Poslovna izobraževanja

15% popust

za prijave

do 13. oktobra 2025

Prijava na webinar

Webinar: Uspešno urejanje FB in Instagram profila z AI

Razlogi za prijavo na webinar

Seznanili se boste z najnovejšimi triki, primeri dobre prakse in vsemi ključnimi elementi za uspešno upravljanje družbenih omrežij. Od algoritmov, ki poganjajo prikazovanje vsebine, do napredne uporabe AI za analizo in optimizacijo vaših objav.

PODROČJE
Digitalni marketing
TERMIN
14.10.2025
ČAS TRAJANJA
10:00 – 12:00
OBLIKA PREDAVANJA
Webinar

Podrobnejši program delavnice

1. Kako Facebook in Instagram res delujeta

  • Vsi formati: feed, Reels, Stories, Explore … kaj šteje algoritmično največ?
  • “Pod pokrovom” algoritma – kateri signali odločajo o dosegu.
  • Vloga umetne inteligence pri filtriranju vsebin, oglasih in odkrivanju novih profilov.

2. Mojstrsko ustvarjanje vsebin

  • Formula privlačne objave (hook + vizual + CTA).
  • 13 preverjenih tipov vsebin (učite, zabavajte, vključujte, navdihujte …).
  • AI-pripomočki v praksi (headline-generator, text-to-image, tone-checker).
  • Analiza najboljših FB & IG objav iz različnih panog.
  • Mini-delavnica: 20 minut do lastne objave s ChatGPT + Canva AI.

3. Urednikovanje in napredna AI-analitika

  • 6-stopenjski okvir za 90-dnevni strateški načrt.
  • Pregled schedulerjev in AI-tagginga za avtomatska poročila.
  • Katere 4 metrike res štejejo (namig: lajki niso med njimi).
  • Demo: globlji vpogled v uspešnost Reelsov s promptom v ChatGPT-ju.
  • Prediktivna analitika: opozorilo, ko se pojavi nov viralni trend.

4. Q & A z Zoranom Bosančićem

Vaših specifičnih vprašanj ne bomo pustili neodgovorjenih – od npr. “Zakaj Reelsi ne letijo?” do “Koliko € je smiselno vložiti v oglaševanje?”.

Prijava na webinar

Cilj izobraževanja

Učinkovita raba Facebooka in Instagrama v poslovne namene

  • Želite bolj učinkovito izkoristiti potencial Facebooka in Instagrama?
  • Želite pridobiti nove stranke in povečati promet na vaši spletni strani?
  • Želite vzpostaviti in vzdrževati odnos z vašimi sledilci?

Naš cilj je opremiti vas z znanjem in orodji, potrebnimi za učinkovito rabo Facebooka in Instagrama v poslovne namene. Ne glede na to, ali želite pridobiti nove stranke, povečati promet na vaši spletni strani ali vzpostaviti in vzdrževati odnos z vašimi sledilci, izobraževanje ponuja vse, kar potrebujete za preboj. Spoznali boste, kako postaviti pravo strategijo in jo učinkovito izvesti, s poudarkom na najnovejših trendih in tehnologijah.

Cilji webinarja

Na webinarju boste prejeli naslednja znanja:

  • Predstavitev treh ključnih elementov: profil, poslovna stran in “news feed”
  • Kako deluje algoritem in od česa je odvisno, kdaj se objava prikaže v “news feedu”?
  • Predstavitev možnih nastavitev in različnih zvrsti poslovnih strani
  • Predstavitev različnih tipov objav: od najbolj osnovne tekstovne objave do bolj zapletenih objav kot sta canvas in slideshow
  • Predstavitev orodij za učinkovitejše upravljanje in analizo
  • Kako začrtati dolgoročno strategijo upravljanja?
  • Priprava uredniškega načrta objavljanja
  • Vzpostavitev in vzdrževanje odnosov s sledilci
Prijava na webinar

Komu je namenjeno izobraževanje

Izobraževanje je namenjeno:

  • skrbnikom družbenih omrežij
  • sodelavcem v marketingu
  • vsem, ki na Facebooku ali Instagramu ne najdejo pravega uspeha

Na webinarju se boste seznanili s triki, primeri dobre prakse in vsemi ostalimi prvinami uspešnega upravljanja družbenih omrežij (od postavitve prave strategije do učinkovite izvedbe).

Prijava na webinar

Cena izobraževanja s popusti

15 % popust do 13. oktobra

Redna cena webinarja znaša 197 EUR (DDV ni vključen).
V kolikor se prijavite do vključno 13. oktobra vam pripada 15 % popust za zgodnjo prijavo.
Kotizacija s popustom tako znaša 167,45 EUR (DDV ni vključen).

