Poslovna izobraževanja

15% popust

za prijave

do 9. novembra 2021

Prijava na webinar

Webinar: Google Analytics

Razlogi za prijavo na webinar

Na webinarju se boste naučili, kako uporabljati podatke za sprejemanje poslovnih odločitev, saj vam brezplačno orodje Google Analytics omogoča, da v celoti merite, spremljate in optimizirate vaše spletne aktivnosti.

PODROČJE
Digitalni marketing
TERMIN
11.11.2021
ČAS TRAJANJA
10:00 – 12:00
OBLIKA PREDAVANJA
Webinar

Podrobnejši program delavnice

1. Teme, ki jih bomo obravnavali na webinarju:

  • Osnove spletne analitike oz. kako koristiti spletno analitiko za sprejemanje poslovnih odločitev
  • Korak po koraku nastaviti Google Universal Analytics (GA3) ter popolnoma nov Google Analytics 4 (brezplačno orodje) za merjenje spletnega obiska in rezultatov (prodaje, pridobivanje povpraševanj itd.) na spletni strani
  • Opredelitev vaših kupcev skozi podatke – kdo so, od kod prihajajo kupci na vašo stran in kaj počnejo na vaši spletni strani
  • Izboljšanje uporabniške izkušnje s pomočjo raziskovalca uporabnikov in drugih podatkov, ki so na voljo
  • Določitev in spremljanje ključnih kazalcev uspeha spletne strani (KPI’s), na podlagi katerih boste sprejeli poslovne odločitve
  • Razumevanje in optimiziranje prodajnih kanalov in virov obiska (Google, Facebook, e-mail marketing itd.), ki prinašajo obiskovalce in ustvarjajo prodajo na vašem spletnem mestu

2. Čas za vaša vprašanja

Zadnji del webinarja je namenjen vašim specifičnim vprašanjem, tako da boste lahko predavatelju postavljali vprašanja ter dobili odgovore, ki jih tekom izobraževanja niste prejeli.

Prijava na webinar

Cilj izobraževanja

Google Analytics – marketinška intuicija na preizkušnji

Največja prednost digitalnega marketinga je v njegovi merljivosti. Tu se nam ni potrebno zanašati na našo marketinško intuicijo, ki nas večkrat prevara kot pa nagradi. Številke pa so nam vedno zveste.
Google Analytics je odlično in brezplačno orodje, ki ga lahko uporablja vsak lastnik spletne strani in trgovine. Zaradi velikega nabora funkcij pa je tudi zelo kompleksno.

Za vas smo zato pripravili praktični webinar s strokovnjakom za analitiko, izjemnim Markom Penkom, ki vam bo pokazal številne prednosti orodja, ki jih najbrž še ne uporabljate in vam bodo v veliko pomoč pri načrtovanju vaših marketinških kampanj.

Cilji webinarja

Na webinarju boste prejeli naslednja znanja:

  • Spoznali boste pomen uveljavitve načrtnega spremljanja analitike v vašem podjetju
  • Spoznali boste trenutno aktualen Google Universal Analytics (ti. GA3) ter najnovečji Google Analytics 4, ki je prihodnost Google Analytics-a
  • Spoznali boste prednosti in slabosti novega Google Anaytics-a 4 ter zakaj priporočamo uporabo obeh orodij (torej tudi GA3)
  • Naučili se boste nastaviti račune, profile in pridobili dovoljenja za sledenje prometa preko vaše spletne strani
  • Kako ustvariti račun za Google Analytics 4, tudi če že imate Google Universal Analytics (GA3)
  • Odkrili boste kako uskladiti KPI z vašimi cilji in s pomočjo Google Analytics razviti podroben profil vašega ciljnega občinstva na osnovi lokacije, demografije, tehnologije naprav, interesov ipd.
  • Spoznali boste tehnične zmogljivosti in hitrosti prenosov na vaši spletni strani
  • Spoznali boste kako meriti raven angažiranosti uporabnikov in konverzije na osnovi sledenja aktivnosti, kot so prenosi, video ogledi, nakupi, registracije ipd.
  • Spoznali boste kako ustvariti vam prilagojena, časovno realna in podatkovno »pametna« poročila na osnovi širokih možnosti, ki jih ponuja orodje Google Analytics
Prijava na webinar

Komu je namenjeno izobraževanje

Izobraževanje je namenjeno:

  • lastnikom spletnih strani in spletnih trgovin
  • urednikom spletnih strani
  • zaposlenim v prodaji in marketingu
  • vsem tistim, ki želite orodje Google Analytics izkoristiti za izboljšanje prodajnih/poslovnih rezultatov

Google Analytics je odlično, brezplačno, a tudi kompleksno orodje. V praksi bomo pokazali, kaj spremljati, kako nastaviti cilje, segmentirati ciljne skupine, optimizirati kampanje in analizirati njihove rezultate.
Google Analytics webinar je namenjen poslovnim uporabnikom, ki želijo to orodje uporabljati tudi za poslovne odločitve.

Prijava na webinar

Način dela

Kako se boste največ naučili?

Na webinarju bomo obravnavali “live” primer. Svetujemo vam, da webinar samo spremljate in zastavljate vprašanja, saj boste po končanem webinarju prejeli tudi posnetek predavanja.

Predlagamo, da po koncu predavanja webinar pogledate še enkrat s sprotnim spremljanjem primera v vašem Google Analytics računu.

Prijava na webinar

Prijava in popusti

15 % popust do 9. novembra

Redna cena webinarja znaša 115 EUR (DDV ni vključen).
V kolikor se prijavite do vključno 9. novembra vam pripada 15 % popust za zgodnjo prijavo.
Kotizacija s popustom tako znaša 97,75 EUR (DDV ni vključen).

Če se webinarja ne boste mogli udeležiti, vam bo na voljo posnetek predavanja.

Prijava vključuje:

  • izvedbo webinarja,
  • posnetek webinarja ter gradivo za prenos znanja v podjetju (prejmete po koncu webinarja),
  • odgovore na vaša konkretna vprašanja.

Izobraževanje bo potekalo:

Kdaj: v četrtek, 11. novembra 2021, od 10.00 do 12.00.
Kje: preko platforme Zoom (ob prijavi in plačilu boste prejeli povezavo do webinarja).

Prijava na webinar
Prijava na webinar

Izjave udeležencev

Predavatelj

Marko Penko

Priznani strokovnjak s področja spletnega marketinga in eden od dveh Google Certificiranih Trenerjev v Sloveniji.

PODROBNO

Prijava na webinar – Google Analytics

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