Poslovna izobraževanja

15% popust

za prijave

do 3. aprila 2026

Prijava na webinar

Webinar: Kako do dobrih kadrov z LinkedInom?

Razlogi za prijavo na webinar

Danes dobri kandidati podjetij ne spoznavajo več le prek zaposlitvenih oglasov. Pred prijavo preverijo profile vodilnih, vsebine podjetja, kulturo, način komuniciranja in splošen vtis, ki ga podjetje pušča na LinkedInu.

Kako LinkedIn uporabiti kot strateški kanal za dolgoročno privabljanje kadrov? Kako zgraditi prisotnost podjetja, ki povečuje vidnost, krepi zaupanje in spodbuja zanimanje kandidatov? Poseben poudarek bo tudi na optimizaciji profilov vodstva, pripravi vsebin, iskanju kandidatov, učinkovitem nagovarjanju ter uporabi generativne umetne inteligence pri kadrovanju.

PODROČJE
Upravljanje s človeškimi viri
TERMIN
7.4.2026
ČAS TRAJANJA
10:00 – 12:30
OBLIKA PREDAVANJA
Webinar

Podrobnejši program delavnice

Kako danes kandidati iščejo priložnosti

Na začetku boste spoznali, zakaj klasični zaposlitveni oglasi pogosto ne zadostujejo več. Pogledali bomo, kako kandidati danes raziskujejo podjetja, kako preverjajo njihov ugled in zakaj LinkedIn postaja eden osrednjih kanalov za privabljanje talentov. Obravnavali bomo tudi razliko med aktivnimi in pasivnimi kandidati ter pomen dolgoročne prisotnosti podjetja.

LinkedIn kot talent funnel

LinkedIn bomo obravnavali kot proces, skozi katerega podjetje postopno gradi zanimanje kandidatov. Predstavili bomo faze od vidnosti in prepoznavnosti podjetja do prve interakcije, razgovora in zaposlitve. Udeleženci bodo razumeli, kako LinkedIn vključiti v širšo kadrovsko strategijo podjetja.

Optimizacija LinkedIn profilov vodilnih kadrov

Pomemben del delavnice je optimizacija profilov vodstva in ključnih zaposlenih, saj kandidati pogosto preverijo prav ljudi, ki predstavljajo podjetje. Pogledali bomo, kateri elementi profila krepijo verodostojnost, katere napake zmanjšujejo zaupanje ter kako profil oblikovati tako, da podpira delodajalsko znamko podjetja.

Praktična vaja: analiza profilov udeležencev in konkretni predlogi izboljšav.

Kako ustvariti LinkedIn vsebino, ki privablja kandidate

Obravnavali bomo vrste vsebin, ki na LinkedInu pritegnejo pozornost kandidatov. Med njimi so predstavitev kulture podjetja, zgodbe zaposlenih, strokovne vsebine iz panoge ter pogled iz zakulisja podjetja. Pokazali bomo tudi, kako strukturirati objave za večji doseg, boljši odziv in večjo kredibilnost podjetja.

Iskanje kandidatov na LinkedInu

V tem delu boste spoznali praktične pristope za iskanje kandidatov na LinkedInu. Predstavili bomo napredno iskanje, uporabo Boolean logike ter načine za prepoznavanje ljudi, ki se na oglase ne prijavljajo aktivno, vendar predstavljajo zanimiv potencial za podjetje.

Kako napisati sporočilo, na katerega kandidati odgovorijo

Dober prvi stik pogosto odloča o tem, ali se bo kandidat odzval ali ne. Zato bomo pogledali, kako sestaviti učinkovito sporočilo, kako ga personalizirati in kako predstaviti priložnost na način, ki ne deluje agresivno. Predstavili bomo tudi primere dobrih in slabih praks.

