Poslovna izobraževanja

40 % popust

za naročilo
spletnega tečaja do

15. avgusta 2025

Naročilo spletnega tečaja

Spletni tečaj: Nujna A.I. orodja v digitalnem marketingu

Razlogi za naročilo spletnega tečaja

Na spletnem tečaju boste spoznali, kako vam različna orodja A. I. lahko pomembno pomagajo pri vodenju Facebook in Instagram profila. Obvezen ogled za vse skrbnike družbenih omrežij.

PODROČJE
Digitalni marketing
TERMIN
Posnetek
ČAS TRAJANJA
180 min
OBLIKA PREDAVANJA
Spletni tečaj

Podrobnejši program spletnega tečaja

1. Trendi, prednosti in slabosti AI

  • Kaj je umetna inteligenca (AI) in kako jo lahko uporabimo v podjetjih?
  • Prednosti in slabosti uporabe AI v digitalnem marketingu.
  • Pregled najnovejših trendov v AI za digitalni marketing.

2. Osnovni koncepti AI v digitalnem marketingu

  • Strojno učenje: kaj je in kako deluje?
  • Različne vrste AI orodij za digitalni marketing.
  • Kako izbrati pravo AI orodje za vaše potrebe.

3. Predstavitev vsestranskih AI orodij

  • ChatGPT – ustvarjanje besedil, prevajanje jezikov in odgovarjanje na vprašanja.
  • Gemini – pisanje različnih vrst besedilnih vsebin, od oglasov do blogov.
  • Perplexity – razumevanje in analiza besedilnih podatkov.
  • Druga vsestranska AI orodja.

4. Predstavitev AI orodij po področjih

  • Družbena omrežja: avtomatizacija objavljanja, analiza občinstva in optimizacija kampanj.
  • Oglaševanje na platformah Meta in Google: optimizacija PPC kampanj, ustvarjanje privlačnih oglasov in targetiranje ciljne publike.
  • Email marketing: personalizacija sporočil, segmentacija seznamov prejemnikov in avtomatizacija e-poštnih kampanj.
  • Vsebinski marketing: ustvarjanje privlačnih in relevantnih vsebin, optimizacija za SEO in promocija na družbenih omrežjih.

5. Demonstracija uporabe AI orodij

  • Predstavitev praktičnih primerov uporabe AI orodij v digitalnem marketingu.
  • Korak-za-korakom navodila za uporabo različnih AI orodij.
  • Nasveti in triki za izboljšanje rezultatov z uporabo AI.
Naročilo spletnega tečaja

Cilj izobraževanja

Cilji izobraževanja

Razumevanje umetne inteligence in njena uporaba v digitalnem marketingu
Pridobili boste temeljito razumevanje, kaj umetna inteligenca je, kako deluje in kako se lahko uporablja v digitalnem marketingu. To vključuje razumevanje prednosti in slabosti uporabe AI, kot tudi pregled najnovejših trendov.

Poznavanje in izbira AI orodij
Seznanili se boste z različnimi vrstami AI orodij, ki so na voljo, vključno z orodji za strojno učenje, analizo podatkov, avtomatizacijo procesov in personalizacijo vsebin. Naučili se boste, kako izbrati pravo orodje glede na specifične potrebe vašega podjetja ali projekta.

Praktična uporaba AI orodij
Skozi praktične demonstracije boste spoznali uporabo AI orodij v različnih segmentih digitalnega marketinga, kot so družbena omrežja, oglaševanje, email marketing in vsebinski marketing. Prejeli boste korak-za-korakom navodila za uporabo teh orodij, skupaj z nasveti in triki za optimizacijo njihove uporabe.

Izboljšanje marketinških rezultatov z AI
Opremili vas bomo z znanjem, ki je potrebno za izboljšanje marketinških rezultatov s pomočjo AI orodij. To vključuje sposobnost analize in interpretacije podatkov, personalizacijo marketinških sporočil in optimizacijo marketinških kampanj.

Naročilo spletnega tečaja

Komu je namenjen spletni tečaj

Spletni tečaj je namenjen:

Spletni tečaj je namenjen digitalnim marketingarjem, ki že imajo osnovno znanje in izkušnje v digitalnem marketingu, vendar želijo poglobiti svoje razumevanje in predvsem doseči boljše rezultate z uporabo AI orodij.

Pridobljeno znanje bo predvsem koristilo:

  • vodjem marketinga,
  • specialistom za digitalno oglaševanje,
  • vsebinskim ustvarjalcem,
  • analitikom,
  • zaposlenim, ki delajo na področju korporativnega marketinga,
  • vsem, ki želijo doseči bolje rezultate digitalnih kampanj z uporabo AI orodij.
Naročilo spletnega tečaja

Cena spletnega tečaja s 40 % popustom

40 % popust za naročilo spletnega tečaja do 15. avgusta 2025

Redna cena spletnega tečaja znaša 220 EUR (DDV ni vključen).
V kolikor vaše naročilo oddate do vključno 15. 8. 2024, vam pripada 40 % popust na osnovno ceno.
Cena spletnega tečaja s popustom tako znaša 132 EUR (DDV ni vključen).

Na podlagi prejetega plačila oz. prejetega potrdila o plačilu, vam bomo poslali povezavo do spletnega tečaja, ki ga lahko pogledate kadarkoli ter na vseh pametnih napravah.

Naročilo spletnega tečaja vključuje:

  • dostop do spletnega tečaja (prejeli boste povezavo),
  • gradiva za prenos znanja v podjetju,
  • kontakt predavatelja za vaša morebitna vprašanja.
Naročilo spletnega tečaja
Naročilo spletnega tečaja

Izjave udeležencev

Predavatelj

Zoran Bosančić

Zoran je lastnik in soustanovitelj digitalne marketinške agencije POINT OUT, predavatelj in strokovnjak s področja digitalnega marketinga.

PODROBNO

Naročilo spletnega tečaja – Nujna A. I. orodja v digitalnem marketingu

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