Poslovna izobraževanja

15% popust

za prijave

do 19. maja 2026

Prijava na webinar

Webinar: Uspešno urejanje FB in Instagram profila z AI

Razlogi za prijavo na webinar

Doseg na Facebooku in Instagramu ni več odvisen le od števila sledilcev, temveč od kakovosti vsebine, signalov algoritma, originalnosti, interakcij, Reelsov, iskalne optimizacije in pametne uporabe umetne inteligence.

Na izobraževanju boste spoznali, kaj vpliva na prikazovanje objav, kako ustvariti vsebine, ki pritegnejo prave uporabnike, in kako vam pri tem pomagajo AI orodja. Poseben poudarek bo na praktični uporabi umetne inteligence. Od priprave idej, besedil, vizualov in Reels scenarijev do analize objav, uredniškega načrta in optimizacije vsebin.

Dobili boste jasen okvir, kako urediti profil, načrtovati objave, povečati vključenost sledilcev in bolj učinkovito povezati organsko vsebino z oglaševanjem.

PODROČJE
Digitalni marketing
TERMIN
21.5.2026
ČAS TRAJANJA
10:00 – 12:00
OBLIKA PREDAVANJA
Webinar

Podrobnejši program delavnice

Kako danes delujeta Facebook in Instagram

  • Kako se je spremenil doseg na Facebooku in Instagramu
  • Kaj pomeni, da platformi vse bolj temeljita na AI priporočilih
  • Kateri formati imajo največji vpliv: Reels, Stories, carousel, feed in Explore
  • Zakaj število sledilcev ni več glavno merilo uspeha
  • Kateri signali vplivajo na prikazovanje objav
  • Vloga originalne vsebine, shranjevanja, deljenja, komentarjev in časa ogleda
  • Kaj se zgodi z objavami, ki jih uporabniki preskočijo ali ne dokončajo

Urejanje profila in priprava vsebine, ki pritegne prave uporabnike

  • Kako urediti poslovni profil, opis, uporabniško ime in povezave
  • Kako vključiti SEO principe v Instagram in Facebook objave
  • Kako izbrati teme, ki so povezane s ponudbo, občinstvom in prodajnim ciljem
  • Kako pripraviti objavo, ki ima jasen začetek, vrednost in poziv k dejanju
  • Razlika med vsebino za doseg, vsebino za zaupanje in vsebino za prodajo.
  • Primeri dobrih objav iz različnih panog
  • Najpogostejše napake pri poslovni uporabi Facebooka in Instagrama

Reels, Stories in carousel objave v praksi

  • Kdaj uporabiti Reels, kdaj Stories in kdaj carousel objavo
  • Kako pripraviti kratek video, ki zadrži pozornost
  • Kako uporabiti Stories za stik s sledilci, ankete, vprašanja in odzive
  • Zakaj so carousel objave pomembne za shranjevanje in deljenje
  • Kako oblikovati vsebino, ki odpira pogovor
  • Kako vključiti vsebine uporabnikov, zaposlenih, ambasadorjev in partnerjev
  • Kako uporabiti broadcast channel, skupine in navzkrižno promocijo

Uporaba AI pri pripravi objav

  • Kako s ChatGPT pripraviti ideje za objave
  • Kako pripraviti boljše naslove, uvode, CTA-je in opise objav
  • Kako z AI prilagoditi ton komunikacije različnim ciljnim skupinam
  • Kako pripraviti scenarij za Reels
  • Kako iz ene teme pripraviti več formatov: objavo, story, Reels, carousel in e-mail
  • Kako uporabiti Canvo in druga AI orodja pri vizualih
  • Kako preveriti, ali je objava dovolj jasna, uporabna in povezana s ciljem

Uredniški načrt in organizacija dela

  • Kako določiti vsebinske stebre
  • Kako pripraviti 30 ali 90-dnevni uredniški načrt
  • Kako določiti ritem objavljanja glede na kapacitete ekipe
  • Kako kombinirati izobraževalne, prodajne, odnosne in odzivne vsebine
  • Kako vključiti sezonske teme, dogodke, akcije in novosti
  • Kako si z AI skrajšati pripravo vsebin
  • Pregled orodij za načrtovanje, objavljanje in spremljanje rezultatov

