Poslovna izobraževanja

15% popust

za prijave

do 18. novembra 2025

Prijava na webinar

Webinar: Optimizacija spletnih strani za konverzije

Razlogi za prijavo na webinar

Optimizacija konverzij je priložnost, da brez dodatnega povečanja obiska močno dvignete prodajo. Ste vedeli, da je povprečna stopnja konverzije spletnih strani le okoli 2,35%, četrtina strani pa jih ima konverzijo manj kot 1%.

Na izobraževanju boste spoznali, kako z majhnimi spremembami na spletni strani doseči občutno rast prodaje – brez dodatnih vložkov v oglaševanje. Naučili se boste prepoznati šibke točke uporabniške izkušnje, jih preveriti s testi in jih izboljšati na podlagi podatkov.

PODROČJE
Digitalni marketing
TERMIN
20.11.2025
ČAS TRAJANJA
10:00 – 12:00
OBLIKA PREDAVANJA
Webinar

Podrobnejši program delavnice

Osnovni koncepti konverzij

  • Kaj pomeni optimizacija konverzij (CRO) in zakaj je pomembna za spletno prodajo
  • Kako izračunamo stopnjo konverzije in kaj velja za dober rezultat
  • Osnove A/B testiranja: kako primerjati dve različici spletne strani
  • Uporaba Google Analytics 4 za sledenje vedenju uporabnikov
  • Proces optimizacije: vprašanje → raziskava → test → analiza
  • Najpogostejše napake začetnikov pri optimizaciji

Raziskave in zbiranje podatkov

  • Kako zbirati povratne informacije uporabnikov (ankete, vprašalniki, uporabniški testi)
  • Analiza podatkov: opazovanje lijakov, odpadov, segmentacije uporabnikov v GA4
  • Oblikovanje hipotez na podlagi podatkov in idej iz prakse

Izvedba testov in uporaba rezultatov

  • Kako pravilno implementirati spremembe na strani in meriti njihov vpliv
  • Osnovno razumevanje rezultatov testiranja (razlika, statistična značilnost)
  • Primeri uspešnih optimizacij (npr. Dell, e-trgovine z nadpovprečnimi konverzijami)
  • Predlogi za prve teste, ki jih lahko uvede vsako podjetje brez večjih stroškov

Q&A – čas za vaša vprašanja

  • Odgovori na konkretna vprašanja udeležencev
  • Svetovanje glede kampanj, vsebine, orodij in strategij
Prijava na webinar

Cilj izobraževanja

Cilji izobraževanja

Po zaključku webinarja boste:

  • razumeli temeljne pojme optimizacije konverzije (CRO) ter prepoznali, zakaj je izboljšanje konverzijske stopnje ključno za rast spletnega poslovanja
  • znali analizirati podatke o obnašanju obiskovalcev (osnove Google Analytics 4, spremljanje lijaka, segmentacija uporabnikov) in izluščiti priložnosti za izboljšave
  • oblikovali učinkovite hipoteze in teste – naučili se boste zasnovati A/B testiranja in druge eksperimenta, s katerimi na podlagi podatkov preverite ideje za optimizacij
  • izvedli izboljšave in merili vpliv – osvojili boste postopek implementacije sprememb na spletni strani in nastavitev merjenja, da zanesljivo ugotovite učinek na konverzije
  • se znali izogibati pogostim napakam pri CRO – prepoznali boste najpogostejše začetniške napake (npr. premajhni vzorci, nestrpnost pri testih, pomanjkanje ciljev) in se naučili, kako jih preprečiti
  • takoj začeli optimizirati – dobili boste seznam konkretnih prvih korakov in enostavnih testov, s katerimi lahko že takoj po webinarju pričnete izboljševati konverzije na svoji strani
Prijava na webinar

Komu je namenjeno izobraževanje

  • Lastnikom malih in srednjih podjetij – ki želijo povečati učinkovitost svoje spletne strani in iz obstoječega obiska pridobiti več strank.
  • Digitalnim marketing strokovnjakom in oglaševalcem – ki se osredotočajo na ROI kampanj in želijo izboljšati uporabniško izkušnjo ter končne rezultate na spletu.
  • Spletnih trgovcem (e-commerce managerjem) – ki se soočajo z nizkim deležem kupcev (povprečna stopnja konverzije v e-trgovini je okoli 1,58%) in želijo dvigniti prodajo brez povečevanja proračuna za oglaševanje.
  • Vodjem prodaje in projektov – ki upravljajo spletne projekte in želijo bolje razumeti vedenje obiskovalcev ter izboljšati konverzijsko pot uporabnikov.
  • UX oblikovalcem in spletnim razvijalcem – ki želijo z boljšim dizajnom in funkcionalnostjo pripomoči k večjemu odstotku uporabnikov, ki opravijo želeno dejanje.
Prijava na webinar

Prijava in popusti

15 % popust do 18. novembra

Redna cena webinarja znaša 197 EUR (DDV ni vključen).
V kolikor se prijavite do vključno 18. novembra vam pripada 15 % popust za zgodnjo prijavo.
Kotizacija s popustom tako znaša 167,45 EUR (DDV ni vključen).

Če se webinarja ne boste mogli udeležiti, vam bo na voljo posnetek predavanja.

Prijava vključuje:

  • izvedbo webinarja,
  • posnetek webinarja ter gradivo za prenos znanja v podjetju (prejmete po koncu webinarja),
  • odgovore na vaša konkretna vprašanja.

Izobraževanje bo potekalo:

Kdaj: v četrtek, 20. novembra 2025, od 10.00 do 12.00.
Kje: preko platforme Zoom (ob prijavi in plačilu boste prejeli povezavo do webinarja).

Prijava na webinar
Prijava na webinar

Izjave udeležencev

Predavatelj

Zoran Bosančić

Zoran je lastnik in soustanovitelj digitalne marketinške agencije POINT OUT, predavatelj in strokovnjak s področja digitalnega marketinga.

PODROBNO

Prijava na webinar – Optimizacija spletnih strani za konverzije

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