Poslovna izobraževanja

Delavnica: Google Analytics v poslovni rabi

Podrobnejši program delavnice

1. del: Google Analytics delavnica – uvodni del

  • Osnove spletne analitike.
  • Kako začeti s spletno analitiko?
  • Viri in segmentacija obiskovalcev.
  • Gibanje obiskovalcev po spletni strani.
  • Določitev ciljev in ključnih kazalcev uspeha spletne strani.
  • Trendi prometa na spletni strani.
  • Kako meriti in optimizirati Facebook kampanje?
  • Kako meriti in optimizirati Email marketing kamapanje?
  • Kako meriti in optimizirati Google AdWords in druge vrste oglaševanja?
  • Ključne besede za vašo spletno stran.
  • Merjenje konverzij.
  • Kako uporabiti Google Analytics za sprejemanje poslovnih odločitev.

2. del: Praktični primer uporabe Google Analytics-a

Krajšemu, “teoretičnemu uvodu” bodo sledile študije primerov, kjer bo Marko v praksi pokazal, kaj spremljati, kako nastaviti cilje, segmentirati ciljne skupine, optimizirati kampanje in analizirati njihove rezultate. Delavnica je namenjena poslovnim uporabnikom, ki želijo to orodje uporabljati tudi za poslovne odločitve.

3. del: Vaša vprašanja

V zadnjem delu boste prejeli odgovore na vprašanja, ki jih tekom izobraževanja niste prejeli.

Prijava na izobraževanje

Cilj izobraževanja

Google Analytics – marketinška intuicija na preizkušnji

Največja prednost digitalnega marketinga je v njegovi merljivosti. Tu se nam ni potrebno zanašati na našo marketinško intuicijo, ki nas večkrat prevara kot pa nagradi. Številke pa so nam vedno zveste.
Google Analytics je odlično in brezplačno orodje, ki ga lahko uporablja vsak lastnik spletne strani in trgovine. Zaradi velikega nabora funkcij pa je tudi zelo kompleksno.

Zato smo za vas pripravili praktično izobraževanje s strokovnjakom za analitiko, izjemnim Markom Penkom, ki vam bo pokazal številne prednosti orodja, ki jih najbrž še ne uporabljate in vam bodo v veliko pomoč pri načrtovanju vaših marketinških kampanj.

Cilji izobraževanja – kaj se boste naučili na izobraževanju

Mnogi izmed vas Google Analytics že uporabljate, a v omejeni obliki. Izobraževanje priporočamo vsem, ki želijo:

  • Spoznati, segmentirati in pravilno nagovoriti svojo ciljno skupino.
  • Optimizirati svoje digitalne oglaševalske kampanja (Adwords, Facebook, Instagram itd.).
  • Optimizirati svoje Email marketing kampanje.
  • Prepoznati in spremljati ključne besede.
  • Dosledno določati cilje kampanj in spremljati konverzijo.

Orodje Google Analyitics bo postalo vaše “go to” orodje za sprejemanje poslovnih odločitev, ne samo v digitalnem svetu, temveč tudi širše.

Način dela na Google Analytics delavnici

Krajšemu, “teoretičnemu uvodu” bodo sledile študije primerov, kjer bo Marko v praksi pokazal, kaj spremljati, kako nastaviti cilje, segmentirati ciljne skupine, optimizirati kampanje in analizirati njihove rezultate.

Prijava na izobraževanje

Komu je namenjeno izobraževanje

Izobraževanje je namenjeno:

  • lastnikom spletnih strani in spletnih trgovin,
  • zaposlenim v prodaji in marketingu,
  • urednikom spletnih strani,
  • vsem tistim, ki želite aplikacijo Google Analytics izkoristiti za izboljšanje prodajnih/poslovnih rezultatov.

Google Analytics je odlično, brezplačno orodje, a tudi kompleksno orodje. V praksi bomo pokazali, kaj spremljati, kako nastaviti cilje, segmentirati ciljne skupine, optimizirati kampanje in analizirati njihove rezultate. Google Analytics delavnica je namenjena poslovnim uporabnikom, ki želijo to orodje uporabljati tudi za poslovne odločitve.

Prijava na izobraževanje

Kako, kdaj in kje?

15 % popust do 19. novembra

Kotizacija znaša 137 EUR (DDV ni vključen).
V kolikor se prijavite do 19. novembra vam pripada 15 % popust za zgodnjo prijavo. Kotizacija s popustom znaša 116,45 EUR (DDV ni vključen).
Ob prijavi več udeležencev hkrati, vam pripada še dodaten 5 % popust. Popusti se seštevajo.

Prijava vključuje:

  • izvedbo delavnice z gradivi za prenos znanja v podjetju,
  • potrdilo o udeležbi,
  • odgovore na vaša konkretna vprašanja,
  • pijačo, prigrizek med odmori in parkiranje v garažni hiši GZS.

Izobraževanje bo potekalo:

Kdaj: v četrtek 22. novembra 2018, od 15.30 do 18.30
Kje: GZS, Dimičeva 13, 1000 Ljubljana.

Za udeležence so zagotovljena brezplačna parkirišča.

Prijava na izobraževanje

Izvedba izobraževanja v vašem podjetju

Izobraževanje lahko izvedemo interno tudi v vašem podjetju.

Program se na podlagi predhodne analize v celoti prilagodi vašim zaposlenim in začrtanim ciljem izobraževanja.

Za podrobnejše informacije in ponudbo nam pišite na info@openit.si ali pokličite na 01 589 81 89.

Prijava na izobraževanje

Izjave udeležencev

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