Poslovna izobraževanja

Alumni

Za nami je že 28. generacij študentov in 441 udeležencev usposabljanja.
Leta 2016 je začel delovati alumni klub študentov iz digitalnega marketinga.

Alumni klub DMI srečanje

Lepo vabljeni na srečanje vseh naših študentov Diplome iz digitalnega marketinga ter Certified Digital Marketing Expert programa,
saj imamo po res dolgem času ponovno možnost, da se podružimo ter se nekaj novega tudi naučimo.

TERMIN
1.12.2022
ČAS TRAJANJA
17:00 – 20:00
OBLIKA SREČANJA
V živo
UDELEŽBA
Brezplačno

Podrobnejši program srečanja

1. del: Uporabniške izkušnje, ki bi jih morali implementirati na vsako spletno stran – Peter Mesarec

Na spletnih straneh pogosto delamo ene in iste napake, ki našim uporabnikom onemogočijo nakup, ali pa vsaj resno otežijo nakup.
Takšnih napak se je v moji zgodovini nabralo že zelo veliko, zato bom z vami delil najpogostejše napake, da jih vi ne boste rabili ponavljati.
Učite se na mojih napakah, ne na svojih 🙂

Kdo je Peter Mesarec?

 Peter je strokovnjak spletnega marketinga, ki je marketing videl na tri različne načine – skozi oči agencije (Red Orbit), bil je in-house marketingar, sedaj pa vodi lastno podjetje.
S SEO optimizacijo se ukvarja že več kot 20 let, danes pa deluje kot svetovalec podjetjem in agencijam v regiji in v svetu, ter izobražuje njihove marketinške ekipe o pripravi in izvedbi marketinških strategij.

2. del: Predstavitev programa Certified Digital Marketing Expert

Kratka predstavitev licenčnega programa Certified Digital Marketing Expert.

3. del: Totalna panika! – okrogla miza z Mirelo Čanić in gosti

Zadnje čase se nam zdi, da kamorkoli se obrnemo slišimo:

  • “Pripravite se na najhujše”
  • “Prihodnost ecommerca je negotova”
  • “Oglaševanje ne dela več”
  • “Kako preživeti po-pandemično obdobje?”
  • “Kako profitabilno zaključiti 2022?”

Totalna panika!

Ali sploh kdo ve, kaj se dogaja? Kako se pripraviti? Je to posledica pandemije ali gospodarske draginje?

Če je med pandemijo ecommerce postal za marsikoga nadomestni/glavni kanal prodaje, se zdaj dogaja tudi da jih ugašajo… Je to mogoče pomanjkanje strategije?

Kakšni so sploh največji izzivi s katerimi se srečuje ecommerce danes? Kakšne so rešitve? Kako se največji odzivajo na novo obdobje ecommerca?

Iskati presežek kot diferenciaciji od konkurence? Marketplace pred D2C ecommercem? Agresivna cenovna politika in promocije? Ali gradnja močnih brandov in baze zadovoljnih kupcev? Ali gremo back to basics?

Veliko vprašanj in veliko odgovorov na naši okrogli mizi s fantastičnimi sogovorniki iz prakse.

Kdo je Mirela Čanić?

 Mirela se je z naprednejšo uporabo spletnih tehnologij srečala že med študijem, ko se je leta 2007 pridružila podjetju Studio Moderna in sodelovala pri projektih Superstore ter CleCle.
Od leta 2010 je vodila Stilago, v tistem času največjo modno spletno trgovino v Sloveniji. Sodelovala je pri postavitvi procesov in lansiranju prvih držav.
Delovala je tudi kot regionalni manager za spletno prodajo pri podjetjih Sensilab ter Petrol, sedaj pa deluje kot svetovalka podjetjem ter redno nastopa in predava na seminarjih o marketingu na spletu.

4. del: Sproščeno druženje udeležencev in predavateljev

Po koncu okrogle mize sledi še sproščeno druženje vseh udeležencev ter povabljenih gostov, poskrbljeno pa bo tudi za prigrizke in pijačo.

Vašo prisotnost prosimo potrdite najkasneje do petka, 25. 11. 2022.

Prijava na Alumni srečanje

Prijava na Alumni klub DMI srečanje

    Podatki o udeležencu

    Naši uspešni diplomanti

    Tu je nekaj zgodb naših uspešnih diplomantov. Ostala pričevanja si lahko preberete tukaj.

    Aleš Bedene

    Diploma iz digitalnega marketinga

    Uspešno opravljen izpit mi je prinesel poglobljeno znanje o digitalnem marketingu ter novo zaposlitev…dobesedno ?

    Lucija Erjavec

    Diploma iz digitalnega marketinga

    Izpit mi je prinesel poglobljen vpogled v delovanje spletne analitike in spletnega oglaševanja ter me opremil s koristnimi napotki za pripravo učinkovite strategije digitalnega komuniciranja.

