Poslovna izobraževanja

15% popust

za prijave

do 12. novembra 2025

Prijava na webinar

Webinar: TikTok - od vodenja profila do oglaševanja

Razlogi za prijavo na webinar

TikTok prinaša doseg, ki ga drugi kanali ne pokrijejo. Na izobraževanju se boste naučili, kako deluje algoritem in kako pritegniti pozornost v prvih petih sekundah ter postaviti oglase, ki prodajajo. Od ciljev in targetiranja do testnega plana in rotacije kreativ. Vzpostavite merjenje in poročanje; Pixel, Events API, katalog in metrike zadržanja za hitre odločitve.

PODROČJE
Digitalni marketing
TERMIN
13.11.2025
ČAS TRAJANJA
10:00 – 12:30
OBLIKA PREDAVANJA
Webinar

Podrobnejši program delavnice

Ekosistem in taktika profila

  • Kje TikTok zmaga v primerjavi z drugimi kanali.
  • Algoritem in signali. Prvih 3 do 5 sekund.
  • KPI, ogledi, zadržanje, ponovne oglede, CTR.
  • Ciljne skupine. Gen Z in milenijci. Ton in vizualni jezik.
  • Novosti v vodenju profila. SEO v opisih, odgovori na komentarje z videom, serije kot format.

Vsebinski sistem in produkcija

  • Tematski stebri in serije. Koledar objav.
  • Demo, odziv, testimonial, primerjava, duet.
  • UGC pristop in pravice uporabe.
  • Montaža v aplikaciji, mobilni urejevalniki, AI pripomočki za skripte, napise in rezanje.
  • Kontrolni seznam videa. Hook, tempo, napisi na zaslonu, CTA.

Oglasi in trgovina

  • Kampanja, ad set, oglas.
  • Promet, konverzije, product sales.
  • Targetiranje, proračun, dražba.
  • Kreativa za oglase. Vzorci, testni plan in rotacija.
  • Pixel, Events API, katalog.
  • Video oglasi, Search Ads, Shopping Ads, product feed.
  • Primeri lijaka. TOF, MOF, BOF.

Optimizacija, skladnost in načrt 30 dni

  • Branje poročil. Hook rate, 3-sekundno zadržanje, CVR, CPA.
  • Rotacija kreativ, frekvenca, negativni signali.
  • Remarketing občinstva. Ogledi videa, obiskovalci, dodaj v košarico, kupci.
  • Skladnost v EU. Označevanje oglasov in preglednost.
  • Načrt za 30 dni. 12 videov, 2 seriji, 1 kampanja z dvema ad setoma, 3 oglasi.

Q&A – čas za vaša vprašanja

  • Odgovori na konkretna vprašanja udeležencev
  • Svetovanje glede kampanj, vsebine, orodij in strategij
Prijava na webinar

Cilj izobraževanja

Cilji izobraževanja

Po zaključku webinarja boste:

  • razumeli boste ekosistem TikToka in taktike vodenja profila
  • spoznali boste algoritem, signale in pomen prvih treh do petih sekund
  • postavili boste vsebinski sistem: tematske stebre, serije in koledar objav
  • obvladali boste oglaševanje; strukturo kampanj, cilje, targetiranje, proračun in dražbe
  • znali boste pripraviti učinkovite kreative ter testni in optimizacijski plan
  • povezali boste TikTok s trgovino; video oglasi, Search Ads, Shopping Ads in product feed
  • vzpostaviti boste merjenje in poročanje; Hook rate, 3-sekundno zadržanje, CVR in CPA
  • razumeti boste skladnost v EU. Od označevanja oglasov do preglednosti
  • znali boste izdelati 30-dnevni operativni načrt za objave in oglase
Prijava na webinar

Komu je namenjeno izobraževanje

  • Vodjem marketinga in prodaje, ki iščejo nove dosege in prodajo na družbenih omrežjih.
  • Strokovnjakom za digitalni marketing, ki želijo nadgraditi znanje oglasov in merjenja.
  • Upravljavcem družbenih omrežij in ustvarjalcem vsebin, ki gradijo serije in UGC.
  • E-commerce ekipam in startupom, ki želijo povezati katalog in prodajo na TikToku.
  • Freelancerjem in manjšim ekipam, ki želijo pospešiti produkcijo z AI pripomočki.
Prijava na webinar

Prijava in popusti

15 % popust do 12. novembra

Redna cena webinarja znaša 197 EUR (DDV ni vključen).
V kolikor se prijavite do vključno 12. novembra vam pripada 15 % popust za zgodnjo prijavo.
Kotizacija s popustom tako znaša 167,45 EUR (DDV ni vključen).

Če se webinarja ne boste mogli udeležiti, vam bo na voljo posnetek predavanja.

Prijava vključuje:

  • izvedbo webinarja,
  • posnetek webinarja ter gradivo za prenos znanja v podjetju (prejmete po koncu webinarja),
  • odgovore na vaša konkretna vprašanja.

Izobraževanje bo potekalo:

Kdaj: v četrtek, 13. novembra 2025, od 10.00 do 12.30.
Kje: preko platforme Zoom (ob prijavi in plačilu boste prejeli povezavo do webinarja).

Prijava na webinar
Prijava na webinar

Izjave udeležencev

Predavatelj

Zoran Bosančić

Zoran je lastnik in soustanovitelj digitalne marketinške agencije POINT OUT, predavatelj in strokovnjak s področja digitalnega marketinga.

PODROBNO

Prijava na webinar – TikTok – od vodenja profila do oglaševanja

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