Poslovna izobraževanja

15% popust

za prijave

do 7. novembra 2025

Prijava na webinar

Webinar: Chat GPT v poslovni rabi (GPT 5)

Razlogi za prijavo na webinar

Na praktičnih primerih boste spoznali, kako najmočnejša verzija ChatGPT – GPT-5 – skupaj z drugimi AI orodji preoblikuje delovne procese, avtomatizira rutinska opravila, omogoča hitrejšo in bolj ustvarjalno pripravo vsebin ter deluje kot vaš osebni digitalni asistent. Naučili se boste, kako brez programiranja ustvariti preproste AI agente in rešitve za marketing, prodajo, komunikacijo in analizo podatkov.

PODROČJE
Digitalni marketing
TERMIN
11.11.2025
ČAS TRAJANJA
13:30 – 15:30
OBLIKA PREDAVANJA
Webinar

Podrobnejši program delavnice

1. Uvod: umetna inteligenca v poslovnem okolju

  • Uvod in pregled trenutnega stanja
  • Ključni trendi v AI: generativna orodja kot nova poslovna realnost
  • Zakaj ChatGPT postaja ključna poslovna podpora
  • Pregled dopolnilnih AI orodij: Synthesia, Rask.ai, Grain.com, Perplexity.ai

2. Kaj GPT-5 prinaša v primerjavi s prejšnjimi modeli

  • Boljše razumevanje in razlaga logičnih sklepov
  • Manj napak in izmišljenih dejstev
  • Večmodalnost (tekst, slike, zvok, interaktivni agenti)
  • Napredne sposobnosti kodiranja in ustvarjanja vsebin.
  • Kaj to pomeni za podjetja: večja zanesljivost, večja ustvarjalnost, večja avtomatizacija

3. Uporaba ChatGPT v praksi

  • Kako GPT-5 pomaga pri pisanju vsebin, prevajanju, lektoriranju in kot osebni digitalni asistent
  • Delo z vmesnikom ChatGPT in praktične tehnike za učinkovitejšo rabo
  • Personalizacija: custom instructions, samodejni spomin in Pro paket

4. Napredne možnosti in modeli

  • Primerjava brezplačne in plačljive različice (GPT-4 vs. GPT-5, omejitve in cena Pro paketa)
  • Dodatne funkcionalnosti: projekti, analiza podatkov, dostop do interneta
  • GPT-5 novosti: večmodalnost, razlaga sklepanja, pametnejši odgovori
  • Agenti kot nova funkcionalnost: povezava z Gmailom, Google Koledarjem, kontakti in drugimi sistemi

5. Priprava in urejanje vsebin

  • Trije pristopi k pripravi vsebin: vodilna vprašanja, obstoječi članki, briefi
  • Poslovna komunikacija: e-pošta, zahtevni odgovori, večjezična komunikacija
  • Vsebina za družbena omrežja: LinkedIn, Facebook, TikTok
  • Priprava slik in videov: generiranje z opisi (prompti) in uporaba večmodalnosti GPT-5

6. Delo s podatki in Excelom

  • Matematični in poslovni izračuni
  • Delo v Excelu: formule, makri in reševanje napak
  • Analiza podatkov: nalaganje XLS/CSV, odkrivanje vzorcev, priprava povzetkov
  • GPT-5 kot pomoč pri kompleksnejših analizah in scenarijih

7. Agenti in avtomatizacija procesov

  • Uvod v AI agente in njihove poslovne primere uporabe
  • GPT-5 kot aktivni pomočnik: rezervacije, sestanki, avtomatizirani odgovori na e-pošto
  • Avtomatizirani delovni tokovi z Zapier in Make.com
  • Postavitev preprostega spletnega agenta (npr. Chatbase), zdaj tudi v kombinaciji z GPT-5

8. Prihodnost in naslednji koraki z AI

  • GPT-5 kot pomemben korak proti AGI (a še vedno s ključnimi omejitvami)
  • Kako se podjetja lahko pripravijo na naslednje generacije (stalno učenje, večja avtonomija agentov)
  • Zakaj je strategija ključna: varnost, etika, skladnost z zakonodajo (GDPR)
  • Interaktivno: katere naloge bi lahko v vašem podjetju prepustili GPT-5?

