Poslovna izobraževanja

15% popust

za prijave

do 15. septembra 2026

Prijava na webinar

Webinar: Kako z AI pripraviti vsebine, ki niso videti kot AI

Pogosto ne znamo povedati, kaj nas moti, vendar čutimo, da vsebina ne deluje pristno.

Orodje z umetno inteligenco vam v nekaj sekundah napiše objavo, oglas ali besedilo za spletno stran. Tudi sliko pripravi skoraj takoj. 

Besedilo je slovnično pravilno, vendar prazno in predvidljivo. Ne zveni kot vaše sporočilo, ni pristno. V slovenščini je to še bolj opazno. AI prevaja angleške stavčne konstrukcije in uporablja besede, ki jih v običajnem pogovoru skoraj nihče ne uporablja. Podobno velja za slike. Na prvi pogled so privlačne, vendar spominjajo na tiste, ki jih vidimo na številnih drugih spletnih straneh.

Pokazali vam bomo, kako AI dati prave informacije, primere in usmeritve, da rezultat ne bo zvenel kot odgovor umetne inteligence, temveč kot vaše podjetje.

Naj opazijo vaše sporočilo, ne AI orodja, s katerim je nastalo.

PODROČJE
AI in digitalni marketing
TERMIN
17.9.2026
ČAS TRAJANJA
10:00 – 13:00
OBLIKA PREDAVANJA
Webinar

Podrobnejši program

Zakaj pri nekaterih vsebinah takoj opazimo, da jih je pripravil AI

  • Kaj nas pri besedilu ali sliki zmoti, tudi če napake ne znamo takoj obrazložiti
  • Zakaj slovnično pravilno besedilo še ni nujno dobro besedilo
  • Znaki, ki ustvarijo vtis, da podobno vsebino objavljajo vsi

Zakaj dober prompt pogosto ni dovolj

  • Kako AI orodje “napolniti” z informacijami o vašem podjetju, ponudbi in strankah
  • Kako mu pripraviti uporabno gradivo namesto splošnega opisa
  • Kako uporabiti svoja pretekla besedila in izraze, ki jih uporabljajo vaše stranke
  • Kako izboljšati rezultat s primeri, jasnimi omejitvami in konkretnimi informacijami

Kako iz AI dobiti zares pristno besedilo

  • Katere angleške stavčne konstrukcije AI prenaša v slovenščino
  • Kako prepoznati besede in fraze, ki jih v običajnem pogovoru skoraj nihče ne uporablja
  • Kako odstraniti prazne uvode, ponavljanje, pretirane obljube in prisiljeno navdušenje
  • Kako določiti ton, ne da bi dobili še eno generično »prijazno in strokovno« besedilo
    Kako popraviti dober osnutek

Kdaj AI verjeti in kdaj preverjati

  • Zakaj si orodje izmisli podatek, vir ali povezavo
  • Kaj preveriti pri strokovnih, prodajnih in informativnih vsebinah
  • Kako ločiti uporaben osnutek od vsebine, pri kateri bi popravljanje vzelo preveč časa
  • Kaj mora pred objavo preveriti človek

Zakaj so nekatere slike takoj videti kot slike iz AI

  • Kaj na sliki deluje nenaravno, pretirano ali že videno
  • Zakaj izmišljene podobe zaposlenih, izdelkov in prostorov zmanjšujejo zaupanje
  • Pri katerih vsebinah slike iz AI dobro opravijo svojo nalogo
  • Kdaj je boljša prava fotografija, tudi če ni popolna

Kako iz slabega prvega poskusa priti do uporabne slike

  • Kako povedati, kaj naj se na sliki spremeni in kaj mora ostati enako
  • Kako izboljšati fotografijo, ki jo že imate
  • Kako prilagoditi ozadje, postavitev in format različnim objavam
  • Kako ohraniti podoben videz pri več slikah istega podjetja

Kako doseči, da besedilo in slike delujejo kot vsebina vašega podjetja

  • Kako določiti nekaj pravil, ki jih boste uporabljali pri vseh vsebinah
  • Kako isto sporočilo prilagoditi spletni strani, e-pošti in družbenim omrežjem
  • Kako ohraniti isti ton in videz, ne da bi bile vse objave enake

Praktični prikazi skozi celotno izobraževanje

Celotno izobraževanje bo potekalo skozi praktične prikaze. Generične osnutke besedil bomo predelali po korakih. Enako bomo naredili s slikami, ki na prvi pogled niso uporabne. Videli boste korak za korakom, kaj je treba orodju dodati, kaj mu je treba prepovedati in kdaj je bolje, da njegov predlog zavrnete.

Zadnji del izobraževanja bo namenjen primerom in dilemam udeležencev.

Prijava na webinar

Cilji izobraževanja

Po izobraževanju boste znali:

  • prepoznati značilnosti generičnih besedil in slik, pripravljenih z AI
  • orodju dati informacije, primere in omejitve, ki vplivajo na kakovost rezultata
  • uporabiti svoja pretekla besedila in jezik vaših strank
  • popraviti nenaravne slovenske stavke, neustrezne izraze in zgrešen ton
  • odstraniti prazne uvode, ponavljanje in pretirane obljube
  • preveriti podatke, navedbe, povezave in vire
  • presoditi, kdaj je osnutek vreden predelave in kdaj je bolje začeti znova
  • izbrati vsebine, pri katerih je slika iz AI smiselna
  • izboljšati obstoječe fotografije ter jih prilagoditi različnim formatom
  • ohraniti podoben ton in videz na spletni strani, v e-pošti in na družbenih omrežjih
Prijava na webinar

Komu je namenjeno izobraževanje

Izobraževanje priporočamo:

  • zaposlenim v marketingu, prodaji in odnosih z javnostmi
  • skrbnikom spletnih strani, e-novic in družbenih omrežij
  • piscem prodajnih, predstavitvenih in informativnih besedil
  • podjetnikom in zaposlenim v manjših podjetjih, ki vsebine pripravljajo sami
  • agencijam in samostojnim izvajalcem, ki pripravljajo vsebine za naročnike
  • vsem, ki AI že uporabljajo, vendar so besedila preveč splošna, slike pa premalo prepričljive

Izobraževanje ni namenjeno spoznavanju prvih korakov pri uporabi AI. Osredotočeno bo na kakovost besedil in slik ter njihovo pripravo za objavo.

Prijava na webinar

Cena izobraževanja s popusti

15 % popust do 15. septembra

Redna cena webinarja znaša 197 EUR (DDV ni vključen).
V kolikor se prijavite do vključno 15. septembra, vam pripada 15 % popust za zgodnjo prijavo.
Kotizacija s popustom tako znaša 167,45 EUR (DDV ni vključen).

Če se webinarja ne boste mogli udeležiti, vam bo na voljo posnetek predavanja.

Prijava vključuje:

  • izvedbo webinarja,
  • posnetek webinarja ter gradivo za prenos znanja v podjetju (prejmete po koncu webinarja),
  • odgovore na vaša konkretna vprašanja.

Izobraževanje bo potekalo:

Kdaj: v četrtek, 17. septembra 2026, od 10.00 do 13.00.
Kje: preko platforme Zoom (ob prijavi in plačilu boste prejeli povezavo do webinarja).

Prijava na webinar
Prijava na webinar

Izjave udeležencev

Predavatelj

Zoran Bosančić

Zoran je lastnik in soustanovitelj digitalne marketinške agencije POINT OUT, predavatelj in strokovnjak s področja digitalnega marketinga.

PODROBNO

Prijava na webinar – Kako z AI pripraviti vsebine, ki niso videti kot AI

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