Poslovna izobraževanja

40 % popust

za naročilo
spletnega tečaja do

31. decembra 2025

Naročilo spletnega tečaja

Spletni tečaj: Chat GPT v poslovni rabi (GPT 5.1)

Razlogi za naročilo spletnega tečaja

Na praktičnih primerih boste spoznali, kako najmočnejša verzija ChatGPT – GPT-5.1 – skupaj z drugimi AI orodji preoblikuje delovne procese, avtomatizira rutinska opravila, omogoča hitrejšo in bolj ustvarjalno pripravo vsebin ter deluje kot vaš osebni digitalni asistent. Naučili se boste, kako brez programiranja ustvariti preproste AI agente in rešitve za marketing, prodajo, komunikacijo in analizo podatkov.

PODROČJE
Digitalni marketing
TERMIN
/
ČAS TRAJANJA
120 min
OBLIKA PREDAVANJA
Predposnet spletni tečaj

Podrobnejši program spletnega tečaja

1. Uvod: umetna inteligenca v poslovnem okolju

  • Uvod in pregled trenutnega stanja
  • Ključni trendi v AI: generativna orodja kot nova poslovna realnost
  • Zakaj ChatGPT postaja ključna poslovna podpora
  • Pregled dopolnilnih AI orodij: Synthesia, Rask.ai, Grain.com, Perplexity.ai

2. Kaj GPT-5.1 prinaša v primerjavi s prejšnjimi modeli

  • Boljše razumevanje in razlaga logičnih sklepov
  • Manj napak in izmišljenih dejstev
  • Večmodalnost (tekst, slike, zvok, interaktivni agenti)
  • Napredne sposobnosti kodiranja in ustvarjanja vsebin.
  • Kaj to pomeni za podjetja: večja zanesljivost, večja ustvarjalnost, večja avtomatizacija
  • Adaptivno sklepanje: samodejno preklapljanje med GPT-5.1 Instant in GPT-5.1 Thinking (način Auto) pri zahtevnejših nalogah.
  • Dva načina dela: Instant za hitre odgovore, Thinking za poglobljeno razlago, z vidnim povzetkom razmišljanja pri težjih opravilih.

3. Uporaba ChatGPT v praksi

  • Kako GPT-5.1 pomaga pri pisanju vsebin, prevajanju, lektoriranju in kot osebni digitalni asistent
  • Delo z vmesnikom ChatGPT in praktične tehnike za učinkovitejšo rabo, vključno z načinom GPT-5.1 Auto (preklapljanje Instant/Thinking).
  • Personalizacija: custom instructions, samodejni spomin, nastavitve tona in osebnosti (npr. bolj formalen ali bolj sproščen slog)

4. Napredne možnosti in modeli

  • Primerjava brezplačne in plačljive različice (GPT-5.1, omejitve in cena Pro paketa)
  • Dodatne funkcionalnosti: projekti, analiza podatkov, dostop do interneta
  • Kratek opis kvot in kontekstnih oken za GPT-5.1 Instant in Thinking
  • GPT-5.1 novosti: večmodalnost, razlaga sklepanja, pametnejši odgovori
  • Agenti kot nova funkcionalnost: povezava z Gmailom, Google Koledarjem, kontakti in drugimi sistemi

5. Priprava in urejanje vsebin

  • Trije pristopi k pripravi vsebin: vodena vprašanja, obstoječi članki, kratki briefi.
    Pisanje poslovnih besedil: e-pošta, zahtevni odgovori strankam, večjezična komunikacija z doslednim tonom blagovne znamke.
    Priprava vsebine za družbena omrežja: LinkedIn, Facebook, TikTok in prilagoditev dolžine ter sloga objav.
    Uporaba GPT-5.1 za preoblikovanje, povzemanje in lokalizacijo obstoječih besedil.
    Priprava slik in kratkih videov z besedilnimi opisi in večmodalnostjo GPT-5.1.

6. Delo s podatki in Excelom

  • Matematični in poslovni izračuni v jeziku naravnih stavkov in pretvorba v Excel formule.
  • Delo v Excelu: predlogi formul, makrov in odpravljanje napak v preglednicah.
  • Analiza podatkov: nalaganje XLS/CSV, odkrivanje vzorcev in priprava povzetkov za vodstvo.
  • Uporaba GPT-5.1 Thinking pri kompleksnejših analizah, scenarijih in razlagah korakov.
  • Priprava poročil in vizualnih povzetkov, ki jih udeleženci neposredno vključijo v svoje predstavitve.

