Poslovna izobraževanja

YouTube - od osnov do dobrega videa

Razlogi za obisk izobraževanja

Na praktični delavnici boste spoznali kako zgraditi svoj YouTube kanal in kako objaviti dober video, ki bo dobro rangiral v iskalnikih in dosegel vaše ciljno občinstvo. Za nadaljnje delo boste po delavnici prejeli še 5 video tutorialov, ki vam bodo korak za korakom pojasnili specifične, a zelo pomembne postopke.

PODROČJE
Digitalni marketing
TERMIN
6.2.2020
ČAS TRAJANJA
9:00 – 15:00
OBLIKA PREDAVANJA
Delavnica

Podrobnejši program delavnice

1. del: Od ideje do izvedbe

  • Zakaj je dobra vsebina začetek vsega?
  • Kakšno opremo uporabiti za zelo malo denarja?
  • Kako izbrati dobičkonosno nišo za YouTube kanal?
  • Kako deluje YouTube algoritem?
  • Na kakšen način priti do prvih 1000 naročnikov in 100.000 ogledov?
  • Izbira imena kanala
  • Odprtje YouTube kanala
  • Kje dobiti dobro brezplačno glasbo in fotografije?
  • Kako narediti logotip kanala in banner?
  • Izdelava letnega plana nalaganja videoposnetkov na YouTube

2. del: Izdelava videa

  • Predprodukcija
  • Pisanje scenarija
  • Priprava kamere / fotoaparata
  • Priprava snemalnega okolja
  • Osnove snemanja: kompozicija, ozadje, stik s kamero
  • Snemanje videa

3. del: Obdelava video posnetkov

  • Obdelava videa (slika, barve, ton…)
  • Montiranje: uporaba brezplačnega programa za montiranje – DaVinci Resolve
  • Grafika v videu (grafični elementi, teksti)

4. del: Objava in optimizacija video posnetkov

  • Postopek nalaganja video posnetkov
  • SEO optimizacija
  • Možnosti zaslužka
  • Ustvarjanje lastne skupnosti

5. Bonus darila: video tutoriali za nadaljnje delo

Ker nekateri postopki pri urejanju in objavi zahtevajo specifično sosledje korakov, smo za vas pripravili še video tutoriale, ki vam bodo pomagali pri postopku.

Prejeli boste naslednje video tutoriale:

  • Kako pripraviti svoj kanal za poslovno uporabo (za poslovne in zasebne namene)?
  • Uporaba orodja za montažo videoposnetkov DaVinci Resolve
  • Kako objaviti video – korak za korakom?
  • Kako uporabljati YouTube statistiko?
  • Kako optimizirati video za čim boljšo uvrstitev v iskalnikih (SEO)?
  • Kako objaviti in urejati video v “Community Tabu”?
Prijava na izobraževanje

Cilj izobraževanja

Cilji delavnice

Če na YouTubu spremljate kanale, ki so blizu vam ali vašemu delu, ste zagotovo kdaj pomislili, da bi tudi sami ustvarili svoj YouTube kanal. YouTube je za nekatere zelo resen posel, za podjetja odlično marketinško/prodajno orodje, za večino pa hobij in vir postranskega zaslužka.

Za uspeh na YouTubu je potrebno kar nekaj znanja ter osvojenih digitalnih in videografskih veščin. Prav zato smo pripravili delavnico, ki vas bo popeljala v svet videografije in osnov digitalnega marketinga.

  • Pridobili boste osnovne digitalne veščine in samozavestno začeli uporabljati vrsto digitalnih orodij.
  • Podrobno boste spoznali Google SEO pravila in YouTube SEO pravila.
  • Naučili se boste osnov nastopanja pred kamero (pravilna drža, govorica telesa, govorna priprava itd.).
  • Spoznali boste celoten postopek videografije; od ideje, predprodukcije do snemanja in montaže ter objave videa.
  • Za nadaljnje delo vas bomo oborožili z video tutoriali, ki vam bodo pomagali pri objavljanju, optimizaciji in upravljanja YouTube kanala.

Zaradi načina dela omejeno število udeležencev

Zaradi interaktivnosti je na delavnici na voljo le 9 mest.

Predavatelj se bo pred delavnico seznanil z vašim primerom

Da se bo predavatelj lahko še pred delavnico seznanil s primeri udeležencev, vam bomo pred izobraževanjem poslali krajši vprašalnik. 

Prijava na izobraževanje

Komu je namenjeno izobraževanje

Izobraževanje je namenjeno:

  • vsem, ki se želijo naučiti osnov snemanja, montaže posnetkov in nastopanja pred kamero,
  • vsem, ki želijo razvijati svoj YouTube kanal v poslovne ali zasebne namene

Prijavijo se lahko tudi popolni začetniki, ki še nimajo svojega YouTube kanala.

Prijava na izobraževanje

Prijava in popusti

15 % popust do 4. februarja

Kotizacija znaša 227 EUR (DDV ni vključen).
V kolikor se prijavite do 4. februarja vam pripada 15 % popust za zgodnjo prijavo. Kotizacija s popustom znaša 192,95 EUR (DDV ni vključen).
Ob prijavi več udeležencev hkrati, vam pripada še dodaten 5 % popust. Popusti se seštevajo.

Prijava vključuje:

  • izvedbo delavnice z gradivi za prenos znanja v podjetju,
  • tutoriale za posamezne sklope,
  • potrdilo o udeležbi,
  • odgovore na vaša konkretna vprašanja,
  • pijačo, prigrizek med odmori in parkiranje v garažni hiši GZS.

Izobraževanje bo potekalo:

Kdaj: v četrtek, 6. februarja 2020, od 9.00 do 15.00
Kje: GZS, Dimičeva 13, 1000 Ljubljana.

Za udeležence so zagotovljena brezplačna parkirišča.

Prijava na izobraževanje
Obvestite me o novem terminu

Izvedba izobraževanja v vašem podjetju

Izobraževanje lahko izvedemo interno tudi v vašem podjetju.

Program se na podlagi predhodne analize v celoti prilagodi vašim zaposlenim in začrtanim ciljem izobraževanja.

Za podrobnejše informacije in ponudbo nam pišite na info@openit.si ali pokličite na 01 589 81 89.

Prijava na izobraževanje

Izjave udeležencev

Predavatelj

Blaž Gračnar

YouTube svetovalec in izvrsten videograf, ki vodi YouTube kanale, ki imajo skupaj 6 mio naročnikov in 2,5 mrd ogledov.

PODROBNO
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