Poslovna izobraževanja

15% popust

za prijave

do 28. januarja 2026

Prijava na webinar

Webinar: Uspešno urejanje FB in Instagram profila z AI

Razlogi za prijavo na webinar

Seznanili se boste z najnovejšimi triki, primeri dobre prakse in vsemi ključnimi elementi za uspešno upravljanje družbenih omrežij. Od algoritmov, ki poganjajo prikazovanje vsebine, do napredne uporabe AI za analizo in optimizacijo vaših objav.

PODROČJE
Digitalni marketing
TERMIN
29.1.2026
ČAS TRAJANJA
10:00 – 12:00
OBLIKA PREDAVANJA
Webinar

Podrobnejši program delavnice

1. Kako Facebook in Instagram res delujeta

  • Vsi formati: feed, Reels, Stories, Explore … kaj šteje algoritmično največ?
  • “Pod pokrovom” algoritma – kateri signali odločajo o dosegu.
  • Vloga umetne inteligence pri filtriranju vsebin, oglasih in odkrivanju novih profilov.

2. Mojstrsko ustvarjanje vsebin

  • Formula privlačne objave (hook + vizual + CTA).
  • 13 preverjenih tipov vsebin (učite, zabavajte, vključujte, navdihujte …).
  • AI-pripomočki v praksi (headline-generator, text-to-image, tone-checker).
  • Analiza najboljših FB & IG objav iz različnih panog.
  • Mini-delavnica: 20 minut do lastne objave s ChatGPT + Canva AI.

3. Urednikovanje in napredna AI-analitika

  • 6-stopenjski okvir za 90-dnevni strateški načrt.
  • Pregled schedulerjev in AI-tagginga za avtomatska poročila.
  • Katere 4 metrike res štejejo (namig: lajki niso med njimi).
  • Demo: globlji vpogled v uspešnost Reelsov s promptom v ChatGPT-ju.
  • Prediktivna analitika: opozorilo, ko se pojavi nov viralni trend.

4. Q & A z Zoranom Bosančićem

Vaših specifičnih vprašanj ne bomo pustili neodgovorjenih – od npr. “Zakaj Reelsi ne letijo?” do “Koliko € je smiselno vložiti v oglaševanje?”.

Prijava na webinar

Cilj izobraževanja

Učinkovita raba Facebooka in Instagrama v poslovne namene

  • Želite bolj učinkovito izkoristiti potencial Facebooka in Instagrama?
  • Želite pridobiti nove stranke in povečati promet na vaši spletni strani?
  • Želite vzpostaviti in vzdrževati odnos z vašimi sledilci?

Naš cilj je opremiti vas z znanjem in orodji, potrebnimi za učinkovito rabo Facebooka in Instagrama v poslovne namene. Ne glede na to, ali želite pridobiti nove stranke, povečati promet na vaši spletni strani ali vzpostaviti in vzdrževati odnos z vašimi sledilci, izobraževanje ponuja vse, kar potrebujete za preboj. Spoznali boste, kako postaviti pravo strategijo in jo učinkovito izvesti, s poudarkom na najnovejših trendih in tehnologijah.

Cilji webinarja

Na webinarju boste prejeli naslednja znanja:

  • Predstavitev treh ključnih elementov: profil, poslovna stran in “news feed”
  • Kako deluje algoritem in od česa je odvisno, kdaj se objava prikaže v “news feedu”?
  • Predstavitev možnih nastavitev in različnih zvrsti poslovnih strani
  • Predstavitev različnih tipov objav: od najbolj osnovne tekstovne objave do bolj zapletenih objav kot sta canvas in slideshow
  • Predstavitev orodij za učinkovitejše upravljanje in analizo
  • Kako začrtati dolgoročno strategijo upravljanja?
  • Priprava uredniškega načrta objavljanja
  • Vzpostavitev in vzdrževanje odnosov s sledilci
Prijava na webinar

Komu je namenjeno izobraževanje

Izobraževanje je namenjeno:

  • skrbnikom družbenih omrežij
  • sodelavcem v marketingu
  • vsem, ki na Facebooku ali Instagramu ne najdejo pravega uspeha

Na webinarju se boste seznanili s triki, primeri dobre prakse in vsemi ostalimi prvinami uspešnega upravljanja družbenih omrežij (od postavitve prave strategije do učinkovite izvedbe).

Prijava na webinar

Cena izobraževanja s popusti

15 % popust do 28. januarja

Redna cena webinarja znaša 197 EUR (DDV ni vključen).
V kolikor se prijavite do vključno 28. januarja, vam pripada 15 % popust za zgodnjo prijavo.
Kotizacija s popustom tako znaša 167,45 EUR (DDV ni vključen).

Če se webinarja ne boste mogli udeležiti, vam bo na voljo posnetek predavanja.

Prijava vključuje:

  • izvedbo webinarja,
  • posnetek webinarja ter gradivo za prenos znanja v podjetju (prejmete po koncu webinarja),
  • odgovore na vaša konkretna vprašanja.

Izobraževanje bo potekalo:

Kdaj: v četrtek, 29. januarja 2026, od 10.00 do 12.00.
Kje: preko platforme Zoom (ob prijavi in plačilu boste prejeli povezavo do webinarja).

Prijava na webinar
Prijava na webinar

Izjave udeležencev

Predavatelj

Zoran Bosančić

Zoran je lastnik in soustanovitelj digitalne marketinške agencije POINT OUT, predavatelj in strokovnjak s področja digitalnega marketinga.

PODROBNO

Prijava na webinar – Uspešno urejanje Facebook in Instagram profila z AI

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