Uporaba generativne umetne inteligence pri kadrovanju

Poseben del delavnice je namenjen uporabi generativne umetne inteligence pri kadrovskih aktivnostih. Pokazali bomo, kako si z njeno pomočjo olajšati pripravo iskalnih nizov, analizo profilov kandidatov, pripravo personaliziranih sporočil in načrtovanje LinkedIn vsebin. Predstavljeni bodo tudi konkretni primeri uporabe v praksi.

Program LinkedIn ambasadorjev

Udeleženci bodo spoznali, zakaj imajo objave zaposlenih pogosto večji doseg kot objave podjetja. Predstavili bomo, kako vzpostaviti ambasadorski program, kako spodbuditi zaposlene k sodelovanju ter kako organsko širiti doseg vsebin podjetja prek zaposlenih.

Vprašanja in diskusija

Zadnji del delavnice je namenjen konkretnim primerom udeležencev, izzivom pri kadrovanju ter razpravi o možnostih prenosa predstavljenih pristopov v prakso podjetja.

Prijava na webinar

Cilj izobraževanja

Cilj izobraževanja

Na delavnici boste dobili praktičen model, kako LinkedIn vključiti v kadrovske aktivnosti podjetja. Spoznali boste, kako podjetje postopno gradi talent funnel, od prve vidnosti do zaposlitve.

Naučili se boste:

  • kako kandidati danes iščejo informacije o podjetjih in zaposlitvenih priložnostih,
  • kako zgraditi LinkedIn prisotnost podjetja, ki privablja aktivne in pasivne kandidate,
  • kako optimizirati profile vodilnih in ključnih zaposlenih, da povečajo verodostojnost podjetja,
  • kako pripravljati vsebine, ki krepijo interes kandidatov,
  • kako poiskati primerne kandidate z naprednim iskanjem in Boolean logiko,
  • kako napisati sporočila, ki odprejo pogovor in ne delujejo vsiljivo,
  • kako pri iskanju, analizi profilov, pripravi vsebin in nagovorov uporabiti generativno umetno inteligenco,
  • kako vzpostaviti program LinkedIn ambasadorjev v podjetju.
Prijava na webinar

Komu je namenjeno izobraževanje

Izobraževanje je namenjeno:

  • direktorjem in članom vodstva,
  • vodjem kadrovskih služb,
  • kadrovikom in strokovnjakom za talent acquisition,
  • vodjem marketinga in komunikacij,
  • vodjem ekip, ki sodelujejo pri zaposlovanju,
  • podjetjem, ki želijo okrepiti svojo prisotnost na LinkedInu in z njo privabljati boljše kandidate,
  • vsem, ki želijo LinkedIn uporabljati bolj strateško pri gradnji delodajalske znamke in iskanju kadrov.
Prijava na webinar

Cena izobraževanja s popusti

15 % popust do 3. aprila

Redna cena webinarja znaša 197 EUR (DDV ni vključen).
V kolikor se prijavite do vključno 3. aprila vam pripada 15 % popust za zgodnjo prijavo.
Kotizacija s popustom tako znaša 167,45 EUR (DDV ni vključen).

Če se webinarja ne boste mogli udeležiti, vam bo na voljo posnetek predavanja.

Prijava vključuje:

  • izvedbo webinarja,
  • časovno neomejen dostop do posnetka webinarja ter gradivo za prenos znanja v podjetju (prejmete po koncu webinarja),
  • odgovore na vaša konkretna vprašanja,
  • kontakt predavatelja za nadaljnja vprašanja po izobraževanju.

Izobraževanje bo potekalo:

Kdaj: v torek, 7. aprila 2026, od 10.00 do 12.30.
Kje: preko platforme Zoom (ob prijavi in plačilu boste prejeli povezavo do webinarja).

Prijava na webinar
Prijava na webinar

Izjave udeležencev

Damjan Blagojević

Predavatelj

Damjan Blagojevič

Damjan je svetovalec za digitalni marketing, B2B marketing, ABM marketing in CX, z močnim prodajnim ozadjem.