Če se webinarja ne boste mogli udeležiti, vam bo na voljo posnetek predavanja.

Prijava vključuje:

  • izvedbo webinarja,
  • posnetek webinarja ter gradivo za prenos znanja v podjetju (prejmete po koncu webinarja),
  • odgovore na vaša konkretna vprašanja.

Izobraževanje bo potekalo:

Kdaj: v torek, 14. oktobra 2025, od 10.00 do 12.00.
Kje: preko platforme Zoom (ob prijavi in plačilu boste prejeli povezavo do webinarja).

Prijava na webinar
Prijava na webinar

Izjave udeležencev

Predavatelj

Zoran Bosančić

Zoran je lastnik in soustanovitelj digitalne marketinške agencije POINT OUT, predavatelj in strokovnjak s področja digitalnega marketinga.

PODROBNO

Prijava na webinar – Uspešno urejanje Facebook in Instagram profila z AI

    Podatki o udeležencu

    We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners.
    Cookies settings
    Accept
    Privacy & Cookie policy
    Privacy & Cookies policy
    Cookies list
    Cookie name Active

    Privacy Policy

    What information do we collect?

    We collect information from you when you register on our site or place an order. When ordering or registering on our site, as appropriate, you may be asked to enter your: name, e-mail address or mailing address.

    What do we use your information for?

    Any of the information we collect from you may be used in one of the following ways: To personalize your experience (your information helps us to better respond to your individual needs) To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you) To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs) To process transactions Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested. To administer a contest, promotion, survey or other site feature To send periodic emails The email address you provide for order processing, will only be used to send you information and updates pertaining to your order.

    How do we protect your information?

    We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information. We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to?keep the information confidential. After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be kept on file for more than 60 days.

    Do we use cookies?

    Yes (Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information We use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits, keep track of advertisements and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business. If you prefer, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies via your browser settings. Like most websites, if you turn your cookies off, some of our services may not function properly. However, you can still place orders by contacting customer service. Google Analytics We use Google Analytics on our sites for anonymous reporting of site usage and for advertising on the site. If you would like to opt-out of Google Analytics monitoring your behaviour on our sites please use this link (https://tools.google.com/dlpage/gaoptout/)

    Do we disclose any information to outside parties?

    We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

    Registration

    The minimum information we need to register you is your name, email address and a password. We will ask you more questions for different services, including sales promotions. Unless we say otherwise, you have to answer all the registration questions. We may also ask some other, voluntary questions during registration for certain services (for example, professional networks) so we can gain a clearer understanding of who you are. This also allows us to personalise services for you. To assist us in our marketing, in addition to the data that you provide to us if you register, we may also obtain data from trusted third parties to help us understand what you might be interested in. This ‘profiling’ information is produced from a variety of sources, including publicly available data (such as the electoral roll) or from sources such as surveys and polls where you have given your permission for your data to be shared. You can choose not to have such data shared with the Guardian from these sources by logging into your account and changing the settings in the privacy section. After you have registered, and with your permission, we may send you emails we think may interest you. Newsletters may be personalised based on what you have been reading on theguardian.com. At any time you can decide not to receive these emails and will be able to ‘unsubscribe’. Logging in using social networking credentials If you log-in to our sites using a Facebook log-in, you are granting permission to Facebook to share your user details with us. This will include your name, email address, date of birth and location which will then be used to form a Guardian identity. You can also use your picture from Facebook as part of your profile. This will also allow us and Facebook to share your, networks, user ID and any other information you choose to share according to your Facebook account settings. If you remove the Guardian app from your Facebook settings, we will no longer have access to this information. If you log-in to our sites using a Google log-in, you grant permission to Google to share your user details with us. This will include your name, email address, date of birth, sex and location which we will then use to form a Guardian identity. You may use your picture from Google as part of your profile. This also allows us to share your networks, user ID and any other information you choose to share according to your Google account settings. If you remove the Guardian from your Google settings, we will no longer have access to this information. If you log-in to our sites using a twitter log-in, we receive your avatar (the small picture that appears next to your tweets) and twitter username.

    Children’s Online Privacy Protection Act Compliance

    We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.

    Updating your personal information

    We offer a ‘My details’ page (also known as Dashboard), where you can update your personal information at any time, and change your marketing preferences. You can get to this page from most pages on the site – simply click on the ‘My details’ link at the top of the screen when you are signed in.

    Online Privacy Policy Only

    This online privacy policy applies only to information collected through our website and not to information collected offline.

    Your Consent

    By using our site, you consent to our privacy policy.

    Changes to our Privacy Policy

    If we decide to change our privacy policy, we will post those changes on this page.
    Save settings
    Cookies settings