Poslovna izobraževanja

15% popust

za prijave

do 12. junija 2026

Prijava na webinar

Webinar: ChatGPT v poslovni rabi

Razlogi za prijavo

ChatGPT ni več le orodje za pisanje besedil. Vse bolj se razvija v agentnega pomočnika, ki zna izvesti več povezanih korakov in pripraviti uporaben osnutek za nadaljnje delo.

Primer: določite mu cilj, naj pripravi osnutek tedenskega poročila za vodstvo. ChatGPT pregleda podatke iz preglednice, poišče glavna odstopanja, pripravi kratek povzetek, predlaga tri ukrepe, oblikuje osnutek e-sporočila za ekipo in pripravi seznam naslednjih nalog.

Zato poslovna raba ChatGPT v letu 2026 pomeni več kot pisanje e-pošte, prevode in hitre ideje. Vključuje delo z dokumenti, preglednicami, slikami, spletnimi viri, projekti, opravili, povezanimi aplikacijami in agentnim načinom dela. Poseben poudarek bo na tem, kako iz enkratnih pozivov preiti na bolj urejeno delo z AI: s projekti, opravili, povezanimi aplikacijami in agenti. Pogledali bomo tudi, kje so omejitve, kako preverjati rezultate in kako ChatGPT uporabljati varno v poslovnem okolju.

PODROČJE
Digitalni marketing
TERMIN
16.6.2026
ČAS TRAJANJA
14:00 – 16:00
OBLIKA PREDAVANJA
Webinar

Podrobnejši program delavnice

Na izobraževanju boste spoznali, kako ChatGPT uporabiti pri konkretnem poslovnem delu. Poudarek bo na praktični uporabi v marketingu, prodaji, podpori strankam, pripravi vsebin, analizi podatkov, organizaciji dela in ponavljajočih se nalogah.

Poseben poudarek bo na prehodu iz enkratnih pozivov v bolj urejeno delo z AI: s projekti, opravili, povezanimi aplikacijami in agentnim načinom dela.

ChatGPT v poslovnem okolju leta 2026

  • Kako se je ChatGPT razvil od prve uporabe za pisanje besedil do širšega poslovnega orodja.
  • Zakaj uporaba za prevode, krajša besedila in hitre ideje ni več dovolj.
  • Kje podjetja danes uporabljajo ChatGPT.
  • Kje so največje rezerve pri uporabi v marketingu, prodaji, administraciji, podpori strankam in vodenju.
  • Pregled dopolnilnih AI orodij: Synthesia, Rask.ai, Grain, NotebookLM.

Kaj prinašajo nove zmožnosti ChatGPT

  • Delo z daljšimi navodili in širšim kontekstom.
  • Uporaba dokumentov, preglednic, slik in spletnih virov.
  • Delo s projekti, kjer so navodila, datoteke in kontekst zbrani na enem mestu.
  • Razlika med hitrim odgovorom in poglobljenim načinom dela.
  • Kdaj uporabiti ChatGPT kot pomočnika in kdaj kot del poslovnega procesa.

Agentni način dela v ChatGPT

  • Kaj pomeni, da ChatGPT deluje kot agentni pomočnik.
  • Razlika med običajnim pozivom in nalogo z več povezanimi koraki.
  • Kako ChatGPT pregleda podatke, poišče odstopanja, pripravi povzetek, predlaga ukrepe, oblikuje osnutek e-sporočila in pripravi seznam naslednjih nalog.
  • Kje agentni način dela že prinaša poslovno vrednost.
  • Kje so omejitve in zakaj mora človek preveriti rezultat.
  • Kako pravilno določiti cilj, kontekst, korake in pričakovani rezultat.

Uporaba ChatGPT pri vsakdanjem poslovnem delu

  • Priprava in urejanje poslovnih besedil.
  • Pisanje e-pošte, odgovorov strankam, internih sporočil in prodajnih nagovorov.
  • Prevajanje in jezikovno prilagajanje besedil.
  • Urejanje tona, sloga in strukture sporočil.
  • Uporaba ChatGPT kot osebnega asistenta za informacije, naloge in organizacijo dela.
  • Personalizacija: navodila po meri, spomin, slog pisanja in ton.

Priprava vsebin za marketing in prodajo

  • Trije pristopi k pripravi vsebin: vodena vprašanja, obstoječi članki in kratki briefi.
  • Priprava objav za LinkedIn, Facebook, TikTok in spletne strani.
  • Priprava prodajnih besedil, opisov izobraževanj, nagovorov in kampanj.
  • Preoblikovanje, krajšanje, širjenje in lokalizacija obstoječih besedil.
  • Delo z datotekami, navodili in projektnim spominom pri daljših vsebinskih nalogah.
  • Priprava osnutkov za slike, predstavitve in kratke videe.

Delo s podatki, Excelom in poročili

  • Delo z Excel in CSV datotekami.
  • Iskanje vzorcev, odstopanj in pomembnih podatkov.
  • Priprava formul, preglednic in izračunov.
  • Razlaga rezultatov v jeziku, razumljivem vodstvu.
  • Priprava poročil, tabel in vizualnih osnutkov.
  • Preverjanje napak, virov in omejitev pri delu s podatki.

