Poslovna izobraževanja

40 % popust

za naročilo

spletnega tečaja do
2. marca 2026

Naročilo spletnega tečaja

Spletni tečaj: Uspešno urejanje FB in Instagram profila

Razlogi za naročilo spletnega tečaja

Na spletnem tečaju se boste seznanili s triki, primeri dobre prakse
in vsemi ostalimi prvinami uspešnega upravljanja družbenih omrežij.

PODROČJE
Digitalni marketing
TERMIN
/
ČAS TRAJANJA
120 min
OBLIKA PREDAVANJA
Spletni tečaj

Podrobnejši program spletnega tečaja

1. Kako Facebook in Instagram res delujeta

  • Vsi formati: feed, Reels, Stories, Explore … kaj šteje algoritmično največ?
  • “Pod pokrovom” algoritma – kateri signali odločajo o dosegu.
  • Vloga umetne inteligence pri filtriranju vsebin, oglasih in odkrivanju novih profilov.

2. Mojstrsko ustvarjanje vsebin

  • Formula privlačne objave (hook + vizual + CTA).
  • 13 preverjenih tipov vsebin (učite, zabavajte, vključujte, navdihujte …).
  • AI-pripomočki v praksi (headline-generator, text-to-image, tone-checker).
  • Analiza najboljših FB & IG objav iz različnih panog.
  • Mini-delavnica: 20 minut do lastne objave s ChatGPT + Canva AI.

3. Urednikovanje in napredna AI-analitika

  • 6-stopenjski okvir za 90-dnevni strateški načrt.
  • Pregled schedulerjev in AI-tagginga za avtomatska poročila.
  • Katere 4 metrike res štejejo (namig: lajki niso med njimi).
  • Demo: globlji vpogled v uspešnost Reelsov s promptom v ChatGPT-ju.
  • Prediktivna analitika: opozorilo, ko se pojavi nov viralni trend.
Naročilo spletnega tečaja

Cilj izobraževanja

Učinkovita raba Facebooka in Instagrama v poslovne namene

  • Želite bolj učinkovito izkoristiti potencial Facebooka in Instagrama?
  • Želite pridobiti nove stranke in povečati promet na vaši spletni strani?
  • Želite vzpostaviti in vzdrževati odnos z vašimi sledilci?

Na predavanju boste spoznali primere dobre prakse in vse ostale prvine uspešnega upravljanja družbenih omrežij; od postavitve prave strategije do učinkovite izvedbe.

Cilji izobraževanja

Na spletnem tečaju boste prejeli naslednja znanja:

  • Predstavitev treh ključnih elementov: profil, poslovna stran in “news feed”
  • Kako deluje algoritem in od česa je odvisno, kdaj se objava prikaže v “news feedu”?
  • Predstavitev možnih nastavitev in različnih zvrsti poslovnih strani
  • Predstavitev različnih tipov objav: od najbolj osnovne tekstovne objave do bolj zapletenih objav kot sta canvas in slideshow
  • Predstavitev orodij za učinkovitejše upravljanje in analizo
  • Kako začrtati dolgoročno strategijo upravljanja?
  • Priprava uredniškega načrta objavljanja
  • Vzpostavitev in vzdrževanje odnosov s sledilci
Naročilo spletnega tečaja

Komu je namenjen spletni tečaj

Spletni tečaj je namenjen:

  • skrbnikom družbenih omrežij
  • sodelavcem v marketingu
  • vsem, ki na Facebooku ali Instagramu ne najdejo pravega uspeha

Na spletnem tečaju se boste seznanili s triki, primeri dobre prakse in vsemi ostalimi prvinami uspešnega upravljanja družbenih omrežij (od postavitve prave strategije do učinkovite izvedbe).

Naročilo spletnega tečaja

Cena spletnega tečaja s 40 % popustom

40 % popust za naročilo spletnega tečaja do 2. marca 2026

Redna cena spletnega tečaja znaša 197 EUR (DDV ni vključen).
V kolikor vaše naročilo oddate do vključno 2. marca. 2026, vam pripada 40 % popust na osnovno ceno.
Cena spletnega tečaja s popustom tako znaša 118,20 EUR (DDV ni vključen).

Na podlagi prejetega plačila oz. prejetega potrdila o plačilu, vam bomo poslali povezavo do spletnega tečaja, ki ga lahko pogledate kadarkoli ter na vseh pametnih napravah.

Naročilo spletnega tečaja vključuje:

  • dostop do spletnega tečaja (prejeli boste povezavo),
  • gradiva za prenos znanja v podjetju,
  • kontakt predavatelja za vaša morebitna vprašanja.
Naročilo spletnega tečaja
Naročilo spletnega tečaja

Izjave udeležencev

Predavatelj

Zoran Bosančić

Zoran je lastnik in soustanovitelj digitalne marketinške agencije POINT OUT, predavatelj in strokovnjak s področja digitalnega marketinga.

PODROBNO

Naročilo spletnega tečaja – Uspešno urejanje Facebook in Instagram profila

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