Poslovna izobraževanja

40 % popust

za naročilo
spletnega tečaja do

31. julija 2026

Naročilo spletnega tečaja

Spletni tečaj: Kako do dobrih kadrov z LinkedInom?

Razlogi za naročilo spletnega tečaja

Danes dobri kandidati podjetij ne spoznavajo več le prek zaposlitvenih oglasov. Pred prijavo preverijo profile vodilnih, vsebine podjetja, kulturo, način komuniciranja in splošen vtis, ki ga podjetje pušča na LinkedInu.

Kako LinkedIn uporabiti kot strateški kanal za dolgoročno privabljanje kadrov? Kako zgraditi prisotnost podjetja, ki povečuje vidnost, krepi zaupanje in spodbuja zanimanje kandidatov? Poseben poudarek je na optimizaciji profilov vodstva, pripravi vsebin, iskanju kandidatov, učinkovitem nagovarjanju ter uporabi generativne umetne inteligence pri kadrovanju.

PODROČJE
Upravljanje s človeškimi viri
TERMIN
Posnetek
ČAS TRAJANJA
150 min
OBLIKA PREDAVANJA
Spletni tečaj

Podrobnejši program spletnega tečaja

Kako danes kandidati iščejo priložnosti

Na začetku boste spoznali, zakaj klasični zaposlitveni oglasi pogosto ne zadostujejo več. Kako kandidati danes raziskujejo podjetja, kako preverjajo njihov ugled in zakaj LinkedIn postaja eden osrednjih kanalov za privabljanje talentov. Obravnavali bomo tudi razliko med aktivnimi in pasivnimi kandidati ter pomen dolgoročne prisotnosti podjetja.

LinkedIn kot talent funnel

LinkedIn bomo obravnavali kot proces, skozi katerega podjetje postopno gradi zanimanje kandidatov. Predstavili bomo faze od vidnosti in prepoznavnosti podjetja do prve interakcije, razgovora in zaposlitve. Razumeli boste, kako LinkedIn vključiti v širšo kadrovsko strategijo podjetja.

Optimizacija LinkedIn profilov vodilnih kadrov

Pomemben del tečaja je optimizacija profilov vodstva in ključnih zaposlenih, saj kandidati pogosto preverijo prav ljudi, ki predstavljajo podjetje. Pogledali bomo, kateri elementi profila krepijo verodostojnost, katere napake zmanjšujejo zaupanje ter kako profil oblikovati tako, da podpira delodajalsko znamko podjetja.

Kako ustvariti LinkedIn vsebino, ki privablja kandidate

Obravnavali bomo vrste vsebin, ki na LinkedInu pritegnejo pozornost kandidatov. Med njimi so predstavitev kulture podjetja, zgodbe zaposlenih, strokovne vsebine iz panoge ter pogled iz zakulisja podjetja. Pokazali bomo tudi, kako strukturirati objave za večji doseg, boljši odziv in večjo kredibilnost podjetja.

Iskanje kandidatov na LinkedInu

V tem delu boste spoznali praktične pristope za iskanje kandidatov na LinkedInu. Predstavili bomo napredno iskanje, uporabo Boolean logike ter načine za prepoznavanje ljudi, ki se na oglase ne prijavljajo aktivno, vendar predstavljajo zanimiv potencial za podjetje.

Kako napisati sporočilo, na katerega kandidati odgovorijo

Dober prvi stik pogosto odloča o tem, ali se bo kandidat odzval ali ne. Zato bomo pogledali, kako sestaviti učinkovito sporočilo, kako ga personalizirati in kako predstaviti priložnost na način, ki ne deluje agresivno. Predstavili bomo tudi primere dobrih in slabih praks.

Uporaba generativne umetne inteligence pri kadrovanju

Poseben del tečaja je namenjen uporabi generativne umetne inteligence pri kadrovskih aktivnostih. Pokazali bomo, kako si z njeno pomočjo olajšati pripravo iskalnih nizov, analizo profilov kandidatov, pripravo personaliziranih sporočil in načrtovanje LinkedIn vsebin. Predstavljeni so tudi konkretni primeri uporabe v praksi.

Program LinkedIn ambasadorjev

Zakaj imajo objave zaposlenih pogosto večji doseg kot objave podjetja. Predstavili bomo, kako vzpostaviti ambasadorski program, kako spodbuditi zaposlene k sodelovanju ter kako organsko širiti doseg vsebin podjetja prek zaposlenih.

Naročilo spletnega tečaja

Cilj izobraževanja

Na spletnem tečaju boste prejeli naslednja znanja:

S tečajem boste dobili praktičen model, kako LinkedIn vključiti v kadrovske aktivnosti podjetja. Spoznali boste, kako podjetje postopno gradi talent funnel, od prve vidnosti do zaposlitve.

Naučili se boste:

  • kako kandidati danes iščejo informacije o podjetjih in zaposlitvenih priložnostih,
  • kako zgraditi LinkedIn prisotnost podjetja, ki privablja aktivne in pasivne kandidate,
  • kako optimizirati profile vodilnih in ključnih zaposlenih, da povečajo verodostojnost podjetja,
  • kako pripravljati vsebine, ki krepijo interes kandidatov,
  • kako poiskati primerne kandidate z naprednim iskanjem in Boolean logiko,
  • kako napisati sporočila, ki odprejo pogovor in ne delujejo vsiljivo,
  • kako pri iskanju, analizi profilov, pripravi vsebin in nagovorov uporabiti generativno umetno inteligenco,
  • kako vzpostaviti program LinkedIn ambasadorjev v podjetju.
Naročilo spletnega tečaja

Komu je namenjen spletni tečaj

Spletni tečaj je namenjen:

  • direktorjem
  • vodjem kadrovskih služb
  • vodjem prodaje
  • kadrovikom
  • poslovnim sekretarjem
  • direktorjem
  • vsem tistim, ki želijo na sodoben način, tudi s pomočjo LinkedIn-a, iskati in dostopati do dobrega kadra na trgu dela
Naročilo spletnega tečaja

Cena spletnega tečaja s 40 % popustom

40 % popust za naročilo spletnega tečaja do 31. julija 2026

Redna cena spletnega tečaja znaša 197 EUR (DDV ni vključen).
V kolikor vaše naročilo oddate do vključno 31. 7. 2026, vam pripada 40 % popust na osnovno ceno.
Cena spletnega tečaja s popustom tako znaša 118,20 EUR (DDV ni vključen).

Na podlagi prejetega plačila oz. prejetega potrdila o plačilu, vam bomo poslali povezavo do spletnega tečaja, ki ga lahko pogledate kadarkoli ter na vseh pametnih napravah.

Naročilo spletnega tečaja vključuje:

  • dostop do spletnega tečaja (prejeli boste povezavo),
  • gradiva za prenos znanja v podjetju,
  • kontakt predavatelja za vaša morebitna vprašanja.
Naročilo spletnega tečaja
Naročilo spletnega tečaja

Izjave udeležencev

Damjan Blagojević

Predavatelj

Damjan Blagojevič

Damjan je svetovalec za digitalni marketing, B2B marketing, ABM marketing in CX, z močnim prodajnim ozadjem.

PODROBNO

Naročilo spletnega tečaja – Kako do dobrih kadrov z LinkedInom?

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