Poslovna izobraževanja

40 % popust

za naročilo
spletnega tečaja do

2. marca 2026

Naročilo spletnega tečaja

Spletni tečaj: TikTok - od vodenja profila do oglaševanja

Razlogi za naročilo spletnega tečaja

TikTok prinaša doseg, ki ga drugi kanali ne pokrijejo. Na izobraževanju se boste naučili, kako deluje algoritem in kako pritegniti pozornost v prvih petih sekundah ter postaviti oglase, ki prodajajo. Od ciljev in targetiranja do testnega plana in rotacije kreativ. Vzpostavitev merjenja in poročanje; Pixel, Events API, katalog in metrike zadržanja za hitre odločitve.

PODROČJE
Digitalni marketing
TERMIN
/
ČAS TRAJANJA
150 min
OBLIKA PREDAVANJA
Spletni tečaj

Podrobnejši program spletnega tečaja

Taktika profila 

  • Kje TikTok zmaga v primerjavi z drugimi kanali.
  • Algoritem in signali. Prvih 3 do 5 sekund.
  • KPI, ogledi, zadržanje, ponovne oglede, CTR.
  • Ciljne skupine. Gen Z in milenijci. Ton in vizualni jezik.
  • Novosti v vodenju profila. SEO v opisih, odgovori na komentarje z videom, serije kot format.

Vsebinski sistem in produkcija

  • Tematski stebri in serije. Koledar objav.
  • Demo, odziv, testimonial, primerjava, duet.
  • UGC pristop in pravice uporabe.
  • Montaža v aplikaciji, mobilni urejevalniki, AI pripomočki za skripte, napise in rezanje.
  • Kontrolni seznam videa. Hook, tempo, napisi na zaslonu, CTA.

Oglasi in trgovina

  • Kampanja, ad set, oglas.
  • Promet, konverzije, product sales.
  • Targetiranje, proračun, dražba.
  • Kreativa za oglase. Vzorci, testni plan in rotacija.
  • Pixel, Events API, katalog.
  • Video oglasi, Search Ads, Shopping Ads, product feed.
  • Primeri lijaka. TOF, MOF, BOF.

Optimizacija, skladnost in načrt 30 dni

  • Branje poročil. Hook rate, 3-sekundno zadržanje, CVR, CPA.
  • Rotacija kreativ, frekvenca, negativni signali.
  • Remarketing občinstva. Ogledi videa, obiskovalci, dodaj v košarico, kupci.
  • Skladnost v EU. Označevanje oglasov in preglednost.
  • Načrt za 30 dni. 12 videov, 2 seriji, 1 kampanja z dvema ad setoma, 3 oglasi.

Naročilo spletnega tečaja

Cilj izobraževanja

Česa se boste naučili

  • razumeli boste ekosistem TikToka in taktike vodenja profila
  • spoznali boste algoritem, signale in pomen prvih treh do petih sekund
  • postavili boste vsebinski sistem: tematske stebre, serije in koledar objav
  • obvladali boste oglaševanje; strukturo kampanj, cilje, targetiranje, proračun in dražbe
  • znali boste pripraviti učinkovite kreative ter testni in optimizacijski plan
  • povezali boste TikTok s trgovino; video oglasi, Search Ads, Shopping Ads in product feed
  • vzpostaviti boste merjenje in poročanje; Hook rate, 3-sekundno zadržanje, CVR in CPA
  • razumeti boste skladnost v EU. Od označevanja oglasov do preglednosti
  • znali boste izdelati 30-dnevni operativni načrt za objave in oglase
Naročilo spletnega tečaja

Komu je namenjen spletni tečaj

Spletni tečaj je namenjen:

  • Vodjem marketinga in prodaje, ki iščejo nove dosege in prodajo na družbenih omrežjih.
  • Strokovnjakom za digitalni marketing, ki želijo nadgraditi znanje oglasov in merjenja.
  • Upravljavcem družbenih omrežij in ustvarjalcem vsebin, ki gradijo serije in UGC.
  • E-commerce ekipam in startupom, ki želijo povezati katalog in prodajo na TikToku.
  • Freelancerjem in manjšim ekipam, ki želijo pospešiti produkcijo z AI pripomočki.
Naročilo spletnega tečaja

Cena spletnega tečaja s 40 % popustom

40 % popust za naročilo spletnega tečaja do 2. marca 2026

Redna cena spletnega tečaja znaša 197 EUR (DDV ni vključen).
V kolikor vaše naročilo oddate do vključno 2.3. 2026, vam pripada 40 % popust na osnovno ceno.
Cena spletnega tečaja s popustom tako znaša 118,20 EUR (DDV ni vključen).

Na podlagi prejetega plačila oz. prejetega potrdila o plačilu, vam bomo poslali povezavo do spletnega tečaja, ki ga lahko pogledate kadarkoli ter na vseh pametnih napravah.

Naročilo spletnega tečaja vključuje:

  • dostop do spletnega tečaja (prejeli boste povezavo),
  • gradiva za prenos znanja v podjetju,
  • kontakt predavatelja za vaša morebitna vprašanja.
Naročilo spletnega tečaja
Naročilo spletnega tečaja

Izjave udeležencev

Predavatelj

Zoran Bosančić

Zoran je lastnik in soustanovitelj digitalne marketinške agencije POINT OUT, predavatelj in strokovnjak s področja digitalnega marketinga.

PODROBNO

Naročilo spletnega tečaja – TikTok – od vodenja profila do oglaševanja

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