Opravila, povezane aplikacije in avtomatizacija

  • Uporaba opravil v ChatGPT za opomnike, redne naloge in periodične preglede.
  • Povezovanje ChatGPT z zunanjimi aplikacijami in viri podatkov.
  • Kaj omogočajo povezane aplikacije in konektorji v ChatGPT.
  • Kdaj uporabiti ChatGPT, kdaj Zapier in kdaj Make.com.

Varna poslovna uporaba ChatGPT

  • Kaj ne sodi v pozive, datoteke in avtomatizirane procese.
  • Ravnanje z osebnimi podatki, internimi dokumenti in občutljivimi vsebinami.
  • Razlika med zasebno, timsko in poslovno rabo.
  • Kako postaviti interna pravila za uporabo AI v podjetju.
  • Kdaj mora rezultat preveriti človek.
  • Tveganja pri agentnem delu: napačni podatki, napačni viri, občutljive informacije in preveliko zaupanje v rezultat.

Kako začeti z uvedbo ChatGPT v podjetju

  • Kako izbrati prve procese za uporabo ChatGPT.
  • Katere naloge so primerne za AI podporo.
  • Katere naloge morajo ostati pod človeškim nadzorom.
  • Kako pripraviti interna navodila za zaposlene.
  • Kako iz enkratnih pozivov preiti na projekte, ponavljajoča se opravila in agentno delo.
Prijava na webinar

Cilj izobraževanja

Cilj izobraževanja

Po izobraževanju boste:

  • spoznali zmožnosti ChatGPT za delo z besedili, dokumenti, preglednicami, slikami, spletnimi viri, projekti, opravili, povezanimi aplikacijami in agentnim načinom dela,
  • razumeli razliko med običajnim klepetom, projektnim delom, avtomatizacijo in agentnim pristopom,
  • znali pripraviti jasna navodila za ChatGPT z opredeljenim ciljem, kontekstom, koraki in pričakovanim rezultatom,
  • znali ChatGPT uporabiti pri pripravi vsebin, e-pošte, prodajnih besedil, objav, poročil, analiz in odgovorov strankam,
  • razumeli, kako ChatGPT pomaga pri večkorakovnih nalogah, kot so priprava poročila, analiza podatkov, priprava povzetka in oblikovanje naslednjih korakov,
  • znali presoditi, kdaj je ChatGPT primeren za hitro pomoč in kdaj za zahtevnejšo poslovno nalogo,
  • poznali možnosti uporabe projektov, opravil in povezanih aplikacij,
  • razumeli omejitve agentnega dela in pomen preverjanja rezultatov,
  • znali varneje vključiti ChatGPT v poslovno okolje z jasnimi pravili glede podatkov, dokumentov, odgovornosti in nadzora.
Prijava na webinar

Komu je namenjeno izobraževanje

Izobraževanje priporočamo:

  • vodjem marketinga, prodaje, digitala in produktnim vodjem, ki želijo ChatGPT vključiti v delo ekip,
  • podjetnikom in vodjem manjših podjetij, ki želijo skrajšati čas za rutinska opravila,
  • zaposlenim, ki pogosto pripravljajo besedila, e-pošto, objave, poročila, analize ali predstavitve,
  • vsem, ki želijo ChatGPT uporabljati bolj sistematično in ne le za hitre odgovore,
  • vsem, ki želijo razumeti, kaj pomenijo agenti, projekti, opravila in povezane aplikacije v ChatGPT,
  • kadrovskim, administrativnim in podpornim ekipam, ki želijo hitreje urejati informacije, dokumente in ponavljajoče se naloge,
  • podjetjem, ki želijo AI vključiti v delo, a pri tem ohraniti nadzor nad podatki, kakovostjo in odgovornostjo,
  • vsem, ki želijo iz enkratnih pozivov preiti na bolj urejeno, varno in uporabno poslovno delo z umetno inteligenco.
Prijava na webinar

Cena izobraževanja s popusti

15 % popust do 12. junija

Redna cena webinarja znaša 197 EUR (DDV ni vključen).
V kolikor se prijavite do vključno 12. junija vam pripada 15 % popust za zgodnjo prijavo.
Kotizacija s popustom tako znaša 167,45 EUR (DDV ni vključen).

Če se webinarja ne boste mogli udeležiti, vam bo na voljo posnetek predavanja.

Prijava vključuje:

  • izvedbo webinarja,
  • časovno neomejen dostop do posnetka webinarja ter gradivo za prenos znanja v podjetju (prejmete po koncu webinarja),
  • odgovore na vaša konkretna vprašanja,
  • kontakt predavatelja za nadaljnja vprašanja po izobraževanju.

Izobraževanje bo potekalo:

Kdaj: v torek, 16. junija 2026, od 14.00 do 16.00.
Kje: preko platforme Zoom (ob prijavi in plačilu boste prejeli povezavo do webinarja).

Prijava na webinar
Prijava na webinar

Izjave udeležencev

Predavatelj

Peter Mesarec

Peter je najbolj poslušan predavatelj na področju umetne inteligence (AI). Podjetjem pomaga pri implementaciji AI v procese in izobražuje njihove zaposlene.

PODROBNO

Prijava na webinar ChatGPT v poslovni rabi

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