9. Zaključek

  • Povzetek ključnih tem in novih priložnosti z GPT-5
  • Primeri iz prakse: kako GPT-5 razbremeni podporo strankam in poveča učinkovitost
  • Odgovori na vprašanja udeležencev
Prijava na webinar

Cilj izobraževanja

Cilj izobraževanja

Po izobraževanju boste:

  • podrobno spoznali najnovejše zmožnosti GPT-5 (večmodalnost: delo z besedilom, slikami, zvokom in agenti), ter dopolnilnih AI orodij (Synthesia, Rask.ai, Grain.com, Perplexity.ai).
  • razumeli ključne izboljšave GPT-5 v primerjavi s starejšimi modeli (boljša logika, manj halucinacij, napredno kodiranje) in znali oceniti, kje v podjetju prinašajo največjo dodano vrednost.
  • osvojili praktične pristope k avtomatizaciji poslovnih procesov (marketing, prodaja, analiza podatkov, podpora strankam), vključno z uporabo AI agentov, integriranih z Gmailom, Google Koledarjem, Zapierjem in Make.com.
  • znali samostojno pripravljati vsebine (besedila, oglasi, e-pošta, predstavitve, objave za družbena omrežja) in rešitve v Excelu (formule, makri, vrtilne tabele), ob uporabi treh ključnih metod priprave vsebin (vodena vprašanja, lepljenje člankov, brief).
  • spoznali, kako ustvariti lastne AI rešitve (projekti, lastni GPT-ji, integracija z bazami znanja) in jih povezati v obstoječe poslovne sisteme (CRM, ERP, Helpdesk).
  • znali varno in premišljeno vključiti GPT-5 v podjetje, z upoštevanjem zasebnosti, etičnih vidikov in avtorskih pravic, ter pri tem povečati učinkovitost, zmanjšati napake in optimizirati stroške.
Prijava na webinar

Komu je namenjeno izobraževanje

Spletni tečaj je namenjen:

  • vodjem marketinga, prodaje, digitala in produktnim vodjem, ki želijo izboljšati učinkovitost procesov in uvesti napredne AI prijeme v svoje ekipe
  • vsem, ki v podjetju uvajate ali nadgrajujete AI rešitve, bodisi na strateškem ali operativnem nivoju
  • podjetnikom in zaposlenim, ki želijo avtomatizirati vsakodnevne naloge ter prihraniti čas in denar
  • vsem, ki pri delu pogosto pišejo, prevajajo, izdelujejo predstavitve, analizirajo podatke ali programirajo, in bi radi imeli na voljo zmogljivejša orodja
  • vsem, ki delajo s tujimi trgi in jeziki, saj z uporabo AI lahko občutno zmanjšajo ovire v komunikaciji
  • vsem, ki želite spremljati razvoj umetne inteligence in izkoristiti nove priložnosti za rast poslovanja, ne glede na panogo ali velikost podjetja
Prijava na webinar

Cena izobraževanja s popusti

15 % popust do 7. novembra

Redna cena webinarja znaša 197 EUR (DDV ni vključen).
V kolikor se prijavite do vključno 7. novembra vam pripada 15 % popust za zgodnjo prijavo.
Kotizacija s popustom tako znaša 167,45 EUR (DDV ni vključen).

Če se webinarja ne boste mogli udeležiti, vam bo na voljo posnetek predavanja.

Prijava vključuje:

  • izvedbo webinarja,
  • časovno neomejen dostop do posnetka webinarja ter gradivo za prenos znanja v podjetju (prejmete po koncu webinarja),
  • odgovore na vaša konkretna vprašanja,
  • kontakt predavatelja za nadaljnja vprašanja po izobraževanju.

Izobraževanje bo potekalo:

Kdaj: v torek, 11. novembra 2025, od 13.30 do 15.30.
Kje: preko platforme Zoom (ob prijavi in plačilu boste prejeli povezavo do webinarja).

