Poslovna izobraževanja

15% popust

za prijave

do 8. aprila 2026

Prijava na webinar

Webinar: Chat GPT v poslovni rabi

Razlogi za prijavo na webinar

ChatGPT danes ni več le pomočnik za pisanje. Postaja delovno okolje, ki razume širši kontekst, dela z dokumenti in podatki, uporablja orodja ter pomaga pri zahtevnejših poslovnih nalogah od začetka do konca. Na izobraževanju bomo pogledali, kako te zmožnosti prenesti v konkretno delo ekip, procese in vsakodnevne odločitve.

PODROČJE
Digitalni marketing
TERMIN
9.4.2026
ČAS TRAJANJA
14:00 – 16:00
OBLIKA PREDAVANJA
Webinar

Podrobnejši program delavnice

Spoznali boste, kako pospešiti delo v marketingu, prodaji, podpori strankam, pripravi vsebin, analizi podatkov in vsakodnevni organizaciji dela. Poseben poudarek bo na projektih, agentnem delu, opravilih in povezovanju z zunanjimi aplikacijami brez zahtevnega tehničnega znanja.

Uvod: umetna inteligenca v poslovnem okolju

  • Uvod in stanje v letu 2026.
  • Generativna AI kot standardno poslovno orodje.
  • Vloga ChatGPT kot operativne podpore zaposlenim.
  • Pregled dopolnilnih AI orodij: Synthesia, Rask.ai, Grain, NotebookLM.

Kaj GPT-5.4 prinaša v primerjavi s prejšnjimi modeli

  • Natančnejše razumevanje zahtevnejših navodil in daljšega konteksta.
  • Bolj zanesljivo delo pri dokumentih, preglednicah, raziskovanju in večstopenjskih nalogah.
  • Manj netočnosti in boljša notranja skladnost odgovorov.
  • Samodejni preklop med hitrejšim in poglobljenim načinom dela glede na zahtevnost naloge.
  • Naprednejša uporaba orodij, datotek, spleta in raziskovalnih opravil.
  • Izboljšano delo s slikami, dokumenti in zahtevnejšimi poslovnimi gradivi.
  • Močnejša podpora za agentno delo in avtomatizacijo zahtevnejših opravil.

Uporaba ChatGPT v praksi

  • Pisanje, prevajanje in jezikovno urejanje poslovnih besedil.
  • Uporaba ChatGPT kot osebnega asistenta za naloge, informacije in organizacijo dela.
  • Delo z vmesnikom in praksa dobrega promptanja.
  • Personalizacija: navodila po meri, spomin, slog pisanja, ton.
  • Uporaba projektov za daljše naloge, kjer želimo ohraniti kontekst, datoteke in navodila na enem mestu.

Modeli in funkcionalnosti

  • Primerjava brezplačne in plačljive različice.
  • Kaj prinašajo plačljivi paketi in dostop do GPT-5.4.
  • Instant, Thinking in Pro. Kdaj uporabiti hitrejši način in kdaj globlje sklepanje.
  • Projekti, delo z datotekami, dolgimi besedili in ponavljajočimi nalogami.
  • Analiza podatkov, delo s spletnimi viri in uporaba aplikacij znotraj ChatGPT.
  • Velikost konteksta v praksi in kako ohranjati kakovost dela v daljših projektih.

Priprava in urejanje vsebin

  • Trije pristopi k pripravi vsebin: vodena vprašanja, obstoječi članki, kratki briefi.
  • Pisanje poslovnih besedil: e-pošta, zahtevni odgovori strankam, večjezična komunikacija z doslednim tonom blagovne znamke.
  • Priprava vsebine za družbena omrežja: LinkedIn, Facebook, TikTok in prilagoditev dolžine ter sloga objav.
  • Preoblikovanje, povzemanje in lokalizacija obstoječih besedil.
  • Priprava slik in osnutkov za kratke videe z uporabo večmodalnega dela.
  • Urejanje vsebin z uporabo datotek, navodil in projektnega spomina.

Delo s podatki in Excelom

  • Matematični in poslovni izračuni v naravnem jeziku in pretvorba v Excel formule.
  • Delo v Excelu: predlogi formul, makrov in odpravljanje napak v preglednicah.
  • Analiza podatkov: nalaganje XLS in CSV datotek, odkrivanje vzorcev in priprava povzetkov za vodstvo.
  • Uporaba pri zahtevnejših analizah, scenarijih in interpretaciji rezultatov.
  • Priprava poročil in vizualnih povzetkov za predstavitve in interno poročanje.

