Poslovna izobraževanja

40 % popust

za naročilo
spletnega tečaja do

2. marca 2026

Naročilo spletnega tečaja

Spletni tečaj: Influencer marketing od A do Ž

Razlogi za naročilo spletnega tečaja

Izvedeli boste vse, kar morate vedeti o uspešnem sodelovanju z influencerji oz. digitalnimi vplivneži.
Kako izbrati pravega influencerja, kako z njim sodelovati, kako meriti akcijo in kako pravno formalno in računovodsko urediti razmerje z njim.

PODROČJE
Digitalni marketing
TERMIN
/
ČAS TRAJANJA
120 min
OBLIKA PREDAVANJA
Spletni tečaj

Podrobnejši program spletnega tečaja

Influencer marketing danes

  • Kaj influencer marketing danes sploh je (ni več le Instagram!)
  • Zakaj postaja pomemben tudi v B2B okolju?
  • Katere tipe influencerjev poznamo: nano, mikro, makro, ambasadorji blagovnih znamk
  • Na katerih kanalih delujejo: Instagram, LinkedIn, TikTok, YouTube, podcasti …
  • Ali je influencer marketing primeren za moje podjetje?

Kdaj je influencer marketing učinkovit

  • Tipične situacije in cilji: predstavitev novega izdelka, izgradnja prepoznavnosti, lead generation …
  • Kaj influencer marketing lahko (in česa ne more) rešiti
  • Ali investirati v enkratne kampanje ali dolgoročna partnerstva?

Kako do pravega influencerja

  • Kriteriji za izbor: vsebina, vrednote, občinstvo, engagement
  • Kje jih najti: orodja, agencije, raziskava znotraj družbenih omrežij
  • Kako jih preveriti (fake followerji, neustrezne objave, slabi rezultati)
  • Kako z influencerjem stopiti v stik in ustvariti zanimanje

Oblikovanje sodelovanja z influencerji

  • Kakšni so modeli sodelovanja: plačilo, produkt, provizija, barter, affiliate
  • Pristopi: avtentično partnerstvo vs. klasična promocija
  • Kako sodelovanje operativno organizirati (brief, usmeritve, vsebinski pregled)
  • Kako graditi dolgoročne odnose (in zakaj so pogosto bolj učinkoviti kot kampanje)

Pravni in formalni vidik sodelovanja

  • Kaj mora vsebovati pogodba z influencerjem (vključeno: primer pogodbe)
  • Klavzule o avtorskih pravicah, vsebinski odgovornosti, ekskluzivnosti, DDV, GDPR
  • Kako zaščititi blagovno znamko in preprečiti spor
  • Ali influencer potrebuje status samostojnega podjetnika?

Merjenje uspešnosti in analiza kampanj

  • KPI-ji za različne cilje (doseg, vključenost, konverzije, promet, leadi)
  • Uporaba UTM kod, kuponov, sledenja prek povezav
  • Kvalitativni kazalniki: percepcija blagovne znamke, omembe, komentiranje
  • Kdaj je kampanja uspešna – in kdaj (ter zakaj) ni

Primeri iz prakse (domači in tuji)

  • Kaj se lahko naučimo iz uspešnih (in manj uspešnih) primerov
  • Kako so B2B podjetja učinkovito izkoristila nišne influencerje
  • Kratka analiza enega dejanskega primera z vsemi koraki
Naročilo spletnega tečaja

Cilj izobraževanja

Česa se boste naučili?

  • znali boste prepoznati, kdaj je influencer marketing primeren za vaše podjetje (tako v B2C kot B2B okolju) in kako ga vključiti v marketinško strategijo.
  • razlikovati med različnimi tipi influencerjev (nano, mikro, makro, ambasadorji) in izbrati pravega glede na cilje vaše kampanje.
  • poiskati in preveriti influencerje, ter oceniti njihovo pristnost, relevantnost in potencial za sodelovanje.
  • učinkovito pristopiti k influencerjem in oblikovati jasen, profesionalen brief za sodelovanje.
  • oblikovati sodelovanje z influencerjem, tako z vidika vsebine kot izbire modela sodelovanja (plačilo, barter, dolgoročno partnerstvo ipd.).
  • urediti pravne in formalne vidike sodelovanja, vključno s pripravo pogodbe in osnovnimi določili, ki ščitijo tako podjetje kot influencerja.
  • meriti uspešnost kampanj z influencerji, s pomočjo različnih kazalnikov (engagement, UTM kode, prodaja, vpliv na blagovno znamko).
Naročilo spletnega tečaja

Komu je namenjen spletni tečaj

Spletni tečaj je namenjen:

  • vodjem marketinga in digitalnih strategij (B2C in B2B)
  • vodjem prodaje in produktnim vodjem
  • strokovnjakom za komuniciranje, PR in družbena omrežja
  • direktorjem malih in srednjih podjetij, ki iščejo nove načine promocije
  • vsem, ki želijo razumeti in izkoristiti potencial influencer marketinga
Naročilo spletnega tečaja

Cena spletnega tečaja s 40 % popustom

40 % popust za naročilo spletnega tečaja do 2. marca 2026

Redna cena spletnega tečaja znaša 197 EUR (DDV ni vključen).
V kolikor vaše naročilo oddate do vključno 2. 3. 2026, vam pripada 40 % popust na osnovno ceno.
Cena spletnega tečaja s popustom tako znaša 118,20 EUR (DDV ni vključen).

Na podlagi prejetega plačila oz. prejetega potrdila o plačilu, vam bomo poslali povezavo do spletnega tečaja, ki ga lahko pogledate kadarkoli ter na vseh pametnih napravah.

Naročilo spletnega tečaja vključuje:

  • dostop do spletnega tečaja (prejeli boste povezavo),
  • gradiva za prenos znanja v podjetju,
  • kontakt predavatelja za vaša morebitna vprašanja.
Naročilo spletnega tečaja
Naročilo spletnega tečaja

Izjave udeležencev

Predavatelj

Zoran Bosančić

Zoran je lastnik in soustanovitelj digitalne marketinške agencije POINT OUT, predavatelj in strokovnjak s področja digitalnega marketinga.

PODROBNO

Naročilo spletnega tečaja – Influencer marketing od A do Ž

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