Poslovna izobraževanja

15% popust

za prijave

do 31. januarja 2024

Prijava na webinar

Webinar: Google Ads PMax

Razlogi za prijavo na webinar

Google Ads Performance Max je napredna funkcija oglaševanja, ki uporablja umetno inteligenco za ustvarjanje in upravljanje oglaševalskih kampanj. Na delavnici se boste naučili, kako s pomočjo Performance Max kampanj povečati prodajo, najti nove potencialne stranke in povečati prepoznavnost vaše blagovne znamke. Delavnica bo popolnoma praktično naravnana, saj boste pridobljeno znanje lahko takoj uporabili v praksi.

PODROČJE
Digitalni marketing
TERMIN
1.2.2024
ČAS TRAJANJA
10:00 – 12:30
OBLIKA PREDAVANJA
Webinar

Podrobnejši program delavnice

Program delavnice

Razumevanje temeljnih konceptov, ciljev in strukture kampanj Performance Max

  • Predstavitev kampanj Performance Max
  • Kaj so kampanje Performance Max?
  • Kakšni so cilji kampanj Performance Max?
  • Kako so strukturirane kampanje Performance Max?
  • Uvod v umetno inteligenco v kampanjah Performance Max
  • Kako umetna inteligenca pomaga pri ustvarjanju in upravljanju kampanj Performance Max?
  • Katere so prednosti uporabe umetne inteligence v kampanjah Performance Max?

Ustvarjanje učinkovitih oglasnih kreativ s kombinacijo slik, tekstov ter videov

  • Ustvarjanje učinkovitih naslovov oglasov
  • Kako ustvariti naslove, ki bodo pritegnili pozornost in spodbudili h kliku?
  • Kateri elementi so pomembni pri ustvarjanju učinkovitih naslovov oglasov?
  • Ustvarjanje učinkovitih besedil oglasov
  • Kako ustvariti besedila, ki bodo informativna in spodbudila k akciji?
  • Kateri elementi so pomembni pri ustvarjanju učinkovitih besedil oglasov?
  • Ustvarjanje učinkovitih videov
  • Kako ustvariti videje, ki bodo pritegnili pozornost in sporočili sporočilo?
  • Kateri elementi so pomembni pri ustvarjanju učinkovitih videov?

Obvladovanje tehnik segmentiranja in ciljanja občinstva za dosego visoko potencialnih strank prek več kanalov

  • Segmentiranje občinstva
  • Kako segmentirati občinstvo na podlagi različnih kriterijev?
  • Kateri so najbolj učinkoviti načini segmentiranja občinstva?
  • Ciljanje občinstva
  • Kako ciljati na ustrezne ciljne skupine?
  • Kateri so različni načini ciljanja občinstva?

Izkoriščanje moči avtomatiziranih strategij licitiranja, kot sta target CPA in target ROAS, za optimalno delovanje kampanje

  • Target CPA
  • Kaj je target CPA?
  • Kako nastaviti target CPA?
  • Kako spremljati in optimizirati target CPA?
  • Target ROAS
  • Kaj je target ROAS?
  • Kako nastaviti target ROAS?
  • Kako spremljati in optimizirati target ROAS?

Spremljanje ključnih kazalnikov uspešnosti (KPI) za merjenje uspeha kampanje, analizo podatkov za identifikacijo možnosti za izboljšave in optimiziranje elementov kampanje

  • Ključni kazalniki uspešnosti (KPI)
  • Kateri so ključni kazalniki uspešnosti (KPI) za kampanje Performance Max?
  • Kako spremljati KPI?
  • Analiza podatkov
  • Kako analizirati podatke iz kampanj Performance Max?
  • Kako identificirati možnosti za izboljšave?
  • Optimizacija kampanje
  • Kako optimizirati kampanje Performance Max?

2. Čas za vaša vprašanja

Zadnji del izobraževanja je namenjen vašim specifičnim vprašanjem, tako da boste lahko predavatelju postavljali vprašanja ter dobili odgovore, ki jih tekom izobraževanja niste prejeli.

