Poslovna izobraževanja

Oglaševanje na Facebooku in Instagramu - dodatni termin

Komu je namenjeno izobraževanje

Izobraževanje je namenjeno: skrbnikom družbenih omrežij, odločevalcem v marketingu in prodaji; vsem, ki imajo v podjetju stik z medijskim zakupom, ter vsem, ki so že poskusili z oglaševanjem na FB-ju in Instagramu, a pri tem niso bili najbolj uspešni.

Praktična delavnica vas bo naučila načrtovanja oglaševanja na Facebooku in Instagramu, postavitve osnov, vzpostavitve ključnih elementov, določanja specifičnih lastnosti oglaševalske kampanje, oglasa, sledenja in merjenja učinkovitosti.

POMEMBNO

Ker so za izobraževanje v torek, 20. novembra vsa prosta mesta na delavnici že zasedena, smo zato razpisali nov termin delavnice, ki bo v torek 27. novembra od 9.00 – 13.00 na GZS v Ljubljani.

Prijava na izobraževanje

Cilj izobraževanja

Učinkovito oglaševanje in prodaja na Facebooku in Instagramu

  • Želite bolj učinkovito izkoristiti potencial Facebooka in Instagrama?
  • Želite pridobiti nove stranke in povečati promet na vaši spletni strani?
  • Kakšne možnosti ponuja oglaševanje na Instagramu in kako se ga lotiti?

​Izkoristite priložnost in se udeležite praktične delavnice o učinkovitem oglaševanju na Facebooku in Instagramu.

Cilji delavnice

Iz delavnice boste odšli z naslednjim osvojenim znanjem:

  • kako začeti z oglaševanjem na Facebooku in Instagramu,
  • kako strukturirati oglaševanje glede na vaše potrebe,
  • kako pripraviti oglaševalsko akcijo,
  • kako izbrati učinkovite vizualne podobe in
  • kako napisati dober prodajni oglas.

Za koga je delavnica primerna?

Za vse, ki še niste poskusili s Facebook oglaševanjem, oziroma šele začenjate s prvimi oglasi in ste uvideli, da je postavitev dobre kampanje težja naloga kot ste pričakovali.

Kratek povzetek programa

Skozi praktično delavnico vas bomo vodili od načrtovanja oglaševanja na Facebooku in Instagramu, postavitve osnov, vzpostavitve ključnih elementov, do določanja specifičnih lastnosti oglaševalske kampanje, oglasa, sledenja in merjenja učinkovitosti. Za večjo vpletenost udeležencev, bo delavnica potekala z uporabo računalnikov.

Zaradi načina dela omejeno število udeležencev

Zaradi interaktivnosti je na delavnici na voljo le 15 mest. Prosimo, da na delavnico pridete z notesniki, za vse ostalo bomo poskrbeli mi.

Predavatelja se boste pred delavnico seznanila z vašim primerom

Da se bosta predavatelja lahko še pred delavnico seznanila s primeri udeležencev, vam bomo pred izobraževanjem poslali krajši vprašalnik. Prav tako bosta predavatelja pred delavnico preučila vaše aktivnosti na obeh omrežjih.

Prijava na izobraževanje

Podrobnejši program delavnice

1. del: Možnosti in izbor Facebook in Instagram oglaševanja

  • Predstavitev, kdaj, v katerih primerih in kako je najbolj smiselno oglaševati na Facebooku in Instagramu.
  • Predstavitev najmočnejših ciljnih skupin in segmentov tipičnih uporabnikov.
  • Predstavitev osnov za delo in oglaševanje na Facebooku in Instagramu.
  • Odprtje in postavitev “business” računa.
  • Pregled vseh možnih oblik oglaševanja.
  • Pregled vseh možnih oblik oglasov.
  • Posebnosti pri oglasih (mobile, omejitve s tekstom, videi, linki itd.).
  • Prikaz visoko učinkovitih oglasov.
  • Predstavitev ključnih sestavin učinkovitega oglasa.
  • Prikaz postavitve oglaševalske kampanje in specifičnega oglasa (praktičen prikaz, korak za korakom).
  • Spremljanje oglaševanja in interakcij na oglas ter merjenje rezultatom (vključno s predstavitvijo vzpostavitve konverzijskih pikslov).

2. del: Delavnica – izdelava Facebook in Instagram oglasa

  • Natančno definiranje ciljev in predmeta oglaševanja (produkta).
  • Izbira načina oglaševanja.
  • Določitev vseh elementov oglasa: tekst, slika, ciljna skupina, cenovna politika, itd.

Tekom delavnice bosta predavatelja udeležence vodila skozi postopek kreiranja oglasov in jim bila na voljo za vsa njihova vprašanja.

Prijava na izobraževanje

Kako, kdaj in kje?

POMEMBNO

Ker so za izobraževanje v torek, 20. novembra vsa prosta mesta na delavnici že zasedena, smo zato razpisali nov termin delavnice, ki bo v torek 27. novembra od 9.00 – 13.00 na GZS v Ljubljani.

V kolikor se prijavite do 20. novembra vam pripada 15 % popust za zgodnjo prijavo. Kotizacija s popustom znaša 167,45 EUR (DDV ni vključen). Ob prijavi več udeležencev hkrati, vam pripada še dodaten 5 % popust. Popusti se seštevajo.

Prijavo na dodatni termin delavnice lahko oddate s klikom na to povezavo: Oglaševanje na Facebooku in Instagramu – dodatni termin

Prijava na izobraževanje

Izvedba izobraževanja v vašem podjetju

Izobraževanje lahko izvedemo interno tudi v vašem podjetju.

Program se na podlagi predhodne analize v celoti prilagodi vašim zaposlenim in začrtanim ciljem izobraževanja.

Za podrobnejše informacije in ponudbo nam pišite na info@openit.si ali pokličite na 01 589 81 89.

Prijava na izobraževanje

Izjave udeležencev

Predavatelj

Zoran Bosančić

Zoran je lastnik in soustanovitelj digitalne marketinške agencije POINT OUT, predavatelj in strokovnjak s področja digitalnega marketinga.

PODROBNO

Predavatelj

Nejc Slovnik

Nejc je partner in soustanovitelj digitalne marketinške agencije POINT OUT. Osredotoča se predvsem na snovanje strateških kreativnih konceptov ter napredku podjetij na področju digitalnega marketinga.

PODROBNO

Predavatelj

Nejc Slovnik

Nejc je partner in soustanovitelj digitalne marketinške agencije POINT OUT. Osredotoča se predvsem na snovanje strateških kreativnih konceptov ter napredku podjetij na področju digitalnega marketinga.

PODROBNO

Predavatelj

Zoran Bosančić

Zoran je lastnik in soustanovitelj digitalne marketinške agencije POINT OUT, predavatelj in strokovnjak s področja digitalnega marketinga.

PODROBNO

Prijava

Podatki o prijavitelju

Prijave na to izobraževanje so zaprte.

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