Poslovna izobraževanja

15% popust

za prijave

do 14. novembra 2025

Prijava na webinar

Webinar: Nujna AI orodja v digitalnem marketingu

Razlogi za prijavo na webinar

Naučite se uporabljati sodobna AI orodja, ki vam bodo omogočila hitrejše ustvarjanje vsebin, boljše rezultate oglaševanja in učinkovito avtomatizacijo marketinških aktivnosti.

PODROČJE
Digitalni marketing
TERMIN
18.11.2025
ČAS TRAJANJA
10:00 – 13:00
OBLIKA PREDAVANJA
Webinar

Podrobnejši program delavnice

1. Uvod v AI: Priložnosti, trendi in pasti

  • Kaj je generativna AI in zakaj je ključna za prihodnost marketinga?
  • Aktualni trendi: personalizirani AI-agenti (Custom GPTs), avtomatizacija vsebin in prediktivna analitika.
  • Etični vidiki in varnost podatkov pri uporabi AI.

2. Ključni koncepti AI za marketinške strokovnjake

  • Razlika med strojnim učenjem (ML) in globokim učenjem (DL) v praksi.
  • Pregled najpogostejših marketinških nalog, ki jih optimizira AI: generiranje vsebin, analiza sentimenta, segmentacija ciljnih skupin.

3. Predstavitev bistvenih AI orodij* za vsakodnevno delo v marketingu

  • ChatGPT: ustvarjanje vsebin, avtomatizacija odgovorov, personalizirani agenti (Custom GPTs).
  • Gemini: integracija AI v Google okolje – Gmail, Docs, Sheets; primerjava z uporabo ChatGPT.
  • Canva & Freepik: AI v grafičnem oblikovanju, hitra izdelava kreativnih vizualov.
  • Photoshop: uporaba generativne AI za profesionalno oblikovanje in urejanje fotografij.
  • ElevenLabs & Captions: avtomatsko generiranje in urejanje zvoka ter priprava video vsebin z naprednimi podnapisi.

*Opomba: nabor orodij redno posodabljamo. Predavatelj si pridržuje pravico do spremembe vsebine in bo glede na aktualne trende po presoji predstavil tudi druga ali nova orodja.

4. Praktična uporaba AI po področjih

  • Vsebinski marketing: hitro ustvarjanje kakovostnih SEO vsebin s pomočjo ChatGPT in Gemini.
  • Družbena omrežja: avtomatizacija objav, analitika in izboljševanje rezultatov z uporabo Captions.
  • Email marketing: segmentacija in personalizacija z AI orodji (primeri uporabe v praksi).
  • Oglaševanje: optimizacija Google in Meta oglaševalskih kampanj, A/B testiranje in avtomatsko generiranje oglasov.

5. Demonstracija praktičnih primerov

  • Priprava marketinške kampanje korak-za-korakom z AI orodji.
  • Kako učinkovito uporabljati “prompt engineering” za najboljše rezultate.
  • Best practices: optimizacija besedil (Grammarly), oblikovanje (Canva, Photoshop AI), video vsebine (Captions).

6. Interaktivna razprava in Q&A

  • Odgovori na konkretna vprašanja udeležencev glede uvajanja AI v njihove marketinške procese.
  • Izmenjava praktičnih izkušenj in konkretni nasveti za takojšnjo implementacijo.
Prijava na webinar

Cilj izobraževanja

Cilji izobraževanja

  • Razumeli boste temeljne koncepte generativne AI in njenega potenciala za digitalni marketing.
  • Osvojili boste praktične veščine uporabe ključnih AI orodij: ChatGPT, Gemini, Canva, Photoshop, ElevenLabs in Captions.
  • Znali boste izbrati in uporabiti učinkovita AI orodja glede na konkretne marketinške potrebe.
  • Prejeli boste jasne usmeritve za integracijo AI v vaše obstoječe marketinške procese za povečanje učinkovitosti in uspešnosti.
Prijava na webinar

Komu je namenjeno izobraževanje

Izobraževanje je namenjeno:

Izobraževanje je namenjeno digitalnim marketingarjem, ki že imajo osnovno znanje in izkušnje v digitalnem marketingu, vendar želijo poglobiti svoje razumevanje in predvsem doseči boljše rezultate z uporabo AI orodij.

Vabimo:

  • vodje marketinga,
  • specialiste za digitalno oglaševanje,
  • vsebinske ustvarjalce,
  • analitike,
  • zaposlene, ki delajo na področju korporativnega marketinga,
  • vse, ki želijo doseči bolje rezultate digitalnih kampanj z uporabo AI orodij.
Prijava na webinar

Cena izobraževanja s popusti

15 % popust do 14. novembra

Redna cena webinarja znaša 197 EUR (DDV ni vključen).
V kolikor se prijavite do vključno 14. novembra, vam pripada 15 % popust za zgodnjo prijavo.
Kotizacija s popustom tako znaša 167,45 EUR (DDV ni vključen).

Če se webinarja ne boste mogli udeležiti, vam bo na voljo posnetek predavanja.

Prijava vključuje:

  • izvedbo webinarja,
  • posnetek webinarja ter gradivo za prenos znanja v podjetju (prejmete po koncu webinarja),
  • odgovore na vaša konkretna vprašanja.

Izobraževanje bo potekalo:

Kdaj: v torek, 18. novembra 2025, od 10.00 do 13.00.
Kje: preko platforme Zoom (ob prijavi in plačilu boste prejeli povezavo do webinarja).

Prijava na webinar
Prijava na webinar

Izjave udeležencev

Predavatelj

Zoran Bosančić

Zoran je lastnik in soustanovitelj digitalne marketinške agencije POINT OUT, predavatelj in strokovnjak s področja digitalnega marketinga.

PODROBNO

Prijava na webinar – Nujna AI orodja v digitalnem marketingu

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