Poslovna izobraževanja

15% popust

za prijave

do 9. junija 2026

Prijava na webinar

Webinar: GEO optimizacija

Razlogi za prijavo na webinar

Uporabniki informacij ne iščejo več le prek Googla. Vse pogosteje odgovore dobijo neposredno v orodjih, kot so ChatGPT, Google Gemini, Perplexity, Copilot in drugi AI pomočniki. Ta orodja pogosto ne prikažejo seznama povezav, temveč pripravijo kratek odgovor, priporočilo ali primerjavo ponudnikov.

Zato klasična SEO optimizacija ni več dovolj. Podjetja morajo razumeti, kako AI sistemi izbirajo vire, katere vsebine vključijo v odgovore in zakaj nekatere blagovne znamke omenjajo pogosteje kot druge.

GEO, Generative Engine Optimization, pomeni optimizacijo spletnih vsebin za generativne iskalnike in AI odgovore. Cilj ni le višja pozicija na Googlu, temveč večja vidnost v odgovorih, ki jih uporabniki dobijo prek AI orodij.

Na izobraževanju boste spoznali, kaj se spreminja pri spletnem iskanju, kako se GEO razlikuje od SEO in katere prilagoditve so potrebne na spletni strani, v vsebinah, podatkih in spletni prisotnosti podjetja. Vse bomo razložili s praktičnimi primeri in jasnimi koraki.

PODROČJE
Digitalni marketing
TERMIN
11.6.2026
ČAS TRAJANJA
10:00 – 13:00
OBLIKA PREDAVANJA
Webinar

Podrobnejši program delavnice

Modul 1: Kaj je GEO in zakaj nadgrajuje SEO

  • Kaj pomeni GEO, Generative Engine Optimization.
  • Kako se spreminja vedenje uporabnikov pri spletnem iskanju.
  • Zakaj AI odgovori vplivajo na obiskanost spletnih strani.
  • Kakšna je razlika med klasičnim Googlovim rezultatom in odgovorom v AI orodju.
  • Zakaj podjetje izgubi vidnost, če ga AI orodja ne prepoznajo kot relevanten vir.
  • Kje SEO še vedno ostaja pomemben in kje ga GEO nadgradi.

Modul 2: Kako AI orodja izbirajo vire in pripravljajo odgovore

  • Kako ChatGPT, Gemini, Perplexity in druga orodja uporabljajo spletne vire.
  • Kaj pomeni, da AI ne išče nujno enako kot Google.
  • Kateri tipi vsebin se pogosteje pojavijo v AI odgovorih.
  • Zakaj so pomembni jasni podatki, strukturirane informacije in strokovna avtoriteta.
  • Kako AI prepozna podjetje, storitev, avtorja, lokacijo in področje dela.
  • Zakaj so primerjave, vodniki, pogosta vprašanja in razlage pomembni formati vsebin.

Modul 3: Praktične taktike za GEO optimizacijo spletne strani

  • Kako prilagoditi obstoječe spletne vsebine za AI iskalnike.
  • Kako pisati vsebine, ki jasno odgovarjajo na konkretna vprašanja uporabnikov.
  • Kako urediti naslove, mednaslove, opise storitev in predstavitve izdelkov.
  • Kako vključiti vire, citate, avtorje, datume in strokovne reference.
  • Kako povečati razumljivost strani za uporabnike in AI sisteme.
  • Kako urediti pogosta vprašanja, slovarje, primerjave in razlagalne vsebine.
  • Kako povezati SEO vsebine z GEO pristopom.

Modul 4: Tehnične prilagoditve za večjo AI vidnost

  • Kaj so strukturirani podatki in zakaj pomagajo AI sistemom razumeti spletno stran.
  • Kako uporabiti schema oznake za podjetje, izdelke, storitve, članke, dogodke in pogosta vprašanja.
  • Zakaj so pomembni urejena arhitektura strani, notranje povezave in jasna navigacija.
  • Kako vplivajo hitrost strani, dostopnost vsebin in indeksacija.
  • Kako urediti podatke o podjetju na spletni strani in zunanjih virih.
  • Kako preveriti, ali AI orodja razumejo, kaj ponujate in komu je ponudba namenjena.

Modul 5: Zunajspletna AI optimizacija in avtoriteta blagovne znamke

  • Zakaj AI ne ocenjuje le vaše spletne strani.
  • Kako omembe podjetja na drugih spletnih mestih vplivajo na prepoznavnost v AI odgovorih.
  • Pomen medijskih objav, strokovnih člankov, katalogov, profilov, partnerstev in javnih referenc.
  • Kako graditi digitalno avtoriteto podjetja in strokovnjakov.
  • Kako uskladiti podatke o podjetju na različnih platformah.
  • Kako LinkedIn, strokovni portali, poslovni imeniki in objave vplivajo na prepoznavnost blagovne znamke.

