Poslovna izobraževanja

15% popust

za prijave

do 8. maja 2026

Prijava na webinar

Webinar: ChatGPT v poslovni rabi

Razlogi za prijavo na webinar

Če ChatGPT v podjetju uporabljate le za krajša besedila, hitre odgovore ali prevode, izkoristite le manjši del njegove poslovne vrednosti.

Danes ChatGPT podpira delo z dokumenti, preglednicami, slikami, spletnimi viri, projekti, ponavljajočimi se opravili in povezanimi aplikacijami. Ne deluje več le kot pomoč pri pisanju, temveč kot delovno okolje za hitrejše, bolj urejeno in bolj učinkovito opravljanje vsakodnevnih nalog.

Na izobraževanju boste spoznali, kako te zmožnosti uporabiti v praksi. Pogledali bomo, kako ChatGPT vključiti v pripravo vsebin, komunikacijo, analizo podatkov, raziskovanje, organizacijo dela in avtomatizacijo ponavljajočih se opravil. Poseben poudarek bo na poslovnih primerih, varni uporabi in konkretnih postopkih, ki jih lahko po webinarju takoj prenesete v svoje delo.

PODROČJE
Digitalni marketing
TERMIN
12.5.2026
ČAS TRAJANJA
14:00 – 16:00
OBLIKA PREDAVANJA
Webinar

Podrobnejši program delavnice

Spoznali boste, kako pospešiti delo v marketingu, prodaji, podpori strankam, pripravi vsebin, analizi podatkov in vsakodnevni organizaciji dela. Poseben poudarek bo na projektih, agentnem delu, opravilih in povezovanju z zunanjimi aplikacijami brez zahtevnega tehničnega znanja.

Uvod: umetna inteligenca v poslovnem okolju

  • Uvod in stanje v letu 2026
  • Generativna umetna inteligenca kot del vsakdanjega poslovanja
  • Kje podjetja danes že uporabljajo ChatGPT in kje so še največje rezerve
  • Vloga ChatGPT pri hitrejšem delu, boljši organizaciji in podpori zaposlenim
  • Pregled dopolnilnih AI orodij: Synthesia, Rask.ai, Grain, NotebookLM

Kaj prinašajo najnovejše zmožnosti ChatGPT

  • Boljše razumevanje zahtevnejših navodil in širšega konteksta.
  • Zanesljivejše delo pri dokumentih, raziskovanju, analizi in večstopenjskih nalogah.
  • Učinkovitejša uporaba datotek, spleta, projektov in orodij.
  • Boljše delo s slikami, dokumenti in poslovnimi gradivi.
  • Več možnosti za večkorakovno delo, raziskovanje in uporabo povezanih aplikacij.
  • Razlika med hitrejšim odzivom in poglobljenim načinom dela.

Uporaba ChatGPT v praksi

  • Pisanje, prevajanje in jezikovno urejanje poslovnih besedil.
  • Uporaba ChatGPT kot osebnega asistenta za naloge, informacije in organizacijo dela.
  • Delo z vmesnikom in praksa dobrega promptanja.
  • Personalizacija: navodila po meri, spomin, slog pisanja, ton.
  • Uporaba projektov za daljše naloge, kjer želimo ohraniti kontekst, datoteke in navodila na enem mestu.

Modeli, paketi in funkcionalnosti

  • Primerjava brezplačne in plačljivih različic.
  • Kaj prinašajo posamezni paketi in naprednejši modeli.
  • Kdaj zadostuje hitrejši način dela in kdaj izbrati poglobljeno sklepanje.
  • Delo z datotekami, daljšimi besedili in ponavljajočimi se nalogami.
  • Analiza podatkov, delo s spletnimi viri in uporaba povezanih aplikacij.
  • Kako ohranjati kakovost dela pri daljših in zahtevnejših projektih.

Priprava in urejanje vsebin

  • Trije pristopi k pripravi vsebin: vodena vprašanja, obstoječi članki, kratki briefi.
  • Pisanje poslovnih besedil: e-pošta, zahtevni odgovori strankam, večjezična komunikacija z doslednim tonom blagovne znamke.
  • Priprava vsebine za družbena omrežja: LinkedIn, Facebook, TikTok in prilagoditev dolžine ter sloga objav.
  • Preoblikovanje, povzemanje in lokalizacija obstoječih besedil.
  • Priprava slik in osnutkov za kratke videe z uporabo večmodalnega dela.
  • Urejanje vsebin z uporabo datotek, navodil in projektnega spomina.

Delo s podatki in Excelom

  • Matematični in poslovni izračuni v naravnem jeziku ter pretvorba v Excel formule.
  • Delo v Excelu: predlogi formul, makrov in odpravljanje napak v preglednicah.
  • Analiza podatkov: nalaganje XLS in CSV datotek, odkrivanje vzorcev in priprava povzetkov za vodstvo.
  • Uporaba pri zahtevnejših analizah, scenarijih in interpretaciji rezultatov.
  • Priprava poročil in vizualnih povzetkov za predstavitve in interno poročanje.

