Poslovna izobraževanja

15% popust

za prijave

do 29. septembra 2026

Prijava na webinar

Webinar: Kako postati viden v dobi AI iskalnikov - GEO optimizacija

GEO optimizacija za ChatGPT, Google, Gemini, Copilot in druge AI odgovore

Uporabniki odgovorov ne iščejo več le v Googlu, vse pogosteje jih dobijo neposredno v ChatGPT, Gemini, Copilot in drugih AI orodjih.

GEO pomaga, da sistemi pravilno razumejo, kdo ste, kaj ponujate in komu je vaša ponudba namenjena. Pri tem ne gre za posebne trike, temveč za jasno vsebino, dobro SEO osnovo, dostopnost strani ter verodostojne podatke in vire. Danes je tudi precej lažje preverjati, ali se vaše podjetje v AI odgovorih pojavlja in katere vsebine sistemi uporabljajo kot vir. Na izobraževanju boste izvedeli, kaj pri GEO danes šteje in kako svojo spletno stran pripraviti na iskanje prek AI.

PODROČJE
Digitalni marketing
TERMIN
1.10.2026
ČAS TRAJANJA
10:00 – 13:00
OBLIKA PREDAVANJA
Webinar

Podrobnejši program delavnice

Kaj je GEO in kaj se je spremenilo od klasičnega SEO

  • Kaj pomeni GEO, Generative Engine Optimization
  • Kako se spreminja način spletnega iskanja
  • Kakšna je razlika med klasičnimi rezultati in generiranimi odgovori
  • Zakaj GEO ne nadomešča SEO
  • Kaj Google danes priporoča za vidnost v generativnem iskanju

Kako AI razume vaše podjetje in spletno stran

  • Kako sistemi pridejo do informacij o podjetjih, izdelkih in storitvah
  • Zakaj mora biti hitro jasno, kaj ponujate, komu in v katerih primerih
  • Kako preveriti, kaj AI danes ve o vašem podjetju
  • Kako odkriti napačne, nepopolne ali nejasne informacije
  • Zakaj splošni stavki, kot je »ponujamo inovativne rešitve«, AI in uporabniku povedo premalo

Kako pripraviti vsebino za AI odgovore

  • Kako izboljšati obstoječe strani, ne da bi brez razloga spreminjali vse, kar že dobro deluje
  • Kako urediti H1, H2 in druge naslove
  • Kako odgovor postaviti dovolj zgodaj v besedilu
  • Kako opisati storitve in izdelke konkretno
  • Kako uporabljati primerjave, vodnike, definicije in pogosta vprašanja
  • Kako vključiti avtorje, reference, podatke, certifikate in strokovne vire

Tehnične prilagoditve za večjo AI vidnost

  • Kako preveriti indeksacijo in dostopnost pomembnih strani
  • Robots.txt, požarni zidovi in omejevanje dostopa botom
  • Kako preveriti dostop Googlebota in relevantnih AI pajkov
  • Kaj strukturirani podatki pomenijo za razumevanje strani
  • Navigacija, notranje povezave, arhitektura in hitrost strani
  • Kdaj je težava tehnična in kdaj vsebinska

Avtorji, reference in prisotnost zunaj vaše spletne strani

  • Kako jasno predstaviti strokovnjake podjetja
  • Kako povezati vsebine z avtorji in njihovimi referencami
  • Zakaj so pomembne javne reference, strokovne objave in omembe podjetja
  • Kako uskladiti podatke o podjetju na različnih spletnih mestih
  • Kako povezati SEO, vsebinski marketing in PR

Od ključnih besed do vprašanj, ki jih uporabniki postavljajo AI

  • Keyword research, topic research in prompt research
  • Kako določiti pomembne teme in konkretna uporabniška vprašanja
  • Kako pripraviti nabor vprašanj, pri katerih želite spremljati prisotnost
  • podjetja
  • Kako ugotoviti, katere teme konkurenca pokriva bolje
  • Kako najti vsebinske vrzeli

