Poslovna izobraževanja

Seminar: Oglaševanje na Facebooku in Instagramu

Razlogi za obisk izobraževanja

Praktična delavnica, ki vas bo naučila načrtovanja oglaševanja na Facebooku in Instagramu,
določanja specifičnih lastnosti oglaševalske kampanje, sledenja in merjenja učinkovitosti.

PODROČJE
Digitalni marketing
TERMIN
26.3.2020
ČAS TRAJANJA
9:00 – 13:30
OBLIKA PREDAVANJA
Delavnica

Podrobnejši program delavnice

1. del: Možnosti in izbor Facebook in Instagram oglaševanja

  • Predstavitev, kdaj, v katerih primerih in kako je najbolj smiselno oglaševati na Facebooku in Instagramu.
  • Katere novosti v oglaševanju na Facebooku in Instagramu so že v veljavi in katere v pripravi?
  • Predstavitev najmočnejših ciljnih skupin in segmentov tipičnih uporabnikov.
  • Predstavitev osnov za delo in oglaševanje na Facebooku in Instagramu.
  • Odprtje in postavitev “business” računa.
  • Pregled vseh možnih oblik oglaševanja.
  • Pregled vseh možnih oblik oglasov.
  • Posebnosti pri oglasih (mobile, omejitve s tekstom, videi, linki itd.).
  • Prikaz visoko učinkovitih oglasov.
  • Predstavitev ključnih sestavin učinkovitega oglasa.
  • Prikaz postavitve oglaševalske kampanje in specifičnega oglasa (praktičen prikaz, korak za korakom).
  • Spremljanje oglaševanja in interakcij na oglas ter merjenje rezultatom (vključno s predstavitvijo vzpostavitve konverzijskih pikslov).

2. del: Delavnica – izdelava Facebook in Instagram oglasa

  • Natančno definiranje ciljev in predmeta oglaševanja (produkta).
  • Izbira načina oglaševanja.
  • Določitev vseh elementov oglasa: tekst, slika, ciljna skupina, cenovna politika, itd.

Tekom delavnice bosta predavatelja udeležence vodila skozi postopek kreiranja oglasov in jim bila na voljo za vsa njihova vprašanja.

Prijava na izobraževanje

Cilj izobraževanja

Učinkovito oglaševanje in prodaja na Facebooku in Instagramu

  • Želite bolj učinkovito izkoristiti potencial Facebooka in Instagrama?
  • Želite pridobiti nove stranke in povečati promet na vaši spletni strani?
  • Kakšne možnosti ponuja oglaševanje na Instagramu in kako se ga lotiti?

​Izkoristite priložnost in se udeležite praktične delavnice o učinkovitem oglaševanju na Facebooku in Instagramu.

Cilji delavnice

Iz delavnice boste odšli z naslednjim osvojenim znanjem:

  • kako začeti z oglaševanjem na Facebooku in Instagramu,
  • katere novosti v oglaševanju so že v veljavi in katere v pripravi?
  • kako strukturirati oglaševanje glede na vaše potrebe,
  • kako pripraviti oglaševalsko akcijo,
  • kako izbrati učinkovite vizualne podobe in
  • kako napisati dober prodajni oglas.

Za koga je delavnica primerna?

Za vse, ki ste že poskusili s Facebook oglaševanjem, vendar ste uvideli, da je postavitev dobre kampanje težja naloga kot ste pričakovali.

Za koga delavnica ni primerna?

Delavnica ni primerna za popolne začetnike oz. tiste, ki niste še nikoli poskusili kreirati oglasa na Facebooku ali Instagramu.

Kratek povzetek programa

Skozi praktično delavnico vas bomo vodili od načrtovanja oglaševanja na Facebooku in Instagramu, postavitve osnov, vzpostavitve ključnih elementov, do določanja specifičnih lastnosti oglaševalske kampanje, oglasa, sledenja in merjenja učinkovitosti. Za večjo vpletenost udeležencev, bo delavnica potekala z uporabo računalnikov.

Zaradi načina dela omejeno število udeležencev

Zaradi interaktivnosti je na delavnici na voljo le 15 mest. Prosimo, da na delavnico pridete z notesniki, za vse ostalo bomo poskrbeli mi.

Predavatelja se boste pred delavnico seznanila z vašim primerom

Da se bosta predavatelja lahko še pred delavnico seznanila s primeri udeležencev, vam bomo pred izobraževanjem poslali krajši vprašalnik. Prav tako bosta predavatelja pred delavnico preučila vaše aktivnosti na obeh omrežjih.

Prijava na izobraževanje

Komu je namenjeno izobraževanje

Izobraževanje je namenjeno:

  • skrbnikom družbenih omrežij,
  • odločevalcem v marketingu in prodaji,
  • vsem, ki imajo v podjetju stik z medijskim zakupom,
  • vsem, ki so že poskusili z oglaševanjem na Facebooku in Instagramu, vendar pri tem niso bili najbolj uspešni

Praktična delavnica vas bo naučila načrtovanja oglaševanja na Facebooku in Instagramu, postavitve osnov, vzpostavitve ključnih elementov, določanja specifičnih lastnosti oglaševalske kampanje, oglasa, sledenja in merjenja učinkovitosti.

Prijava na izobraževanje

Prijava in popusti

15 % popust do 19. marca

Kotizacija znaša 227 EUR (DDV ni vključen).
V kolikor se prijavite do 19. marca vam pripada 15 % popust za zgodnjo prijavo. Kotizacija s popustom znaša 192,95 EUR (DDV ni vključen).
Ob prijavi več udeležencev hkrati, vam pripada še dodaten 5 % popust. Popusti se seštevajo.

Prijava vključuje:

  • izvedbo delavnice z gradivi za prenos znanja v podjetju,
  • potrdilo o udeležbi,
  • odgovore na vaša konkretna vprašanja,
  • pijačo, prigrizek med odmori in parkiranje v garažni hiši GZS.

Izobraževanje bo potekalo:

Kdaj: v četrtek, 26. marca 2020, od 9.00 do 13.30
Kje: GZS, Dimičeva 13, 1000 Ljubljana.

Za udeležence so zagotovljena brezplačna parkirišča.

Prijava na izobraževanje
Obvestite me o novem terminu

Izvedba izobraževanja v vašem podjetju

Izobraževanje lahko izvedemo interno tudi v vašem podjetju.

Program se na podlagi predhodne analize v celoti prilagodi vašim zaposlenim in začrtanim ciljem izobraževanja.

Za podrobnejše informacije in ponudbo nam pišite na info@openit.si ali pokličite na 01 589 81 89.

Prijava na izobraževanje

Izjave udeležencev

Predavatelj

Nejc Slovnik

Nejc je partner in soustanovitelj digitalne marketinške agencije POINT OUT. Osredotoča se predvsem na snovanje strateških kreativnih konceptov ter napredku podjetij na področju digitalnega marketinga.

PODROBNO

Predavatelj

Zoran Bosančić

Zoran je lastnik in soustanovitelj digitalne marketinške agencije POINT OUT, predavatelj in strokovnjak s področja digitalnega marketinga.

PODROBNO
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