    Aljoša Todorovič

    Diploma iz digitalnega marketinga

    Prijavo vsekakor priporočam, ker na usposabljanju pridobiš ključno znanje od vrhunskih strokovnjakov.

    Maja Štefanec

    Diploma iz digitalnega marketinga

    Specialistka za digitalne rešitve, ki svetuje podjetjem kako lansirati produkt/storitev na trg, s pomočjo in skozi različne kombinacije digitalnih kanalov oz. storitev.

    Helena Šinkovec

    Diploma iz digitalnega marketinga

    Uspešno opravljen izpit iz DMI mi je prinesel kar nekaj povabil na razgovore.

    Maria Iglova

    Diploma iz digitalnega marketinga

    Thanks for the skills and diploma I have got a new job. Now I am very grateful to OpenIt for systematic and structured knowledge about digital marketing so that I can plan and implement majority of activities myself.

    Josipa Janeš

    Diploma iz digitalnega marketinga

    Z znanjem, ki sem ga pridobila, bi se definitivno upala prijaviti na razpise za službo, česar pred usposabljanjem ne bi morala trditi.

    Uroš Požgan

    Diploma iz digitalnega marketinga

    Direktor start up podjetja, ki se je uspešno predstavil v projektu Štartaj Slovenija.

    We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners.
    Cookies settings
    Accept
    Privacy & Cookie policy
    Privacy & Cookies policy
    Cookies list
    Cookie nameActive

    Privacy Policy

    What information do we collect?

    We collect information from you when you register on our site or place an order.When ordering or registering on our site, as appropriate, you may be asked to enter your: name, e-mail address or mailing address.

    What do we use your information for?

    Any of the information we collect from you may be used in one of the following ways:To personalize your experience (your information helps us to better respond to your individual needs) To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you) To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs)To process transactions Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested.To administer a contest, promotion, survey or other site featureTo send periodic emails The email address you provide for order processing, will only be used to send you information and updates pertaining to your order.

    How do we protect your information?

    We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information.We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to?keep the information confidential.After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be kept on file for more than 60 days.

    Do we use cookies?

    Yes (Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain informationWe use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits, keep track of advertisements and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.If you prefer, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies via your browser settings. Like most websites, if you turn your cookies off, some of our services may not function properly. However, you can still place orders by contacting customer service.Google AnalyticsWe use Google Analytics on our sites for anonymous reporting of site usage and for advertising on the site. If you would like to opt-out of Google Analytics monitoring your behaviour on our sites please use this link (https://tools.google.com/dlpage/gaoptout/)

    Do we disclose any information to outside parties?

    We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

    Registration

    The minimum information we need to register you is your name, email address and a password. We will ask you more questions for different services, including sales promotions. Unless we say otherwise, you have to answer all the registration questions.We may also ask some other, voluntary questions during registration for certain services (for example, professional networks) so we can gain a clearer understanding of who you are. This also allows us to personalise services for you.To assist us in our marketing, in addition to the data that you provide to us if you register, we may also obtain data from trusted third parties to help us understand what you might be interested in. This ‘profiling’ information is produced from a variety of sources, including publicly available data (such as the electoral roll) or from sources such as surveys and polls where you have given your permission for your data to be shared. You can choose not to have such data shared with the Guardian from these sources by logging into your account and changing the settings in the privacy section.After you have registered, and with your permission, we may send you emails we think may interest you. Newsletters may be personalised based on what you have been reading on theguardian.com. At any time you can decide not to receive these emails and will be able to ‘unsubscribe’.Logging in using social networking credentialsIf you log-in to our sites using a Facebook log-in, you are granting permission to Facebook to share your user details with us. This will include your name, email address, date of birth and location which will then be used to form a Guardian identity. You can also use your picture from Facebook as part of your profile. This will also allow us and Facebook to share your, networks, user ID and any other information you choose to share according to your Facebook account settings. If you remove the Guardian app from your Facebook settings, we will no longer have access to this information.If you log-in to our sites using a Google log-in, you grant permission to Google to share your user details with us. This will include your name, email address, date of birth, sex and location which we will then use to form a Guardian identity. You may use your picture from Google as part of your profile. This also allows us to share your networks, user ID and any other information you choose to share according to your Google account settings. If you remove the Guardian from your Google settings, we will no longer have access to this information.If you log-in to our sites using a twitter log-in, we receive your avatar (the small picture that appears next to your tweets) and twitter username.

    Children’s Online Privacy Protection Act Compliance

    We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.

    Updating your personal information

    We offer a ‘My details’ page (also known as Dashboard), where you can update your personal information at any time, and change your marketing preferences. You can get to this page from most pages on the site – simply click on the ‘My details’ link at the top of the screen when you are signed in.

    Online Privacy Policy Only

    This online privacy policy applies only to information collected through our website and not to information collected offline.

    Your Consent

    By using our site, you consent to our privacy policy.

    Changes to our Privacy Policy

    If we decide to change our privacy policy, we will post those changes on this page.
    Save settings
    Cookies settings