Poslovna izobraževanja

15% popust

za prijave

do 21. aprila 2026

Prijava na webinar

Webinar: Kako prodati več z LinkedInom?

Razlogi za prijavo na webinar

Zakaj kontakt ≠ prodajna priložnost

Večina prodajnih ekip ima danes dovolj kontaktov, vendar premalo dejanskih priložnosti. Problem ni v količini leadov, temveč v tem, kako (in kdaj) z njimi stopimo v stik. Kako prepoznati pravi signal, izbrati ustrezno osebo in začeti pogovor ob pravem času?

Na izobraževanju boste spoznali, kako LinkedIn uporabljamo strateško in prodajno usmerjeno. Pokazali bomo, kako poiskati relevantne kontakte, kako uporabljati napredno iskanje in Sales Navigator, kako pripraviti učinkovitejša sporočila ter kako vzpostaviti proces, ki vodi do več odzivov in več kakovostnih prodajnih pogovorov.

Izobraževanje je praktično zasnovano. Delali boste na svojih primerih, oblikovali filtre za iskanje, pripravili prve nagovore in začrtali svoj osebni LinkedIn prodajni proces.

PODROČJE
Upravljanje s človeškimi viri
TERMIN
23.4.2026
ČAS TRAJANJA
10:00 – 12:00
OBLIKA PREDAVANJA
Webinar

Podrobnejši program delavnice

Spoznali boste, kako LinkedIn uporabljati kot sistem za odkrivanje prodajnih priložnosti, ne le kot kanal za iskanje kontaktov. Poseben poudarek bo na prepoznavanju pravih signalov, učinkoviti uporabi Sales Navigatorja, pripravi kakovostnih prodajnih nagovorov ter vzpostavitvi procesa, ki je ponovljiv in uporaben v praksi.

Zakaj kontakt še ni prodajna priložnost

  • Kako danes prodajne ekipe uporabljajo LinkedIn.
  • Zakaj veliko kontaktov še ne pomeni veliko priložnosti.
  • Razlika med profilom, leadom in prodajno priložnostjo.
  • Kaj pomeni prodajno usmerjen pristop na LinkedInu.
  • Kdaj ima prvi stik več možnosti za odziv.

Prepoznavanje pravih signalov na trgu

  • Kako prepoznati podjetja in kontakte z večjim prodajnim potencialom.
  • Katere spremembe, objave in aktivnosti so dober signal za stik.
  • Kako signal povezati s poslovno potrebo potencialne stranke.
  • Kako ločiti med splošno aktivnostjo in pravim povodom za prodajni pogovor.
  • Kako si pripraviti lasten nabor signalov glede na panogo ali trg.

Napredno iskanje in Sales Navigator

  • Kako poiskati bolj relevantna podjetja in kontakte.
  • Kako postaviti filtre glede na panogo, funkcijo, velikost podjetja in trg.
  • Kako uporabljati Sales Navigator za hitrejše odkrivanje ustreznih sogovornikov.
  • Kako organizirati sezname leadov in podjetij.
    Kako iskanje spremeniti v reden in strukturiran prodajni proces.

Kvalifikacija kontaktov in izbor pravih sogovornikov

  • Kako oceniti, ali je kontakt primeren za nadaljnji stik.
  • Kako prepoznati odločevalce in druge vplivne osebe v podjetju.
  • Kako pred prvim stikom razumeti osnovni poslovni kontekst podjetja.
  • določiti prioritete med kontakti.
  • Kako se izogniti izgubi časa z nerelevantnimi profili.

Oblikovanje prodajnih sporočil glede na fazo in kontekst

  • Kako pripraviti prvi stik, ki ni generičen.
  • Kako prilagoditi sporočilo fazi, kontekstu in profilu leada.
  • Kako oblikovati kratko, jasno in poslovno relevantno sporočilo.
  • Kako pripraviti follow up, ki pogovor smiselno nadaljuje.
  • Kako si pripraviti nabor nagovorov za različne prodajne situacije.