PODROBNO

Prijava na webinar – Kako do dobrih kadrov z LinkedInom?

    Podatki o udeležencu

    We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners.
    Cookies settings
    Accept
    Privacy & Cookie policy
    Privacy & Cookies policy
    Cookies list
    Cookie nameActive

    Privacy Policy

    What information do we collect?

    We collect information from you when you register on our site or place an order.When ordering or registering on our site, as appropriate, you may be asked to enter your: name, e-mail address or mailing address.

    What do we use your information for?

    Any of the information we collect from you may be used in one of the following ways:To personalize your experience (your information helps us to better respond to your individual needs) To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you) To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs)To process transactions Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested.To administer a contest, promotion, survey or other site featureTo send periodic emails The email address you provide for order processing, will only be used to send you information and updates pertaining to your order.

    How do we protect your information?

    We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information.We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to?keep the information confidential.After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be kept on file for more than 60 days.

    Do we use cookies?

    Yes (Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain informationWe use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits, keep track of advertisements and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.If you prefer, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies via your browser settings. Like most websites, if you turn your cookies off, some of our services may not function properly. However, you can still place orders by contacting customer service.Google AnalyticsWe use Google Analytics on our sites for anonymous reporting of site usage and for advertising on the site. If you would like to opt-out of Google Analytics monitoring your behaviour on our sites please use this link (https://tools.google.com/dlpage/gaoptout/)

    Do we disclose any information to outside parties?

    We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

    Registration

    The minimum information we need to register you is your name, email address and a password. We will ask you more questions for different services, including sales promotions. Unless we say otherwise, you have to answer all the registration questions.We may also ask some other, voluntary questions during registration for certain services (for example, professional networks) so we can gain a clearer understanding of who you are. This also allows us to personalise services for you.To assist us in our marketing, in addition to the data that you provide to us if you register, we may also obtain data from trusted third parties to help us understand what you might be interested in. This ‘profiling’ information is produced from a variety of sources, including publicly available data (such as the electoral roll) or from sources such as surveys and polls where you have given your permission for your data to be shared. You can choose not to have such data shared with the Guardian from these sources by logging into your account and changing the settings in the privacy section.After you have registered, and with your permission, we may send you emails we think may interest you. Newsletters may be personalised based on what you have been reading on theguardian.com. At any time you can decide not to receive these emails and will be able to ‘unsubscribe’.Logging in using social networking credentialsIf you log-in to our sites using a Facebook log-in, you are granting permission to Facebook to share your user details with us. This will include your name, email address, date of birth and location which will then be used to form a Guardian identity. You can also use your picture from Facebook as part of your profile. This will also allow us and Facebook to share your, networks, user ID and any other information you choose to share according to your Facebook account settings. If you remove the Guardian app from your Facebook settings, we will no longer have access to this information.If you log-in to our sites using a Google log-in, you grant permission to Google to share your user details with us. This will include your name, email address, date of birth, sex and location which we will then use to form a Guardian identity. You may use your picture from Google as part of your profile. This also allows us to share your networks, user ID and any other information you choose to share according to your Google account settings. If you remove the Guardian from your Google settings, we will no longer have access to this information.If you log-in to our sites using a twitter log-in, we receive your avatar (the small picture that appears next to your tweets) and twitter username.

    Children’s Online Privacy Protection Act Compliance

    We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.

    Updating your personal information

    We offer a ‘My details’ page (also known as Dashboard), where you can update your personal information at any time, and change your marketing preferences. You can get to this page from most pages on the site – simply click on the ‘My details’ link at the top of the screen when you are signed in.

    Online Privacy Policy Only

    This online privacy policy applies only to information collected through our website and not to information collected offline.

    Your Consent

    By using our site, you consent to our privacy policy.

    Changes to our Privacy Policy

    If we decide to change our privacy policy, we will post those changes on this page.
    Save settings
    Cookies settings