Kako meriti AI vidnost

  • Kako preveriti, ali se vaše strani pojavljajo v generativnih rezultatih.
  • Katere strani in vsebine se pojavljajo najpogosteje
  • Kako spremljati spremembe skozi čas
  • Kako primerjati svojo prisotnost s konkurenco
  • Kaj merijo specializirana GEO orodja in kako njihove podatke pravilno interpretirati

GEO pregled spletne strani in načrt izboljšav

  • Katere strani najprej preveriti
  • Katere vsebine pustiti pri miru, ker že dobro delujejo
  • Kje so najhitrejše priložnosti za izboljšavo
  • Katere informacije, reference ali odgovori manjkajo
  • Kaj potrebuje marketing in kje je potrebna tehnična pomoč
  • Kako določiti prioritete in spremljati rezultate

Kaj prihaja

  • Kako AI agenti spreminjajo spletno iskanje
  • Kaj se zgodi, ko AI ne išče več le informacij, temveč primerja ponudbe ali izvaja naloge za uporabnika
  • Zakaj bodo jasni podatki, dostopnost in struktura spletnih strani še pomembnejši
  • Kako se pripraviti na nadaljnji razvoj brez lovljenja vsake nove GEO taktike
Prijava na webinar

Cilj izobraževanja

Po izobraževanju boste:

  • razumeli razliko med SEO in GEO,
  • vedeli, kaj pri GEO danes temelji na uradnih priporočilih in kaj je še eksperimentalno,
  • znali oceniti, ali AI pravilno razume vaše podjetje in ponudbo,
  • znali izboljšati opise storitev, izdelkov in druge pomembne vsebine,
  • vedeli, kaj preveriti pri dostopnosti strani za iskalnike in AI sisteme,
  • razumeli pomen avtorjev, strokovnih referenc in zunanje spletne prisotnosti,
  • znali iz ključnih besed in tem pripraviti pomembne prompte za spremljanje,
  • poznali nove možnosti merjenja AI vidnosti v Google Search Console in Bing Webmaster Tools,
  • znali določiti prve ukrepe za izboljšanje svoje prisotnosti v AI odgovorih.
Prijava na webinar

Komu je namenjeno izobraževanje

Izobraževanje priporočamo:

  • vodjem marketinga,
  • SEO strokovnjakom,
  • urednikom spletnih strani,
  • lastnikom podjetij,
  • spletnim trgovcem,
  • B2B podjetjem,
  • podjetjem, ki pridobivajo povpraševanja prek spleta,
  • ustvarjalcem vsebin in copywriterjem,
  • svetovalcem za digitalni marketing,
  • vodjem prodaje.

Tehnično predznanje ni potrebno. Vsebino bomo razložili na praktičnih primerih ter jasno ločili med nalogami marketinga, SEO strokovnjaka in razvijalca.

Prijava na webinar

Cena izobraževanja s popusti

15 % popust do 29. septembra

Redna cena webinarja znaša 220 EUR (DDV ni vključen).
Če se prijavite do vključno 29. septembra, vam pripada 15 % popust za zgodnjo prijavo.
Kotizacija s popustom tako znaša 187 EUR (DDV ni vključen).

Če se webinarja ne boste mogli udeležiti, vam bo na voljo posnetek predavanja.

Prijava vključuje:

  • izvedbo webinarja,
  • posnetek webinarja ter gradivo za prenos znanja v podjetju (prejmete po koncu webinarja),
  • odgovore na vaša konkretna vprašanja.

Izobraževanje bo potekalo:

Kdaj: v četrtek, 1. oktobra 2026, od 10.00 do 13.00.
Kje: preko platforme Zoom (ob prijavi in plačilu boste prejeli povezavo do webinarja).

Prijava na webinar
Prijava na webinar

Izjave udeležencev

luka_lavrisa

Predavatelj

Luka Lavriša

Strokovnjak za SEO in GEO z več kot 15 leti izkušenj, ki podjetjem pomaga izboljšati spletno vidnost v Googlu, AI iskalnikih in orodjih, kot so ChatGPT, Gemini in Perplexity.

PODROBNO

Prijava na webinar GEO optimizacija

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