7. Agenti in avtomatizacija procesov

  • Uvod v AI agente in njihove poslovne primere uporabe
  • GPT-5 kot aktivni pomočnik: rezervacije, sestanki, avtomatizirani odgovori na e-pošto
  • Avtomatizirani delovni tokovi z Zapier in Make.com
  • Postavitev preprostega spletnega agenta (npr. Chatbase), zdaj tudi v kombinaciji z GPT-5.1

8. Prihodnost in naslednji koraki z AI

  • GPT-5.1 kot pomemben korak proti AGI (a še vedno s ključnimi omejitvami)
  • Vpliv osebnostnih nastavitev GPT-5.1 (osem osebnosti, različni slogi komunikacije) na sprejem v ekipah in pri strankah.
  • Kako se podjetja lahko pripravijo na naslednje generacije (stalno učenje, večja avtonomija agentov)
  • Zakaj je strategija ključna: varnost, etika, skladnost z zakonodajo (GDPR)
  • Interaktivno: katere naloge bi lahko v vašem podjetju prepustili GPT-5.1?

9. Zaključek

  • Povzetek ključnih tem in novih priložnosti z GPT-5.1
  • Primeri iz prakse: kako GPT-5.1 razbremeni podporo strankam in poveča učinkovitost
Naročilo spletnega tečaja

Cilj izobraževanja

Na spletnem tečaju boste prejeli naslednja znanja

Po izobraževanju boste:

  • podrobno spoznali najnovejše zmožnosti GPT-5.1 (večmodalnost: delo z besedilom, slikami, zvokom in agenti), ter dopolnilnih AI orodij (Synthesia, Rask.ai, Grain.com, Perplexity.ai).
  • razumeli ključne izboljšave GPT-5.1 v primerjavi s starejšimi modeli (boljša logika, manj halucinacij, napredno kodiranje) in znali oceniti, kje v podjetju prinašajo največjo dodano vrednost.
  • osvojili praktične pristope k avtomatizaciji poslovnih procesov (marketing, prodaja, analiza podatkov, podpora strankam), vključno z uporabo AI agentov, integriranih z Gmailom, Google Koledarjem, Zapierjem in Make.com.
  • znali samostojno pripravljati vsebine (besedila, oglasi, e-pošta, predstavitve, objave za družbena omrežja) in rešitve v Excelu (formule, makri, vrtilne tabele), ob uporabi treh ključnih metod priprave vsebin (vodena vprašanja, lepljenje člankov, brief).
  • spoznali, kako ustvariti lastne AI rešitve (projekti, lastni GPT-ji, integracija z bazami znanja) in jih povezati v obstoječe poslovne sisteme (CRM, ERP, Helpdesk).
  • znali varno in premišljeno vključiti GPT-5.1 v podjetje, z upoštevanjem zasebnosti, etičnih vidikov in avtorskih pravic, ter pri tem povečati učinkovitost, zmanjšati napake in optimizirati stroške.
Naročilo spletnega tečaja

Komu je namenjen spletni tečaj

Spletni tečaj je namenjen:

  • vodjem marketinga, prodaje, digitala in produktnim vodjem, ki želijo izboljšati učinkovitost procesov in uvesti napredne AI prijeme v svoje ekipe
  • vsem, ki v podjetju uvajate ali nadgrajujete AI rešitve, bodisi na strateškem ali operativnem nivoju
  • podjetnikom in zaposlenim, ki želijo avtomatizirati vsakodnevne naloge ter prihraniti čas in denar
  • vsem, ki pri delu pogosto pišejo, prevajajo, izdelujejo predstavitve, analizirajo podatke ali programirajo, in bi radi imeli na voljo zmogljivejša orodja
  • vsem, ki delajo s tujimi trgi in jeziki, saj z uporabo AI lahko občutno zmanjšajo ovire v komunikaciji
  • vsem, ki želite spremljati razvoj umetne inteligence in izkoristiti nove priložnosti za rast poslovanja, ne glede na panogo ali velikost podjetja
Naročilo spletnega tečaja

Cena spletnega tečaja s 40 % popustom

40 % popust za naročilo spletnega tečaja do 31. decembra 2025

Redna cena spletnega tečaja znaša 197 EUR (DDV ni vključen).
V kolikor vaše naročilo oddate do vključno 31. 12. 2025, vam pripada 40 % popust na osnovno ceno.
Cena spletnega tečaja s popustom tako znaša 118,20 EUR (DDV ni vključen).

Na podlagi prejetega plačila oz. prejetega potrdila o plačilu, vam bomo poslali povezavo do spletnega tečaja, ki ga lahko pogledate kadarkoli ter na vseh pametnih napravah.

Naročilo spletnega tečaja vključuje:

  • časovno neomejen dostop do spletnega tečaja (prejeli boste povezavo),
  • gradiva za prenos znanja v podjetju,
  • kontakt predavatelja za vaša morebitna vprašanja.
Naročilo spletnega tečaja
Naročilo spletnega tečaja

Izjave udeležencev

Predavatelj

Peter Mesarec

Peter je najbolj poslušan predavatelj na področju umetne inteligence (AI). Podjetjem pomaga pri implementaciji AI v procese in izobražuje njihove zaposlene.

PODROBNO

Naročilo spletnega tečaja – Chat GPT v poslovni rabi

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