Modul 6: GEO v praksi

  • Analiza primerov spletnih strani.
  • Kako preveriti, ali se vaše podjetje pojavlja v AI odgovorih.
  • Kako postaviti prava vprašanja AI orodjem in oceniti odgovore.
  • Kako prepoznati vrzeli v vsebini.
  • Kako pripraviti načrt izboljšav za spletno stran.
  • Kako meriti napredek pri AI vidnosti.
  • Katera orodja uporabiti za spremljanje prisotnosti v generiranih odgovorih.

Modul 7: Kaj prihaja v naslednjem valu spletnega iskanja

  • Kako se spreminja vloga Googla, SEO strokovnjakov in vsebinskega marketinga.
  • Kako bodo AI agenti vplivali na nakupne poti.
  • Zakaj bodo jasni podatki o podjetju, ponudbi in strokovnosti še pomembnejši.
  • Katere vsebine podjetja potrebujejo za boljšo vidnost v AI okoljih.
  • Kako se pravočasno pripraviti na spremembe, ki bodo vplivale na prodajo, marketing in pridobivanje povpraševanj.

Modul 8: Vprašanja in odgovori

  • Odgovori na konkretna vprašanja udeležencev.
  • Komentarji primerov iz prakse.
  • Usmeritve za prve korake po webinarju.
Prijava na webinar

Cilj izobraževanja

Po izobraževanju boste:?

  • razumeli, kaj je GEO optimizacija in zakaj postaja pomemben del digitalnega marketinga,
  • poznali razliko med SEO in GEO ter vedeli, zakaj podjetja potrebujejo oba pristopa,
  • razumeli, kako AI iskalniki in AI pomočniki izbirajo vire za svoje odgovore,
  • znali oceniti, ali je vaša spletna stran pripravljena na AI iskanje,
  • znali prilagoditi besedila, opise storitev, članke, pogosta vprašanja in druge vsebine za večjo vidnost v AI odgovorih,
  • poznali pomen strukturiranih podatkov, jasne spletne arhitekture in urejenih informacij o podjetju,
  • razumeli, kako zunanje omembe, reference in strokovna avtoriteta vplivajo na prepoznavnost blagovne znamke,
  • znali preveriti trenutno AI vidnost podjetja v orodjih, kot so ChatGPT, Gemini in Perplexity,
  • prejeli praktične smernice za izboljšanje spletne strani in vsebin,
  • pripravili prvi seznam ukrepov, ki jih uvedete v podjetju po webinarju.
Prijava na webinar

Komu je namenjeno izobraževanje

Izobraževanje priporočamo:

  • vodjem marketinga,
  • SEO strokovnjakom,
  • urednikom spletnih strani,
  • lastnikom podjetij,
  • spletnim trgovcem,
  • B2B podjetjem,
  • podjetjem, ki pridobivajo povpraševanja prek spleta,
  • ustvarjalcem vsebin,
  • copywriterjem,
  • svetovalcem za digitalni marketing,
  • vodjem prodaje,
  • vsem, ki želijo razumeti, kako AI spreminja spletno iskanje in nakupne odločitve.

Izobraževanje je primerno tudi za udeležence, ki nimajo tehničnega znanja. Vsebina bo predstavljena na preprost način, s primeri in jasnimi koraki.

Prijava na webinar

Cena izobraževanja s popusti

15 % popust do 9. junija

Redna cena webinarja znaša 220 EUR (DDV ni vključen).
Če se prijavite do vključno 9. junija, vam pripada 15 % popust za zgodnjo prijavo.
Kotizacija s popustom tako znaša 187 EUR (DDV ni vključen).

Če se webinarja ne boste mogli udeležiti, vam bo na voljo posnetek predavanja.

Prijava vključuje:

  • izvedbo webinarja,
  • posnetek webinarja ter gradivo za prenos znanja v podjetju (prejmete po koncu webinarja),
  • odgovore na vaša konkretna vprašanja.

Izobraževanje bo potekalo:

Kdaj: v četrtek, 11. junij 2026, od 10.00 do 13.00.
Kje: preko platforme Zoom (ob prijavi in plačilu boste prejeli povezavo do webinarja).

Prijava na webinar
Prijava na webinar

Izjave udeležencev

luka_lavrisa

Predavatelj

Luka Lavriša

Strokovnjak za SEO in GEO z več kot 15 leti izkušenj, ki podjetjem pomaga izboljšati spletno vidnost v Googlu, AI iskalnikih in orodjih, kot so ChatGPT, Gemini in Perplexity.

PODROBNO

Prijava na webinar GEO optimizacija

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