Poslovna izobraževanja

Šola za Youtubarje - za odrasle

PODROČJE
Digitalni marketing
TERMIN
20. – 28.1. 2020
ČAS TRAJANJA
16:00 – 19:00
OBLIKA PREDAVANJA
Delavnica

Pridobitev digitalnih veščin

Če na YouTube spremljate kanale, ki so blizu vam, vašemu delu, hobijem ali pa kar tako za zabavo, ste zagotovo pomislili, da bi tudi sami ustvarili svoj YouTube kanal. YouTube je za nekatere zelo resen posel, za večino pa hobij in vir postranskega zaslužka.

Za uspeh na YouTubu je potrebno kar nekaj znanja ter osvojenih digitalnih in videografskih veščin. Prav zato smo pripravili Šolo za Youtubarje – za odrasle, ki vas bo popeljala v svet videografije in osnov digitalnega marketinga.

Kaj se boste naučili v šoli za Youtubarje?

  • Pridobili boste osnovne digitalne veščine in samozavestno začeli uporabljati vrsto digitalnih orodij,
  • Podrobno boste spoznali Google SEO pravila in YouTube SEO pravila,
  • Naučili se boste osnov nastopanja pred kamero (pravilna drža, govorica telesa, govorna priprava itd.),
  • Spoznali in praktično preizkusili boste celoten postopek videografije; od ideje, predprodukcije do snemanja in montaže ter objave videa

Komu je namenjena šola za Youtubarje?

Vsem, ki se želijo naučiti osnov snemanja, montaže posnetkov in nastopanja pred kamero in ki želijo razvijati svoj YouTube kanal. Prijavijo se lahko tudi popolni začetniki, ki še nimajo svojega YouTube kanala.

Trajanje in termin

Program bo potekal v popoldanskem času od 20.1. – 28.1. 2020 v naslednjem zaporedju:
  • Ponedeljek, 20. 1. 2020
  • Torek, 21. 1. 2020
  • Ponedeljek, 27. 1. 2020
  • Torek, 28. 1. 2020

Predavanja potekajo od 16.00 do 19.00.

Kje bo potekala šola?

Šola bo potekala v prostorih Gospodarske zbornice Slovenije, Dimičeva ulica 13, 1000 Ljubljana.

Obvezna in zaželjena oprema

S seboj prinesite pametne telefone ali fotoaparat z možnostjo snemanja ali kamero. Priporočamo tudi, da s seboj prinesete svoj prenosni računalnik.

Praksa, praksa, praksa

Šola je zastavljena izjemno praktično, saj boste vse dni delali na pripravi, izdelavi in montaži lastnega videa. Končni cilj bo izdelan video, pripravljen za objavo. Poleti smo izvedli razprodano šolo za Youtubarje za najstnike. Program za odrasle smo nadgradili z zahtevnejšimi elementi in ga tudi razširili, saj boste v šoli delali na lastnem projektu. Končni izdelek bo vaš prvi posnet, zmontiran in objavljen video.

Program po dnevih

1. dan: Od ideje do izvedbe
20. 1. od 16.00 – 19.00
  • Zakaj je dobra vsebina začetek vsega?
  • Kakšno opremo uporabiti za zelo malo denarja?
  • Kako izbrati dobičkonosno nišo za YouTube kanal?
  • Kako deluje YouTube algoritem?
  • Na kakšen način priti do prvih 1000 naročnikov in 100.000 ogledov?
  • Izbira imena kanala
  • Odprtje YouTube kanala
  • Kje dobiti dobro brezplačno glasbo in fotografije?
  • Kako narediti logotip kanala in banner?
  • Izdelava letnega plana nalaganja videoposnetkov na YouTube
2. dan: Izdelava videa
21. 1. od 16.00 – 19.00
  • Predprodukcija
  • Pisanje scenarija
  • Priprava kamere / fotoaparata
  • Priprava snemalnega okolja
  • Osnove snemanja: kompozicija, ozadje, stik s kamero
  • Snemanje videa (domača naloga)
3. dan: Obdelava video posnetkov
27. 1. od 16.00 – 19.00
  • Obdelava videa (slika, barve, ton…)
  • Montiranje: uporaba brezplačnega programa za montiranje – DaVinci Resolve
  • Grafika v videu (grafični elementi, teksti)
4. dan: Objava in optimizacija video posnetkov
28. 1. od 16.00 – 19.00
  • Postopek nalaganja video posnetkov
  • SEO optimizacija
  • Možnosti zaslužka
  • Ustvarjanje lastne skupnosti

Prijavite se do 13. januarja in izkoristite 15 % popust za zgodnjo prijavo

Cena tečaja znaša 370 EUR (DDV ni vključen). V kolikor se prijavite do 13. januarja vam pripada 15 % popust za zgodnjo prijavo.
Cena s popustom znaša 314,50 EUR (DDV ni vključen). Ob prijavi več udeležencev hkrati, vam pripada še dodaten 5 % popust. Popusti se seštevajo.

Prijava vključuje:
  • izvedbo programa šole z gradivi za prenos znanja v podjetju,
  • uporabo videografske opreme,
  • odgovore na vaša konkretna vprašanja,
  • potrdilo o udeležbi,
  • pijačo med odmori in parkiranje v garažni hiši GZS.

Predavatelj

Blaž Gračnar

YouTube svetovalec in izvrsten videograf, ki vodi YouTube kanale, ki imajo skupaj 6 mio naročnikov in 2,5 mrd ogledov.

PODROBNO
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