Analitika, optimizacija in povezava z oglasi

  • Katere metrike so pomembne in katere pogosto zavajajo
  • Kako spremljati doseg, oglede, shranjevanja, deljenja, komentarje in klik na povezavo
  • Kako analizirati uspešnost Reelsov in carousel objav
  • Kako s ChatGPT analizirati rezultate in pripraviti predloge izboljšav
  • Kdaj objavo podpreti z oglaševanjem
  • Kako AI vpliva na optimizacijo oglasov v Metinem oglaševalskem sistemu
  • Kako povezati organsko vsebino, oglase in poslovne cilje

Q & A z Zoranom Bosančićem

  • Odgovori na konkretna vprašanja udeležencev
  • Zakaj objave nimajo dosega
  • Zakaj Reelsi ne dosegajo ogledov
  • Kako pogosto objavljati
  • Koliko časa nameniti pripravi vsebin
  • Kdaj vključiti oglaševanje
  • Kako uporabiti AI brez generičnih objav
Prijava na webinar

Cilj izobraževanja

Cilj izobraževanja je, da razumete sodobno delovanje Facebooka in Instagrama ter znajo pripraviti bolj učinkovito vsebinsko strategijo za poslovne profile.

Udeleženci boste znali:

  • urediti Facebook in Instagram profil za poslovno rabo,
  • razumeti, kateri dejavniki vplivajo na doseg objav,
  • izbrati primerne formate za različne cilje,
  • pripraviti vsebine, ki spodbujajo odziv, shranjevanje in deljenje,
  • uporabiti AI pri pripravi idej, besedil, vizualov in Reels scenarijev,
  • pripraviti uredniški načrt objav,
  • spremljati prave metrike,
  • izboljševati vsebine na podlagi analitike,
  • povezati organsko objavljanje z oglaševanjem.
Prijava na webinar

Komu je namenjeno izobraževanje

Izobraževanje priporočamo:

  • skrbnikom Facebook in Instagram profilov,
  • sodelavcem v marketingu,
  • podjetnikom in manjšim ekipam,
  • prodajnim in komunikacijskim ekipam,
  • vsem, ki želijo izboljšati doseg in odzivnost objav,
  • vsem, ki želijo AI uporabiti pri vsakodnevnem delu z družbenimi omrežji.

Izobraževanje je primerno za vse, ki že uporabljate Facebook ali Instagram, vendar želite bolj strukturiran pristop, več praktičnih idej in boljši izkoristek časa.

Prijava na webinar

Cena izobraževanja s popusti

15 % popust do 19. maja

Redna cena webinarja znaša 197 EUR (DDV ni vključen).
V kolikor se prijavite do vključno 19. maja, vam pripada 15 % popust za zgodnjo prijavo.
Kotizacija s popustom tako znaša 167,45 EUR (DDV ni vključen).

Če se webinarja ne boste mogli udeležiti, vam bo na voljo posnetek predavanja.

Prijava vključuje:

  • izvedbo webinarja,
  • posnetek webinarja ter gradivo za prenos znanja v podjetju (prejmete po koncu webinarja),
  • odgovore na vaša konkretna vprašanja.

Izobraževanje bo potekalo:

Kdaj: v četrtek, 21. maja 2026, od 10.00 do 12.00.
Kje: preko platforme Zoom (ob prijavi in plačilu boste prejeli povezavo do webinarja).

Prijava na webinar
Prijava na webinar

Izjave udeležencev

Predavatelj

Zoran Bosančić

Zoran je lastnik in soustanovitelj digitalne marketinške agencije POINT OUT, predavatelj in strokovnjak s področja digitalnega marketinga.

PODROBNO

Prijava na webinar – Uspešno urejanje Facebook in Instagram profila z AI

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