Poslovna izobraževanja

Delavnica: Email marketing - prodajte več po e-pošti

Podrobnejši program delavnice

1. Pozicija e-mail marketinga v digitalnem marketingu

  • Kako lahko e-mail marketing vpliva na naš spletni nastop?
  • Kako e-mail marketing povežemo z drugimi kanali?
  • Pozicija in organizacija e-mail marketinga znotraj podjetja.
  • Primeri udeležencev delavnice.

2. Kako pridobivamo kvalitetno bazo e-mail naslovov?

  • Kje dobiti bazo e-mail naslovov?
  • Kako uporabimo našo spletno stran za pridobivanje e-mail naslovov?
  • Kako uporabimo druge spletne kanale za pridobivanje e-mail naslovov?
  • Kako uporabimo offline kanale za pridobivanje e-mail naslovov?
  • Kako vzdržujemo kvalitetno e-mail bazo?

3. Segmentiranje e-mail naslovov

  • Kdaj smo zreli za segmentiranje?
  • Kako in zakaj segmentirati bazo?
  • Kdaj poslati e-mail vsem v naši e-mail bazi?

4. Kaj, kako in kdaj pošiljati?

  • Kje dobiti vsebine za pošiljanje?
  • Kako napisati e-mail, ki ga bodo ljudje z veseljem odprli in kupili vaš produkt?
  • Kdaj pošiljati prodajne in kdaj informativne e-maile?
  • Kako oblikovati e-maile, kdaj pošiljati tekstovne in kdaj grafične e-maile?
  • Kateri dan v tednu in ob kateri uri pošiljati?
  • Primeri udeležencev delavnice.

5. Kako merimo uspešnost e-mail marketinga?

  • Kako uporabimo Google Analytis za spremljanje uspešnosti (postavili bomo sistem UTMjev, ki jih boste lahko stalno uporabljali)?
  • Osnovne in napredne metrike e-mail marketinga (zakaj Open in click rate nista dovolj)
  • Postavitev poročil v Google Data Studio (brezplačno orodje)

6. Orodja za e-mail marketing

  • Katero aplikacijo uporabljati za pošiljanje e-mail naslovov (Mailchimp, Sendy, ipd.)?
  • Napredna orodja za analizo dostavljivosti in druga orodja, ki jih ne uporabljate pa bi jih morali
  • Odgovori na napredna vprašanja, kaj je SPF, DKIM itd.

7. Kako izboljšujemo uspešnost e-mail marketinga?

  • Preizkušeni triki za povečanje open rate, click-through rate in nakupov

8. GDPR

  • Zahteve GDPR, ki vplivajo na e-mail marketing.
  • Miti o GDPR in e-mail marketingu.

9. Analiza vaših mailingov

Predavatelj bo še pred delavnico temeljito pregledal vaše elektronske mailinge, naredil analizo in na delavnici podal priporočila za nadaljno pripravo vaših e-sporočil.

Prijava na izobraževanje

Cilj izobraževanja

Intenzivna in praktična delavnica, na kateri boste pridobili naslednja znanja s področja email marketinga

  • Kako pripraviti dobro e-sporočilo?
  • Kaj morate vedeti o množičnem pošiljanju, da zadostite zakonskim obveznostim?
  • Grajenje učinkovite baze za e-pošiljanje
  • Katera so siva zakonodajna območja in kako jih lahko uporabite v praksi?
  • Kaj mora vsebovati “Zadeva”, da bodo prejemniki odprli e-sporočilo?
  • Kakšna mora biti vsebina e-novic, da bomo z njimi prodali več?
  • Zahteve GDPR, ki vplivajo na e-mail marketing
  • Sprememba zakona o elektronskem poslovanju, ki omogoča uporabo e-naslovov v B2B brez predhodnega dovoljenja
  • Kako mora biti sestavljeno pravno obvestilo na koncu e-sporočila?
Prijava na izobraževanje

Komu je namenjeno izobraževanje

Izobraževanje je namenjeno:

  • lastnikom malih in srednje velikih podjetij,
  • vodjem marketinga,
  • vodjem prodaje,
  • urednikom spletnih strani,
  • vsem, ki želijo e-marketing spremeniti v dobičkonosno prodajno pot
Prijava na izobraževanje

Prijave in popusti

15 % popust do 10. novembra

Kotizacija znaša 176 EUR (DDV ni vključen).
V kolikor se prijavite do 10. novembra vam pripada 15 % popust za zgodnjo prijavo. Kotizacija s popustom znaša 149,60 EUR (DDV ni vključen).
Ob prijavi več udeležencev hkrati, vam pripada še dodaten 5 % popust. Popusti se seštevajo.

Prijava vključuje:

  • izvedbo delavnice z gradivi za prenos znanja v podjetju,
  • potrdilo o udeležbi,
  • analizo mailingov udeležencev in odgovore na vaša konkretna vprašanja,
  • pijačo, prigrizek med odmori in parkiranje v garažni hiši GZS.

Izobraževanje bo potekalo:

Kdaj: v četrtek, 15. novembra 2018, od 9.00 do 13.00
Kje: GZS, Dimičeva 13, 1000 Ljubljana.

Za udeležence so zagotovljena brezplačna parkirišča.

Prijava na izobraževanje

Izvedba izobraževanja v vašem podjetju

Izobraževanje lahko izvedemo interno tudi v vašem podjetju.

Program se na podlagi predhodne analize v celoti prilagodi vašim zaposlenim in začrtanim ciljem izobraževanja.

Za podrobnejše informacije in ponudbo nam pišite na info@openit.si ali pokličite na 01 589 81 89.

Prijava na izobraževanje

Izjave udeležencev

Predavatelj

Peter Mesarec

Peter je najbolj poslušan predavatelj na področju umetne inteligence (AI). Podjetjem pomaga pri implementaciji AI v procese in izobražuje njihove zaposlene.

PODROBNO
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