Vsebina kot podpora prodaji

  • Zakaj prodaja na LinkedInu ni vezana le na zasebna sporočila.
  • Kako z objavami in komentarji graditi zaupanje in strokovno kredibilnost.
  • Kako vsebina pomaga pripraviti potencialno stranko na odločitev.
  • Katere vrste vsebin najbolje podpirajo prodajni proces.
  • Kako povezati vsebino s konkretnim prodajnim ciljem.

Vzpostavitev osebnega LinkedIn prodajnega procesa

  • Kako si organizirati tedenski prodajni ritem.
  • Kako povezati iskanje, spremljanje signalov, outreach in follow up.
  • vzpostaviti proces, ki je ponovljiv in uporaben v praksi.
  • Kako LinkedIn vključiti v širši prodajni pristop podjetja.
  • Kako postaviti osnovna pravila za dosledno delo.

Praktično delo med webinarjem

  • Identifikacija konkretnih potencialnih strank.
  • Priprava filtrov za iskanje.
  • Oblikovanje prodajnih nagovorov glede na industrijo ali tip kupca.
  • Priprava osnovnega nabora sporočil za različne situacije.
  • Osnutek osebnega LinkedIn prodajnega procesa.
Prijava na webinar

Cilj izobraževanja

Cilj izobraževanja

Po izobraževanju boste:

  • razumeli, kako na LinkedInu prepoznati prave prodajne priložnosti
    znali uporabljati napredno iskanje in Sales Navigator za bolj ciljno iskanje leadov
  • učinkoviteje kvalificirali kontakte in lažje prepoznali ustrezne sogovornike
    pripravili boljša sporočila za prvi stik in nadaljnjo komunikacijo
  • razumeli, kako z vsebino podpreti prodajni proces
  • postavili svoj osebni LinkedIn prodajni proces, ki ga boste lahko takoj uporabili pri delu
Prijava na webinar

Komu je namenjeno izobraževanje

Izobraževanje priporočamo:

  • prodajnim ekipam v B2B okolju
  • vodjem prodaje in komercialistom
  • osebam, ki skrbijo za pridobivanje novih leadov, odpiranje prodajnih pogovorov in razvoj novih poslovnih priložnosti (SDR, BDR)
  • podjetnikom, svetovalcem in skrbnikom ključnih strank (account managerji)
  • mednarodno usmerjenim podjetjem ter vsem, ki želite sistematično pridobivati nove leade in prodajne priložnosti na tujih trgih, ne glede na industrijo
  • podjetjem, ki želijo LinkedIn uporabljati bolj strukturirano in z boljšim prodajnim učinkom
Prijava na webinar

Cena izobraževanja s popusti

15 % popust do 21. aprila

Redna cena webinarja znaša 197 EUR (DDV ni vključen).
V kolikor se prijavite do vključno 21. aprila vam pripada 15 % popust za zgodnjo prijavo.
Kotizacija s popustom tako znaša 167,45 EUR (DDV ni vključen).

Če se webinarja ne boste mogli udeležiti, vam bo na voljo posnetek predavanja.

Prijava vključuje:

  • izvedbo webinarja,
  • časovno neomejen dostop do posnetka webinarja ter gradivo za prenos znanja v podjetju (prejmete po koncu webinarja),
  • odgovore na vaša konkretna vprašanja,
  • kontakt predavatelja za nadaljnja vprašanja po izobraževanju.

Izobraževanje bo potekalo:

Kdaj: v četrtek, 23. aprila 2026, od 10.00 do 12.00.
Kje: preko platforme Zoom (ob prijavi in plačilu boste prejeli povezavo do webinarja).

Prijava na webinar
Prijava na webinar

Izjave udeležencev

Damjan Blagojević

Predavatelj

Damjan Blagojevič

Damjan je svetovalec za digitalni marketing, B2B marketing, ABM marketing in CX, z močnim prodajnim ozadjem.

PODROBNO

Prijava na webinar – Kako prodati več z LinkedInom?

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