Poslovna izobraževanja

Uspešno urejanje FB in Instagram profila

Razlogi za obisk izobraževanja

Praktična delavnica na kateri se boste seznanili s triki, primeri dobre prakse
in vsemi ostalimi prvinami uspešnega upravljanja družbenih omrežij.

PODROČJE
Digitalni marketing
TERMIN
11.3.2020
ČAS TRAJANJA
9:00 – 12:30
OBLIKA PREDAVANJA
Seminar

Podrobnejši program delavnice

1. del: Kako delujeta Facebook in Instagram?

  • Predstavitev delovanja obeh platform.
  • Značilnosti in struktura uporabnikov obeh platform.
  • Predstavitev treh ključnih elementov: profil, poslovna stran in “news feed”.
  • Kako deluje algoritem in od česa je odvisno, kdaj se objava prikaže v “news feedu”?
  • Kako odpreti poslovno stran na Facebooku?
  • Kako odpreti poslovno stran na Instagramu?
  • Predstavitev možnih nastavitev in različnih zvrsti poslovnih strani.
  • Razlike med Facebookom in Instagramom.
  • Prikaz primerov različnih poslovnih strani.

2. del: Priprava vsebin za objavo in triki za izboljšanje rezultatov

  • Predstavitev različnih tipov objav: od najbolj osnovne tekstovne objave do bolj zapletenih objav kot sta canvas in slideshow.
  • Instagram stories in live video.
  • Kako pravilno pripraviti objave?
  • Kakšna vsebina je primerna za objavo?
  • Primeri dobrih praks.
  • Nasveti in triki za izboljšanje rezultatov.
  • Skrivnosti za povečanje odzivnosti sledilcev

3. del: Urednikovanje in analiza

  • Nasveti za organizacijo dela in optimizacijo časa.
  • Predstavitev orodij za učinkovitejše upravljanje in analizo.
  • Kako začrtati dolgoročno strategijo upravljanja?
  • Priprava uredniškega načrta objavljanja.
  • Vzpostavitev in vzdrževanje odnosov s sledilci.
  • Kateri podatki so nam na voljo in kaj se iz njih lahko naučimo?
  • Kako s pomočjo analize doseči boljše rezultate?
  • Najpogostejše napake in kako jih odpraviti.
  • Novosti in napovedi za prihodnost.
Prijava na izobraževanje

Cilj izobraževanja

Učinkovita raba Facebooka in Instagrama v poslovne namene

  • Želite bolj učinkovito izkoristiti potencial Facebooka in Instagrama?
  • Želite pridobiti nove stranke in povečati promet na vaši spletni strani?
  • Želite vzpostaviti in vzdrževati odnos z vašimi sledilci?

​​Izkoristite priložnost in se udeležite praktičnega seminarja, kjer boste spoznali primere dobre prakse in vse ostale prvine uspešnega upravljanja družbenih omrežij; od postavitve prave strategije do učinkovite izvedbe.

Cilji praktičnega seminarja

Iz seminarja boste odšli z naslednjim osvojenim znanjem:

  • Predstavitev treh ključnih elementov: profil, poslovna stran in “news feed”.
  • Kako deluje algoritem in od česa je odvisno, kdaj se objava prikaže v “news feedu”?
  • Predstavitev možnih nastavitev in različnih zvrsti poslovnih strani.
  • Predstavitev različnih tipov objav: od najbolj osnovne tekstovne objave do bolj zapletenih objav kot sta canvas in slideshow.
  • Predstavitev orodij za učinkovitejše upravljanje in analizo.
  • Kako začrtati dolgoročno strategijo upravljanja?
  • Priprava uredniškega načrta objavljanja.
  • Vzpostavitev in vzdrževanje odnosov s sledilci.
Prijava na izobraževanje

Komu je namenjeno izobraževanje

Izobraževanje je namenjeno:

  • lastnikom malih in srednje velikih podjetij,
  • skrbnikom družbenih omrežij,
  • sodelavcem v marketingu
  • vsem, ki na Facebooku ali Instagramu ne najdejo pravega uspeha

Na praktičnem seminarju se boste seznanili s triki, primeri dobre prakse in vsemi ostalimi prvinami uspešnega upravljanja družbenih omrežij; od postavitve prave strategije do učinkovite izvedbe.

Prijava na izobraževanje

Prijava in popusti

15 % popust do 5. marca

Kotizacija znaša 187 EUR (DDV ni vključen).
V kolikor se prijavite do 5. marca vam pripada 15 % popust za zgodnjo prijavo. Kotizacija s popustom znaša 158,95 EUR (DDV ni vključen).
Ob prijavi več udeležencev hkrati, vam pripada še dodaten 5 % popust. Popusti se seštevajo.

Prijava vključuje:

  • izvedbo delavnice z gradivi za prenos znanja v podjetju,
  • potrdilo o udeležbi,
  • odgovore na vaša konkretna vprašanja,
  • pijačo, prigrizek med odmori in parkiranje v garažni hiši GZS.

Izobraževanje bo potekalo:

Kdaj: v sredo, 11. marca 2020, od 9.00 do 12.30
Kje: GZS, Dimičeva 13, 1000 Ljubljana.

Za udeležence so zagotovljena brezplačna parkirišča.

Prijava na izobraževanje
Obvestite me o novem terminu

Izvedba izobraževanja v vašem podjetju

Izobraževanje lahko izvedemo interno tudi v vašem podjetju.

Program se na podlagi predhodne analize v celoti prilagodi vašim zaposlenim in začrtanim ciljem izobraževanja.

Za podrobnejše informacije in ponudbo nam pišite na info@openit.si ali pokličite na 01 589 81 89.

Prijava na izobraževanje

Izjave udeležencev

Predavatelj

Zoran Bosančić

Zoran je lastnik in soustanovitelj digitalne marketinške agencije POINT OUT, predavatelj in strokovnjak s področja digitalnega marketinga.

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