Avtomatizacija procesov in naprednejša uporaba

  • Uvod v večkorakovno delo in poslovne primere uporabe.
  • ChatGPT kot aktivni pomočnik pri zahtevnejših opravilih.
  • Opravila v ChatGPT za opomnike, periodične povzetke in ponavljajoče se naloge.
  • Povezovanje z zunanjimi aplikacijami in viri podatkov znotraj ChatGPT.
  • Avtomatizirani delovni tokovi z Zapierjem in Make.com.
  • Primer postavitve preprostega spletnega pomočnika in povezave z bazo znanja.

Varna poslovna raba ChatGPT

  • Kaj sodi in kaj ne sodi v pozive, datoteke in delovne procese.
  • Ravnanje z osebnimi podatki, internimi dokumenti in občutljivimi vsebinami.
  • Razlika med zasebno, timsko in poslovno rabo.
  • Kako postaviti interna pravila za uporabo AI v podjetju.
  • Varnost, etika, skladnost z zakonodajo in nadzor nad uporabo podatkov.

Prihodnost in naslednji koraki z AI

  • Premik od klepeta k projektom, opravilom, orodjem in avtomatizaciji.
  • Vpliv nastavitev, navodil in organizacije znanja na delo ekip.
  • Kako izbrati prve procese za uvedbo ChatGPT v podjetju.
  • Katere naloge prenesti na ChatGPT in katere morajo ostati pod človeškim nadzorom.
Prijava na webinar

Cilj izobraževanja

Cilj izobraževanja

Po izobraževanju boste:

  • poznali zmožnosti ChatGPT za delo z besedilom, slikami, dokumenti, podatki, projekti, opravili in povezanimi aplikacijami ter razumeli, kako se te zmožnosti povezujejo v uporabno poslovno celoto.
  • razumeli razlike med hitrejšim in poglobljenim načinom dela ter znali presoditi, kdaj za nalogo zadostuje hiter odziv in kdaj je smiselna naprednejša obdelava.
  • obvladali praktične pristope za uporabo ChatGPT v marketingu, prodaji, komunikaciji, analizi podatkov, pripravi poročil in podpori strankam.
  • samostojno pripravljali poslovne vsebine, e-pošto, prodajna besedila, objave, predstavitve in analitične osnutke ter pri tem uporabljali boljša navodila, datoteke, projekte in preverjanje kakovosti.
  • razumeli, kako ChatGPT vključiti v ponavljajoče se procese z opravili, povezanimi aplikacijami in avtomatizacijami.
  • znali varneje vključiti ChatGPT v poslovno okolje, z jasnimi pravili glede zasebnosti, ravnanja z dokumenti, notranjega znanja in organizacijskega nadzora.
Prijava na webinar

Komu je namenjeno izobraževanje

Izobraževanje priporočamo:

  • vodjem marketinga, prodaje, digitala in produktnim vodjem, ki želijo izboljšati učinkovitost procesov in uvajati sodobne AI prakse v delo ekip,
  • vsem, ki v podjetju uvajate ali nadgrajujete AI rešitve na strateški ali operativni ravni,
  • podjetnikom in zaposlenim, ki želijo avtomatizirati vsakodnevne naloge, bolje organizirati delo in skrajšati čas za rutinska opravila,
  • vsem, ki pri delu pogosto pišejo, prevajajo, pripravljajo predstavitve, analizirajo podatke ali usklajujejo več informacijskih virov,
  • vsem, ki delajo z več jeziki, več trgi, več dokumenti ali več koraki v enem procesu,
  • vsem, ki želite razumeti, kako se ChatGPT razvija iz orodja za besedilo v širše poslovno delovno okolje z datotekami, projekti, orodji in avtomatizacijo.
Prijava na webinar

Cena izobraževanja s popusti

15 % popust do 8. maja

Redna cena webinarja znaša 197 EUR (DDV ni vključen).
V kolikor se prijavite do vključno 8. maja vam pripada 15 % popust za zgodnjo prijavo.
Kotizacija s popustom tako znaša 167,45 EUR (DDV ni vključen).

Če se webinarja ne boste mogli udeležiti, vam bo na voljo posnetek predavanja.

Prijava vključuje:

  • izvedbo webinarja,
  • časovno neomejen dostop do posnetka webinarja ter gradivo za prenos znanja v podjetju (prejmete po koncu webinarja),
  • odgovore na vaša konkretna vprašanja,
  • kontakt predavatelja za nadaljnja vprašanja po izobraževanju.

Izobraževanje bo potekalo:

Kdaj: v torek, 12. maja 2026, od 14.00 do 16.00.
Kje: preko platforme Zoom (ob prijavi in plačilu boste prejeli povezavo do webinarja).

Prijava na webinar
Prijava na webinar

Izjave udeležencev

Predavatelj

Peter Mesarec

Peter je najbolj poslušan predavatelj na področju umetne inteligence (AI). Podjetjem pomaga pri implementaciji AI v procese in izobražuje njihove zaposlene.

PODROBNO

Prijava na webinar ChatGPT v poslovni rabi

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