Poslovna izobraževanja

15% popust

za prijave

do 24. januarja 2024

Prijava na webinar

Webinar: Google Analytics 4.0

Razlogi za prijavo na webinar

Podrobno bomo obravnaval vse vidike Google Analytics 4 (GA4); zbiranje in obdelava podatkov v GA4 in orodja in tehnike analize podatkov v GA4. Prejeli boste poglobljene razumevanje funkcij, orodij in prilagoditev, ki jih prinaša GA4.

PODROČJE
Digitalni marketing
TERMIN
25.1.2024
ČAS TRAJANJA
10:00 – 12:00
OBLIKA PREDAVANJA
Webinar

Podrobnejši program delavnice

1. Zbiranje in obdelava podatkov v GA4

  • Razumevanje kako GA4 zbira podatke
  • Razlikovanje meritev GA4 kot so uporabnike, seje, vpletenost uporanikov, stopnaj konverzije in več
  • Uporaba konfiguracijskih nastavitev ter zbiranja podatkov
  • Organizacija GA4 računa

2. Orodja in tehnike analize podatkov v GA4

V drugem sklopu bomo na praktičnem primeru znotra Google Analytics 4 Demo računa, pregledali različna poročila ter možnosti, ki nam jih GA4 nudi glede analize podatkov.

  • Ustvarite lastne dimenzije po meri
  • Ustvarite lastne meritve po meri
  • Razumevanje vedenja uporabnikov s sledenjem dogodkom
  • Orodja in tehnike napredne analize
  • Segmentirajte podatke za vpogled glede ter nastavitev naprednih filtrov za poglede
  • Analizirajte podatke s poročili po meri

3. Čas za vaša vprašanja

Zadnji del izobraževanja je namenjen vašim specifičnim vprašanjem, tako da boste lahko predavatelju postavljali vprašanja ter dobili odgovore, ki jih tekom izobraževanja niste prejeli.

Prijava na webinar

Cilj izobraževanja

Praktični vodič za analizo in konfiguracijo v GA4

  • Razumeli boste, kako v praksi deluje GA4 in kako zbira in obdeluje podatke.
  • Razlikovalo in znali uporabljati ključne meritve, kot so uporabniki, seje, vpletenost uporabnikov in stopnje konverzije ter
  • Znali boste konfigurirati nastavitve za prilagojeno zbiranje podatkov in organizacijo GA4 računa.
  • Pridobili boste praktične izkušnje z analizo podatkov z uporabo poročil, orodij in naprednih tehnik, ki so na voljo v GA4.
  • Znali boste ustvariti meritve po meri, sledenje dogodkom za boljše razumevanje vedenja uporabnikov, migracije med posameznimi digitalnimi kanali ter uporabo segmentacije in naprednih filtrov za globlje vpoglede.
Prijava na webinar

Komu je namenjeno izobraževanje

Izobraževanje toplo priporočamo:

  • marketingašem,
  • analitikom podatkov,
  • lastnikom spletnih mest,
  • in vsakomur, ki želi izboljšati svoje razumevanje in uporabo Google Analytics 4 za izboljšanje poslovnih strategij in odločitev na podlagi podatkov.

Tako začetniki kot tisti, ki že imajo nekaj predznanja o Google Analytics, bodo našli veliko vrednost v tem poglobljenem, praktičnem vodniku.

Prijava na webinar

Cena izobraževanja s popusti

15 % popust do 24. januarja

Redna cena webinarja znaša 162 EUR (DDV ni vključen).
Če se prijavite do vključno 24. januarja, vam pripada 15 % popust za zgodnjo prijavo.
Kotizacija s popustom znaša 137,70 EUR (DDV ni vključen).

Če se webinarja ne boste mogli udeležiti, vam bo na voljo posnetek predavanja.

Prijava vključuje:

  • izvedbo webinarja,
  • posnetek webinarja ter gradivo za prenos znanja v podjetju (prejmete po koncu webinarja),
  • odgovore na vaša konkretna vprašanja.

Izobraževanje bo potekalo:

Kdaj: v četrtek, 25. januarja 2024, od 10.00 do 12.00.
Kje: preko platforme Zoom (ob prijavi in plačilu boste prejeli povezavo do webinarja).

Prijava na webinar
Prijava na webinar

Izjave udeležencev

Predavatelj

Marko Penko

Priznani strokovnjak s področja spletnega marketinga in eden od dveh Google Certificiranih Trenerjev v Sloveniji.

PODROBNO

Prijava na webinar – Google Analytics 4.0

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