Prijava na webinar

Cilj izobraževanja

Kako delujejo Performance Max kampanje?

  • Performance Max kampanje uporabljajo umetno inteligenco za avtomatizacijo in optimizacijo oglaševalskih kampanj.
  • Googlov sistem umetne inteligence analizira podatke o vaših ciljih, izdelkih in oglaševalskih materialih za ustvarjanje prilagojenih oglasov, ki se prikazujejo na spletu, v aplikacijah in na televiziji.
  • Sistem je zasnovan za doseganje vaših oglaševalskih ciljev, bodisi za povečanje prodaje, ustvarjanje potencialnih strank ali povečanje prepoznavnosti blagovne znamke.

Primeri uporabe Performance Max kampanj

  • Povečanje prodaje – ciljanje občinstva, ki bo verjetno kupilo vaše izdelke ali storitve.
  • Ustvarjanje potencialnih strank – ciljanje občinstva, ki bo zainteresirano za vaše izdelke ali storitve, vendar še niso pripravljeni na nakup.
  • Povečanje prepoznavnosti blagovne znamke – prikazovanje oglasa občinstvu, ki je morda zainteresirano za vaše izdelke ali storitve, vendar še ni slišalo za vašo blagovno znamko.

Google Ads PMax

Izkoristite moč umetne inteligence za doseganje rezultatov z Google Ads Performance Max oglaševalsko kampanjo.

Udeleženci se bodo na praktični delavnici naučili:

  • razumeti temeljne koncepte, cilje in strukture kampanj Performance Max
  • znali ustvariti korak za korakom učinkovite oglasne kreative s kombinacijo slik, tekstov ter videov
  • obvladovali tehnike segmentiranja in ciljanja občinstva za dosego visoko potencialnih strank prek več kanalov
  • izkoristiti moč avtomatiziranih strategij licitiranja, kot sta target CPA in target ROAS, za optimalno delovanje kampanje
Prijava na webinar

Komu je namenjeno izobraževanje

Izobraževanje je namenjeno:

  • zaposlenim v prodaji in marketingu
  • digitalnim marketingarjem, PPC specialistom in managerjem e-poslovanja
  • lastnikom spletnih strani in spletnih trgovin
  • vsem tistim, ki že imate vsaj osnovne izkušnje s postavljanjem Google Ads oglasov, vendar z učinkom niste zadovoljni
  • vsem tistim, ki želite začeti z Google oglaševanjem in imate specifična vprašanja
Prijava na webinar

Način dela

Kako se boste največ naučili?

Na webinarju bo prikazan tudi praktičen primer postavitve kampanje, korak za korakom. Svetujemo vam, da webinar samo spremljate in zastavljate vprašanja, saj boste po končanem izobraževanju prejeli tudi posnetek predavanja. Po končani delavnici nato s pomočjo posnetka postavite lastno Google Ads Performance Max oglaševalsko kampanjo.

Prijava na webinar

Prijava in popusti

15 % popust do 31. januarja

Redna cena webinarja znaša 197 EUR (DDV ni vključen).
Če se prijavite do vključno 31. januarja, vam pripada 15 % popust za zgodnjo prijavo.
Kotizacija s popustom tako znaša 167,45 EUR (DDV ni vključen).

Če se webinarja ne boste mogli udeležiti, vam bo na voljo posnetek predavanja.

Prijava vključuje:

  • izvedbo webinarja,
  • posnetek webinarja ter gradivo za prenos znanja v podjetju (prejmete po koncu webinarja),
  • odgovore na vaša konkretna vprašanja.

Izobraževanje bo potekalo:

Kdaj: v četrtek, 1. februarja 2024, od 10.00 do 12.30.
Kje: preko platforme Zoom (ob prijavi in plačilu boste prejeli povezavo do webinarja).

Prijava na webinar
Prijava na webinar

Izjave udeležencev

Predavatelj

Marko Penko

Priznani strokovnjak s področja spletnega marketinga in eden od dveh Google Certificiranih Trenerjev v Sloveniji.

PODROBNO

Prijava na webinar – Google Ads PMax

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