Poslovna izobraževanja

40 % popust

za naročilo
spletnega tečaja do

2. marca 2026

Naročilo spletnega tečaja

Spletni tečaj: Chat GPT v poslovni rabi (GPT 5.2)

Razlogi za naročilo spletnega tečaja

Na praktičnih primerih boste spoznali, kako najmočnejša verzija ChatGPT – GPT-5.2 – skupaj z drugimi AI orodji preoblikuje delovne procese, avtomatizira rutinska opravila, omogoča hitrejšo in bolj ustvarjalno pripravo vsebin ter deluje kot vaš osebni digitalni asistent. Naučili se boste, kako brez programiranja ustvariti preproste AI agente in rešitve za marketing, prodajo, komunikacijo in analizo podatkov.

PODROČJE
Digitalni marketing
TERMIN
/
ČAS TRAJANJA
120 min
OBLIKA PREDAVANJA
Predposnet spletni tečaj

Podrobnejši program spletnega tečaja

1. Uvod: umetna inteligenca v poslovnem okolju

  • Uvod in stanje v letu 2026.
  • Generativna AI kot standardno poslovno orodje.
  • Vloga ChatGPT kot operativne podpore zaposlenim.
  • Pregled dopolnilnih AI orodij: Synthesia, Rask.ai, Grain, NotebookLM.

2. Kaj GPT-5.2 prinaša v primerjavi s prejšnjimi modeli

  • Natančnejše razumevanje konteksta in namena uporabnika.
  • Manj netočnosti in boljše preverjanje notranje skladnosti odgovorov.
  • Napredna večmodalnost: besedilo, slike, zvok, dokumenti, agenti.
  • Izboljšano pisanje, povzemanje in preoblikovanje vsebin.
  • Napredno sklepanje brez prikaza notranjih korakov.
  • Samodejna izbira načina dela glede na nalogo.
  • Večja stabilnost pri daljših pogovorih in projektih.

3. Uporaba ChatGPT v praksi

  • Pisanje, prevajanje in jezikovno urejanje poslovnih besedil.
  • Uporaba ChatGPT kot osebnega asistenta za naloge in informacije.
  • Delo z vmesnikom GPT-5.2 in praksa dobrega pozivanja.
  • Personalizacija: navodila po meri, spomin, slog pisanja, ton.

4. Modeli in funkcionalnosti

  • Primerjava brezplačne in plačljive različice GPT-5.2.
  • Pro paket, dostop do naprednih orodij in večjih omejitev.
  • Projekti, delo z datotekami, dolgimi besedili in ponavljajočimi nalogami.
  • Analiza podatkov in dostop do spletnih virov.
  • Velikost kontekstnega okna in praktični primeri rabe.

5. Priprava in urejanje vsebin

  • Trije pristopi k pripravi vsebin: vodena vprašanja, obstoječi članki, kratki briefi.
    Pisanje poslovnih besedil: e-pošta, zahtevni odgovori strankam, večjezična komunikacija z doslednim tonom blagovne znamke.
    Priprava vsebine za družbena omrežja: LinkedIn, Facebook, TikTok in prilagoditev dolžine ter sloga objav.
    Uporaba GPT-5.2 za preoblikovanje, povzemanje in lokalizacijo obstoječih besedil.
    Priprava slik in kratkih videov z besedilnimi opisi in večmodalnostjo GPT-5.2.

6. Delo s podatki in Excelom

  • Matematični in poslovni izračuni v jeziku naravnih stavkov in pretvorba v Excel formule.
  • Delo v Excelu: predlogi formul, makrov in odpravljanje napak v preglednicah.
  • Analiza podatkov: nalaganje XLS/CSV, odkrivanje vzorcev in priprava povzetkov za vodstvo.
  • Uporaba GPT-5.2 pri kompleksnejših analizah, scenarijih in razlagah korakov.
  • Priprava poročil in vizualnih povzetkov, ki jih udeleženci neposredno vključijo v svoje predstavitve.

7. Agenti in avtomatizacija procesov

  • Uvod v AI agente in njihove poslovne primere uporabe
  • GPT-5 kot aktivni pomočnik: rezervacije, sestanki, avtomatizirani odgovori na e-pošto
  • Avtomatizirani delovni tokovi z Zapier in Make.com
  • Postavitev preprostega spletnega agenta (npr. Chatbase), zdaj tudi v kombinaciji z GPT-5.1

8. Prihodnost in naslednji koraki z AI

  • GPT-5.2 kot razvojna stopnja proti splošni umetni inteligenci.
  • Vpliv nastavitev sloga in vedenja na delo ekip.
  • Zakaj je strategija ključna: varnost, etika, skladnost z zakonodajo (GDPR)
  • Interaktivno: katere naloge bi lahko v vašem podjetju prepustili GPT-5.2?

