Poslovna izobraževanja

Digitalna transformacija

Na področju digitalne transformacije že 4 leta izvajamo intenzivna izobraževanja v različnih podjetjih in panogah.

Digitalna transformacija je prilagajanje tehnološkemu napredku s katero podjetja ohranjajo/višajo konkurečnost in zadostijo pričakovanjem predvsem digitalnih uporabnikov.  V nasprotju z marsikatero poslovno strategijo, se zdi, da digitalizacija dejansko prodira skozi vse pore organizacijskega delovanja.

Obseg investicije v tehnologijo namreč že v začetku ne dopušča prostora za neuspeh in tako celotno organizacijo aktivira v proces uresničevanja strategije.

S seboj pa prinaša nove priložnosti in izzive.

Vsako izobraževanje se v celoti prilagodi:

  • začrtanim ciljem izobraževanja,
  • ciljni skupini slušateljev,
  • panogi
  • in specifičnemu poslovnemu modelu podjetja/organizacije

Na tej osnovi nato izberemo:

  • programskega vodjo,
  • predavatelje,
  • program izobraževanja,
  • trajanje izobraževanja,
  • izobraževalno metodo in tehnike ter
  • metode merjenja učinkovitosti izobraževanja.

Splošen program izobraževanja

1. Digitalni trendi

Predstavitev trendov na področju digitalizacije družbenega okolja.

  • “Web-first” in “Mobile-first” stranke: izogniti se želijo fizičnemu stiku in telefonskemu klicu.
  • Milenijci in negotovost glede prihodnosti.
  • Vzpon mobile-commerce / social-commerce / proximity marketinga.
  • Podatki so nova valuta prihodnosti.
  • Kupovanje kvalificiranih leadov od tretjih ponudnikov.
  • Povezane naprave (IoT, M2M).
  • Vzpon umetne inteligence in pomen za poslovni svet.
  • Bomo v prihodnosti komunicirali z roboti?
  • Praktične vaje delavniškega tipa.

2. Digitalne tehnologije

Drzne inovacije, kjer hitrost narekujejo start-upi (glej sliko 1). Predstavitev ključnih tehnologij na področju digitalizacije.

  • Tehnološki trendi in primeri najbolj prodornih disruptorjev.
  • Blockchain: tehnologija prihodnosti – disrupcija ali subtilna tehnološka sprememba?
  • Umetna inteligenca (AI) in uporaba v poslovnih odločitvah
  • Analitika in personalizacija komunikacije na ravni posameznika
  • Digitalizacija poslovanja – povezovanje različnih informacijskih sistemov.
  • Poslovne rešitve v oblaku.
  • Večji nabor podatkov kot izhodišče za konkurenčne produkte in natančnejšo oceno tveganj: lokacije, pametne naprave, analiza vzorcev.

3. Digitalni potrošnik in digitalni marketing

Značilnosti vedenja digitalnega potrošnika ter ključni pristopi in orodja digitalnega marketinga.

  • »Click economy« in kako je kupec (še) bolj kralj.
  • Personalizirano oglaševanje in uporabniška izkušnja.
  • Potencial social medijev za ustvarjanje direktne interakcije s strankami.
  • Kako s pomočjo Googla doseči potrošnike po celem svetu.
  • Avtomatizacija trženja.
  • Uporaba chat botov za engagement strank.
  • Generiranje kvalificiranih leadov preko vsebinskega marketinga in marketinga z orodji.
  • Personaliziran email marketing kot orodje za gradnjo dolgoročnih odnosov s strankami.
  • Digitalno video oglaševanje kot nov »Prime Time«.

4. Digitalno poslovanje

Predstavitev novih načinov delovanja podjetij, ki jih vzpodbuja digitalizacija poslovnega okolja ter razpoložljive digitalne tehnologije.

  • Vpliv digitalizacije na sodobno poslovanje.
  • e-commerce / m-commerce / s-commerce / proximity marketing.
  • Učeča se organizacija in priložnosti za zvišanje produktivnosti.
  • Blockchain in pametne pogodbe (“smart contracts”).
  • Priložnost za večjo transparentnost, učinkovitost in hitrost procesov.
  • Preverljivost in nespremenljivost transakcij kot temelj zaupanja.
  • Blockchain kot register premoženja.
  • Možnosti za nove standarde v panogi (deljenje anonimiziranih informacij, podatki v realnem času, preprečevanje prevar).

5. Digitalna transformacija

Predstavitev pomembnih vidikov prilagajanja podjetja in zaposlenih digitalnemu poslovnemu okolju.

  • Od obrtniškega dela do inteligentnih procesov.
  • Ekonomija aplikacij – prehod iz zabavne rabe v poslovno rabo.
  • Vpliv digitalne transformacije na prihodnost podjetja.
  • Vpetost potencialnih kupcev v zgodnje faze načrtovanja izdelkov.
  • Kako vzpostaviti vključujočo organizacijsko kulturo, ki bo omogočala hitro deljenje informacij in odzivnost na spremembe v okolju.

Način prenosa znanja – izobraževalna metoda

Vsebina usposabljanja Digitalna transformacija je v celoti prirejena na vašo organizacijo. Najpogosteje se odločimo za razredni način poučevanja, ki poleg prenosa znanja ustvarja tudi povezanost med udeleženci. Pomanjkljivosti te izobraževalne metode, ki pogosto ustvarja povej mi “mind set” in prelaga celoten prenosa znanja na predavatelja, odpravimo z delavniškim načinom dela pri praktičnih primerih in z različnimi izobraževalnimi, komunikacijskimi in sprostitvenimi tehnikami, ki so podrobneje obrazložene v nadaljevanju.

Uporaba izobraževalnih, komunikacijskih in sprostitvenih tehnik

  • uporaba praktičnih primerov
  • predstavitev z video zapisi
  • ustvarjanje analogij
  • demonstracija
  • označevanja teksta in priprava zapiskov
  • izražanje mnenj
  • humor in
  • vzpostavitev tekmovalnega vzdušja

Na osnovi uporabljenih tehnik dosežemo pozornost, motiviranost za prenos znanja in močno osveščanje o pomenu vpetosti digitalizacije v vašo organizacijo.

Referenčni projekti

  • Gorenje d.d., projekt serije izobraževanj o digitalni transformaciji
  • Studio Moderna, projekt izvedbe usposabljanja Digitalno trženje
  • BTC d.d., projekt serije izobraževanj o Digitalni trendih in digitalizaciji in družbenih medijih
  • SIST, projekt digitalnih tehnologij, s poudarkom na video produkciji
  • Unior Zreče, projekt Digitalna transformacija in internet stvari
  • A1 d.d., projekt izvedbe Digitalni trendi in digitalizacija in izvedba Diplome iz digitalnega marketinga
  • Triglav d.d., projekt Digitalne tehnologije in poslovne priložnosti
  • Dolinšek – S d.o.o., projekt Digitalna transformacija

Želite izvesti projekt digitalne transformacije v vaši organizaciji?

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