Prijava na webinar
Prijava na webinar

Izjave udeležencev

Predavatelj

Peter Mesarec

Peter je najbolj poslušan predavatelj na področju umetne inteligence (AI). Podjetjem pomaga pri implementaciji AI v procese in izobražuje njihove zaposlene.

PODROBNO

Prijava na webinar Chat GPT v poslovni rabi (GPT 5)

    Podatki o udeležencu

    We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners.
    Cookies settings
    Accept
    Privacy & Cookie policy
    Privacy & Cookies policy
    Cookies list
    Cookie name Active

    Privacy Policy

    What information do we collect?

    We collect information from you when you register on our site or place an order. When ordering or registering on our site, as appropriate, you may be asked to enter your: name, e-mail address or mailing address.

    What do we use your information for?

    Any of the information we collect from you may be used in one of the following ways: To personalize your experience (your information helps us to better respond to your individual needs) To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you) To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs) To process transactions Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested. To administer a contest, promotion, survey or other site feature To send periodic emails The email address you provide for order processing, will only be used to send you information and updates pertaining to your order.

    How do we protect your information?

    We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information. We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to?keep the information confidential. After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be kept on file for more than 60 days.

    Do we use cookies?

    Yes (Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information We use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits, keep track of advertisements and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business. If you prefer, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies via your browser settings. Like most websites, if you turn your cookies off, some of our services may not function properly. However, you can still place orders by contacting customer service. Google Analytics We use Google Analytics on our sites for anonymous reporting of site usage and for advertising on the site. If you would like to opt-out of Google Analytics monitoring your behaviour on our sites please use this link (https://tools.google.com/dlpage/gaoptout/)

    Do we disclose any information to outside parties?

    We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

    Registration

    The minimum information we need to register you is your name, email address and a password. We will ask you more questions for different services, including sales promotions. Unless we say otherwise, you have to answer all the registration questions. We may also ask some other, voluntary questions during registration for certain services (for example, professional networks) so we can gain a clearer understanding of who you are. This also allows us to personalise services for you. To assist us in our marketing, in addition to the data that you provide to us if you register, we may also obtain data from trusted third parties to help us understand what you might be interested in. This ‘profiling’ information is produced from a variety of sources, including publicly available data (such as the electoral roll) or from sources such as surveys and polls where you have given your permission for your data to be shared. You can choose not to have such data shared with the Guardian from these sources by logging into your account and changing the settings in the privacy section. After you have registered, and with your permission, we may send you emails we think may interest you. Newsletters may be personalised based on what you have been reading on theguardian.com. At any time you can decide not to receive these emails and will be able to ‘unsubscribe’. Logging in using social networking credentials If you log-in to our sites using a Facebook log-in, you are granting permission to Facebook to share your user details with us. This will include your name, email address, date of birth and location which will then be used to form a Guardian identity. You can also use your picture from Facebook as part of your profile. This will also allow us and Facebook to share your, networks, user ID and any other information you choose to share according to your Facebook account settings. If you remove the Guardian app from your Facebook settings, we will no longer have access to this information. If you log-in to our sites using a Google log-in, you grant permission to Google to share your user details with us. This will include your name, email address, date of birth, sex and location which we will then use to form a Guardian identity. You may use your picture from Google as part of your profile. This also allows us to share your networks, user ID and any other information you choose to share according to your Google account settings. If you remove the Guardian from your Google settings, we will no longer have access to this information. If you log-in to our sites using a twitter log-in, we receive your avatar (the small picture that appears next to your tweets) and twitter username.

    Children’s Online Privacy Protection Act Compliance

    We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.

    Updating your personal information

    We offer a ‘My details’ page (also known as Dashboard), where you can update your personal information at any time, and change your marketing preferences. You can get to this page from most pages on the site – simply click on the ‘My details’ link at the top of the screen when you are signed in.

    Online Privacy Policy Only

    This online privacy policy applies only to information collected through our website and not to information collected offline.

    Your Consent

    By using our site, you consent to our privacy policy.

    Changes to our Privacy Policy

    If we decide to change our privacy policy, we will post those changes on this page.
    Save settings
    Cookies settings