9. Zaključek

  • Povzetek ključnih tem in novih priložnosti z GPT-5.2
  • Primeri iz prakse: kako GPT-5.2 razbremeni podporo strankam in poveča učinkovitost
Naročilo spletnega tečaja

Cilj izobraževanja

Na spletnem tečaju boste prejeli naslednja znanja

Po izobraževanju boste:

  • podrobno spoznali najnovejše zmožnosti GPT-5.1 (večmodalnost: delo z besedilom, slikami, zvokom in agenti), ter dopolnilnih AI orodij (Synthesia, Rask.ai, Grain.com, Perplexity.ai).
  • razumeli ključne izboljšave GPT-5.1 v primerjavi s starejšimi modeli (boljša logika, manj halucinacij, napredno kodiranje) in znali oceniti, kje v podjetju prinašajo največjo dodano vrednost.
  • osvojili praktične pristope k avtomatizaciji poslovnih procesov (marketing, prodaja, analiza podatkov, podpora strankam), vključno z uporabo AI agentov, integriranih z Gmailom, Google Koledarjem, Zapierjem in Make.com.
  • znali samostojno pripravljati vsebine (besedila, oglasi, e-pošta, predstavitve, objave za družbena omrežja) in rešitve v Excelu (formule, makri, vrtilne tabele), ob uporabi treh ključnih metod priprave vsebin (vodena vprašanja, lepljenje člankov, brief).
  • spoznali, kako ustvariti lastne AI rešitve (projekti, lastni GPT-ji, integracija z bazami znanja) in jih povezati v obstoječe poslovne sisteme (CRM, ERP, Helpdesk).
  • znali varno in premišljeno vključiti GPT-5.1 v podjetje, z upoštevanjem zasebnosti, etičnih vidikov in avtorskih pravic, ter pri tem povečati učinkovitost, zmanjšati napake in optimizirati stroške.
Naročilo spletnega tečaja

Komu je namenjen spletni tečaj

Spletni tečaj je namenjen:

  • vodjem marketinga, prodaje, digitala in produktnim vodjem, ki želijo izboljšati učinkovitost procesov in uvesti napredne AI prijeme v svoje ekipe
  • vsem, ki v podjetju uvajate ali nadgrajujete AI rešitve, bodisi na strateškem ali operativnem nivoju
  • podjetnikom in zaposlenim, ki želijo avtomatizirati vsakodnevne naloge ter prihraniti čas in denar
  • vsem, ki pri delu pogosto pišejo, prevajajo, izdelujejo predstavitve, analizirajo podatke ali programirajo, in bi radi imeli na voljo zmogljivejša orodja
  • vsem, ki delajo s tujimi trgi in jeziki, saj z uporabo AI lahko občutno zmanjšajo ovire v komunikaciji
  • vsem, ki želite spremljati razvoj umetne inteligence in izkoristiti nove priložnosti za rast poslovanja, ne glede na panogo ali velikost podjetja
Naročilo spletnega tečaja

Cena spletnega tečaja s 40 % popustom

40 % popust za naročilo spletnega tečaja do 2. marca 

Redna cena spletnega tečaja znaša 197 EUR (DDV ni vključen).
V kolikor vaše naročilo oddate do vključno 2. marca, vam pripada 40 % popust na osnovno ceno.
Cena spletnega tečaja s popustom tako znaša 118,20 EUR (DDV ni vključen).

Na podlagi prejetega plačila oz. prejetega potrdila o plačilu, vam bomo poslali povezavo do spletnega tečaja, ki ga lahko pogledate kadarkoli ter na vseh pametnih napravah.

Naročilo spletnega tečaja vključuje:

  • časovno neomejen dostop do spletnega tečaja (prejeli boste povezavo),
  • gradiva za prenos znanja v podjetju,
  • kontakt predavatelja za vaša morebitna vprašanja.
Naročilo spletnega tečaja
Naročilo spletnega tečaja

Izjave udeležencev

Predavatelj

Peter Mesarec

Peter je najbolj poslušan predavatelj na področju umetne inteligence (AI). Podjetjem pomaga pri implementaciji AI v procese in izobražuje njihove zaposlene.

PODROBNO

Naročilo spletnega tečaja – Chat GPT v poslovni rabi

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