Poslovna izobraževanja

40 % popust

za naročilo
spletnega tečaja do

15. avgusta 2025

Naročilo spletnega tečaja

Spletni tečaj: Oglaševanje na TikToku

Razlogi za naročilo spletnega tečaja

Oglaševanje na TikToku je sedaj na voljo tudi za slovenske oglaševalce.
Na spletnem tečaju boste izvedeli kaj moramo vedeti, kako se nanj pripraviti, kako voditi TikTok profil ter kako nam pri tem že lahko pomaga A. I.

PODROČJE
Digitalni marketing
TERMIN
Posnetek
ČAS TRAJANJA
120 min
OBLIKA PREDAVANJA
Spletni tečaj

Podrobnejši program spletnega tečaja

Teme, ki so predstavljene na spletnem tečaju

1. Uvod v TikTok

  • Zakaj je TikTok trenutno vodilna platforma za kratke videoposnetke?
  • Prednosti oglaševanja na TikToku v primerjavi z drugimi platformami (npr. Meta)
  • Pregled uporabniške baze (Gen Z, milenijci) in tržnega potenciala

2. Kako deluje TikTok oglaševanje?

  • Struktura kampanje (kampanja → skupine oglasov → oglasi)
  • Določanje ciljev, targetiranje, dražba in algoritem prikazovanja oglasov

3. TikTok oglaševalski algoritem

  • Kaj vpliva na prikaz oglasov?
  • Zakaj TikTok ne uporablja klasičnih pristopov (npr. tekst, pasivni oglasi)?
  • Ključna vloga umetne inteligence pri distribuciji vsebin

4. Učinkovita kreativa na TikToku

  • Zakaj so prvi 3–5 sekund videa najpomembnejši?
  • Kako ustvariti avtentične, naravne in kratke videe
  • Vloga zgodb in uporabniško generirane vsebine (UGC)

5. Nasveti in dobre prakse

  • Kaj deluje na TikToku (in kaj ne)?
  • Zakaj slabša produkcija pogosto pomeni boljši rezultat
  • Kako testirati več oglasov in pogosto menjavati kreative
  • Zakaj so besedila drugotnega pomena

6. TikTok in prodaja

  • Zakaj TikTok deluje bolje za awareness in engagement
  • Primeri produktov z višjim in nižjim potencialom
  • Gradnja prodajnega lijaka (TOF > MOF > BOF)

7. Orodja in aplikacije

  • Uporaba AI za ustvarjanje in avtomatizacijo vsebine
  • Priporočene aplikacije za urejanje, objavljanje in optimizacijo

8. Ciljna skupina: Gen Z in milenijci

  • Kako nagovarjati mlajše generacije – brez klišejev
  • Ton komunikacije, pristnost in prilagoditev vsebine

9. Prihodnost TikTok oglaševanja

  • Kam se platforma razvija in kakšno vlogo bo igrala umetna inteligenca?
  • Kako se pripraviti na nove trende in tehnologije?
Naročilo spletnega tečaja

Cilj izobraževanja

Cilji izobraževanja

TikTok je aplikacija, ki je obnorela otroke in najstnike po vsem svetu, tudi slovenske, kmalu pa bo na voljo tudi možnost prikazovanja oglasov slovenskim uporabnikom.
TikTok ima več mesečnih uporabnikov kot Twitter, Snapchat, LinkedIn in številni drugi. Mladina, predvsem osnovnošolci in srednješolci ga obožujejo, starši pa po večini niti ne vedo zanj.

  • Razumeli boste, zakaj je TikTok prevladujoče družbeno omrežje in kako ga učinkovito uporabiti za povečanje prepoznavnosti in moči vaše znamke
  • Poglobljeno boste razumeli algoritem TikToka, vključno z vlogo umetne inteligence in kako temu prilagoditi strategijo digitalnega oglaševanja na platformi
  • Naučili se boste osnov in strategij oglaševanja na TikToku, vključno z različnimi vrstami oglasov, ciljanjem občinstva in analizo uspešnosti
  • Kako ustvariti privlačne videoposnetke, ki bodo imeli dejanski odziv?
  • Spoznati boste, kako lahko z A. I. avtomatizirate in izboljšate ustvarjanje vsebin ter kako jo učinkovito uporabljati
  • Razumeli boste, kako pristopiti k mlajšim generacijam, kot sta generacija Z in milenijci in razviti strategije za izgradnjo močne prisotnosti v teh skupinah
  • Odkrili boste, kako je lahko TikTok močno prodajno orodje in spoznali strategije za povečanje prodaje na TikToku
  • Spoznali boste najboljša orodja in aplikacije za ustvarjanje kakovostne vsebine in učinkovito upravljanje svoje prisotnosti na TikToku
Naročilo spletnega tečaja

Komu je namenjen spletni tečaj

Spletni tečaj je namenjen:

  • vodjem marketinga
  • vodjem prodaje
  • vodjem digitala
  • sodelavcem v marketingu
  • skrbnikom družbenih omrežij
  • vsem, ki iščejo inovativne načine za povečanje prodaje in prepoznavnost znamke
Naročilo spletnega tečaja

Cena spletnega tečaja z 40 % popustom

40 % popust za naročilo spletnega tečaja do 15. avgusta 2025

Redna cena spletnega tečaja znaša 197 EUR (DDV ni vključen).
Če vaše naročilo oddate do vključno 15. avgusta 2025, vam pripada 40 % popust na osnovno ceno.
Cena spletnega tečaja s popustom tako znaša 118,20 EUR (DDV ni vključen).

Na podlagi prejetega plačila oz. prejetega potrdila o plačilu, vam bomo poslali povezavo do spletnega tečaja, ki ga lahko pogledate časovno neomejeno, kadarkoli ter na vseh pametnih napravah.

Naročilo spletnega tečaja vključuje:

  • dostop do posnetega spletnega tečaja,
  • gradiva za prenos znanja v podjetju,
  • kontakt predavatelja za vaša morebitna vprašanja.
Naročilo spletnega tečaja
Naročilo spletnega tečaja

Izjave udeležencev

Predavatelj

Zoran Bosančić

Zoran je lastnik in soustanovitelj digitalne marketinške agencije POINT OUT, predavatelj in strokovnjak s področja digitalnega marketinga.

PODROBNO

Naročilo spletnega tečaja – Oglaševanje na TikToku

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