Poslovna izobraževanja

Napredna spletna analitika

Podrobnejši program delavnice

Program delavnice

  • Opredelitev vaših kupcev skozi podatke.
  • Uporaba Google Analytics za sprejemanje poslovnih odločitev.
  • Določitev ciljev in ključnih kazalcev uspeha spletne strani.
  • Osnove segmentacije.
  • Izboljšanje uporabniške izkušnje s pomočjo raziskovalca uporabnikov.
  • Tehnična optimizacija spletne strani za naprave in iskalnike s pomočjo Google Analytics podatkov.
  • Priprava nadzorne plošče za poročanje glavnik kazalcev uspeha (KPI).
  • Kako nam lahko koristi obveščanje na podlagi strojnega učenja.
  • Kako meriti in optimizirati Facebook oglaševanje?
  • Kako meriti in optimizirati email marketing kanal?
  • Kako meriti in optimizirati Google AdWords in druge vrste oglaševanja?
  • Vzpostavitev Google remarketing orodja za prikazovanje oglasov in izboljševanje konverzij.
  • Obogatitev Google Analytics podatkov s povezovanjem drugih Google orodij
  • Povečevanje prometa na vaši spletni strani.
  • Real Time poročila.
  • »Intelligence Reporting«.
Prijava na izobraževanje

Cilj izobraževanja

Kakšen je vaš ROI na spletno oglaševanje?

  • Želite optimizirati vaše spletne kampanje?
  • Želite vedeti kateri prodajni kanal (email, Facebook, Google…) je za vaše podjetje najbolj učinkovit?
  • Želite vedeti ali vaša spletna agencija učinkovito vodi vaše oglasne kampanje?
  • Imate občutek, da veliko vlagate v spletno oglaševanje, a se to ne pozna na prodaji, kot bi se moralo?

Spletna analitika vam omogoča, da v celoti merite, spremljate in optimizirate svoje spletne aktivnosti. Na delavnici se boste naučili, kako zgraditi strukturo poročanja za vaše podjetje in se seznanili z vrsto specializiranih orodij, ki so vam na voljo. Orodja vam bodo v pomoč pri merjenju in spremljanju spletnega prometa.

Cilji delavnice

  • Spoznali boste pomen uveljavitve načrtnega spremljanje analitike v vašem podjetju
  • Naučili se boste nastaviti račune, profile in pridobili dovoljenja za sledenje prometa preko vaše spletne strani.
  • Odkrili boste kako uskladiti KPI z vašimi cilji in s pomočjo Google Analytics razviti podroben profil vašega ciljnega občinstva na osnovi lokacije, demografije, tehnologije naprav, interesov itd.
  • Spoznali boste tehnične zmogljivosti in hitrosti prenosov na vaši spletni strani.
  • Spoznali boste kako meriti raven angažiranosti uporabnikov in konverzije na osnovi sledenja aktivnostim, kot so prenosi, video ogledi, nakupi, registracije, itd.
  • Ustvarili boste vam prilagojena, časovno realna in podatkovno »pametna« poročila na osnovi širokih možnosti, ki jih ponuja orodje Google Analytics.

Izključno praktično delo – prinesite notesnike

Delo na delavnici bo potekalo izključno na praktični ravni, z uporabo računalnikov. Udeležence zato vabimo, da prinesejo s seboj notesnike. Vsak od udeležencev bo delal na svojem primeru.

Omejeno število udeležencev

Zaradi načina dela na delavnici, je število udeležencev omejeno na 12.

Prijava na izobraževanje

Komu je namenjeno izobraževanje

Izobraževanje je namenjeno:

  • lastnikom spletnih strani in spletnih trgovin,
  • zaposlenim v prodaji in marketingu,
  • urednikom spletnih strani,
  • vsem tistim, ki želite spletno analitiko izkoristiti za izboljšanje prodajnih/poslovnih rezultatov

V praksi bomo pokazali, kaj spremljati, kako nastaviti cilje, segmentirati ciljne skupine, optimizirati kampanje in analizirati njihove rezultate. Delavnica je namenjena poslovnim uporabnikom, ki želijo spletno analitiko uporabljati za poslovne odločitve.

Prijava na izobraževanje

Prijave in popusti

15 % popust do 15. novembra

Kotizacija znaša 137 EUR (DDV ni vključen).
V kolikor se prijavite do 15. novembra vam pripada 15 % popust za zgodnjo prijavo. Kotizacija s popustom znaša 116,45 EUR (DDV ni vključen).
Ob prijavi več udeležencev hkrati, vam pripada še dodaten 5 % popust. Popusti se seštevajo.

Prijava vključuje:

  • izvedbo delavnice z gradivi za prenos znanja v podjetju,
  • potrdilo o udeležbi,
  • odgovore na vaša konkretna vprašanja,
  • pijačo, prigrizek med odmori in parkiranje v garažni hiši GZS.

Izobraževanje bo potekalo:

Kdaj: v četrtek 22. novembra 2018, od 15.30 do 18.30
Kje: GZS, Dimičeva 13, 1000 Ljubljana.

Za udeležence so zagotovljena brezplačna parkirišča.

Prijava na izobraževanje

Izvedba izobraževanja v vašem podjetju

Izobraževanje lahko izvedemo interno tudi v vašem podjetju.

Program se na podlagi predhodne analize v celoti prilagodi vašim zaposlenim in začrtanim ciljem izobraževanja.

Za podrobnejše informacije in ponudbo nam pišite na info@openit.si ali pokličite na 01 589 81 89.

Prijava na izobraževanje

Izjave udeležencev

Predavatelj

Marko Penko

Priznani strokovnjak s področja spletnega marketinga in eden od dveh Google Certificiranih Trenerjev v Sloveniji.

PODROBNO
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