Poslovna izobraževanja

40 % popust

za naročilo

spletnega tečaja do
15. avgusta 2025

Naročilo spletnega tečaja

Spletni tečaj: Google Analytics 4.0

Razlogi za naročilo spletnega tečaja

Na spletnem tečaju boste tako izvedeli vse, kar morate vedeti o novi verziji Google Analyticsa 4.0.

PODROČJE
Digitalni marketing
TERMIN
Posnetek
ČAS TRAJANJA
150 min
OBLIKA PREDAVANJA
Spletni tečaj

Podrobnejši program spletnega tečaja

Razlika med Universal Analytics in GA4

  • Kratka primerjava: zakaj je prišlo do sprememb, ključne izboljšave in razlike v konceptu merjenja (dogodki namesto sej, novi modeli podatkov itd.).
  • Glavne novosti: nov pristop k merjenju dogodkov, fleksibilnost pri poročanju in bolje urejeni nadzor zasebnosti.

Nastavitev in konfiguracija GA4

  • Ustvarjanje novega GA4 “propertyja”: hiter prikaz, kako vzpostaviti GA4 znamko
  • Povezava z obstoječimi orodji: integracija z Google Tag Managerjem (GTM), Google Ads in ostalimi platformami.
  • Osnovne nastavitve merjenja: vzpostavitev podatkovnih tokov (Data Streams) za splet, mobilne aplikacije in druge vire.
  • Označevanje dogodkov in parametrov: razlaga, zakaj so dogodki in parametri srce GA4, kako jih nastaviti in uporabljati.

Pregled poročil in analiz v GA4

  • Uporabniški vmesnik GA4: kjer najti glavna poročila in kako se razlikujejo od prejšnjih.
  • Analiza občinstva in poti uporabnika: poglobljen vpogled v vedenje uporabnika skozi različne kanale in naprave.
  • Poročila po meri: kako nastaviti prilagojena poročila, da so usklajena z vašimi poslovnimi cilji (npr. segmenti po demografskih podatkih, dogodkih itd.).

Napredne funkcionalnosti in primeri uporabe

  • Sledenje konverzij: kaj je konverzija v GA4, kako nastaviti cilje (events) kot konverzije (key events).
  • Uporaba “DebugView”: za preverjanje ali so dogodki pravilno zabeleženi in kako odpraviti morebitne napake.
  • Analiza e-trgovine: prikaz, kako spremljati e-trgovino (nakupe, dodajanje v košarico, transakcije) v GA4 in katera poročila so najbolj uporabna.

Najboljše prakse in ključni nasveti

  • Strategije merjenja: kaj je smiselno meriti glede na vašo panogo in cilje.
  • Urejanje podatkov in čiščenje: pomembnost pravilnih in natančnih podatkov za dobro analitiko.
  • Redno spremljanje in poročanje: nastavitev ustreznih intervalov ter vnaprej pripravljenih poročil, ki jih lahko delite z ekipo ali naročniki.
Naročilo spletnega tečaja

Cilj izobraževanja

Na spletnem tečaju boste prejeli naslednja znanja:

  • Spoznati ključne razlike med Universal Analytics in GA4 ter razumeti, zakaj je Google prešel na nov način merjenja.
  • Učinkovito vzpostaviti in konfigurirati GA4 “property”, vključno z integracijo v Google Tag Manager in ostalih orodij.
  • Razumeti pomen dogodkov (events) in parametrov v GA4 ter jih samostojno nastaviti glede na cilje podjetja.
  • Znati brati in prilagajati poročila, da bodo kar najbolj uporabna za sledenje konverzij, e-trgovine in naprednejših metrik.
  • Osvojiti dobre prakse in tehnike čiščenja podatkov, da bodo analize zanesljive in natančne.
Naročilo spletnega tečaja

Komu je namenjen spletni tečaj

Spletni tečaj je namenjen

  • Digitalnim marketingašem, ki želijo nadgraditi svoje analitično znanje in optimizirati oglaševalske kampanje.
  • Spletni trgovcem, ki želijo spremljati in izboljšati nakupno pot kupcev s pomočjo naprednih poročil o e-trgovini.
  • Vodjem projektov, ki se zavedajo pomena natančnih podatkovnih analiz za strateško odločanje.
  • Razvijalcem in analitikom, ki želijo vzpostaviti ustrezno merjenje in zagotavljati kakovostne podatke.
Naročilo spletnega tečaja

Cena spletnega tečaja s 40 % popustom

40 % popust za naročilo spletnega tečaja do 15. avgusta 2025

Redna cena spletnega tečaja znaša 197 EUR (DDV ni vključen).
Če vaše naročilo oddate do vključno 15. avgusta 2025, vam pripada 40 % popust na osnovno ceno.
Cena spletnega tečaja s popustom tako znaša 118,20 EUR (DDV ni vključen).

Na podlagi prejetega plačila oz. prejetega potrdila o plačilu, vam bomo poslali povezavo do spletnega tečaja, ki ga lahko pogledate kadarkoli ter na vseh pametnih napravah.

Naročilo spletnega tečaja vključuje:

  • dostop do spletnega tečaja (prejeli boste povezavo),
  • gradiva za prenos znanja v podjetju,
  • kontakt predavatelja za vaša morebitna vprašanja.
Naročilo spletnega tečaja
Naročilo spletnega tečaja

Izjave udeležencev

Predavatelj

Aljoša Todorovič

Aljoša je uspešen diplomant naše prve generacije študentov programa Diploma iz digitalnega marketinga.

Je vodja performance marketing oddelka v digitalni agenciji Madwise, kjer z dolgoletnimi izkušnjami v B2C in B2B okolju skrbi za uspešno vodenje visoko učinkovitih oglaševalskih kampanj ter razvoj digitalnih marketinških strategij. Njegov fokus zajema širok nabor področij, med drugim digitalno analitiko, spletno oglaševanje, marketinško avtomatizacijo in optimizacijo uporabniške izkušnje ter konverzij.

PODROBNO

Naročilo spletnega tečaja – Google Analytics 4.0

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