Agenti in avtomatizacija procesov

  • Uvod v agentno delo in poslovne primere uporabe.
  • ChatGPT kot aktivni pomočnik pri večkorakih opravilih.
  • Opravila v ChatGPT za opomnike, periodične povzetke in ponavljajoče se naloge.
  • Povezovanje z zunanjimi aplikacijami in viri podatkov znotraj ChatGPT.
  • Avtomatizirani delovni tokovi z Zapier in Make.com.
  • Postavitev preprostega spletnega agenta in povezava z bazo znanja.

Prihodnost in naslednji koraki z AI

  • Premik od klepeta k opravilom, projektom, agentom in orodjem, ki dejansko pomagajo pri delu.
  • Vpliv nastavitev, navodil in organizacije znanja na delo ekip.
  • Zakaj je strategija pomembna: varnost, etika, skladnost z zakonodajo in nadzor nad uporabo podatkov.
  • Kako izbrati prve procese za uvedbo ChatGPT v podjetju.
  • Katere naloge bi v vašem podjetju prenesli na ChatGPT in katere bi morale ostati pod človeškim nadzorom.
Prijava na webinar

Cilj izobraževanja

Cilj izobraževanja

Po izobraževanju boste:

  • poznali sodobne zmožnosti ChatGPT za delo z besedilom, slikami, dokumenti, podatki, projekti, opravili in aplikacijami ter razumeli, kako se te zmožnosti povezujejo v uporabno poslovno celoto.

  • razumeli razlike med hitrejšim in poglobljenim načinom dela ter presodili, kdaj za nalogo zadostuje hiter odziv in kdaj je smiselno uporabiti zahtevnejši model GPT-5.4.

  • obvladali praktične pristope za uporabo ChatGPT v marketingu, prodaji, komunikaciji, analizi podatkov, pripravi poročil in podpori strankam.

  • samostojno pripravljali poslovne vsebine, e-pošto, prodajna besedila, objave, predstavitve in analitične osnutke ter pri tem uporabljali boljša navodila, datoteke, projekte in preverjanje kakovosti.

  • razumeli, kako ChatGPT vključiti v ponavljajoče se procese z opravili, agentnim delom, zunanjimi aplikacijami in avtomatizacijami.

  • znali varneje vključiti ChatGPT v poslovno okolje, z jasnimi pravili glede zasebnosti, ravnanja z dokumenti, notranjega znanja in organizacijskega nadzora.

Prijava na webinar

Komu je namenjeno izobraževanje

Izobraževanje priporočamo:

  • vodjem marketinga, prodaje, digitala in produktnim vodjem, ki želijo izboljšati učinkovitost procesov in uvajati sodobne AI prakse v delo ekip

  • vsem, ki v podjetju uvajate ali nadgrajujete AI rešitve na strateški ali operativni ravni

  • podjetnikom in zaposlenim, ki želijo avtomatizirati vsakodnevne naloge, bolje organizirati delo in skrajšati čas za rutinska opravila

  • vsem, ki pri delu pogosto pišejo, prevajajo, pripravljajo predstavitve, analizirajo podatke ali usklajujejo več informacijskih virov

  • vsem, ki delajo z več jeziki, več trgi, več dokumenti ali več koraki v enem procesu

  • vsem, ki želite razumeti, kako se ChatGPT premika od pomočnika za besedilo proti širšemu poslovnemu delovnemu okolju z orodji, projekti in avtomatizacijo

Prijava na webinar

Cena izobraževanja s popusti

15 % popust do 8. aprila

Redna cena webinarja znaša 162 EUR (DDV ni vključen).
V kolikor se prijavite do vključno 8. aprila vam pripada 15 % popust za zgodnjo prijavo.
Kotizacija s popustom tako znaša 137,70 EUR (DDV ni vključen).

Če se webinarja ne boste mogli udeležiti, vam bo na voljo posnetek predavanja.

Prijava vključuje:

  • izvedbo webinarja,
  • časovno neomejen dostop do posnetka webinarja ter gradivo za prenos znanja v podjetju (prejmete po koncu webinarja),
  • odgovore na vaša konkretna vprašanja,
  • kontakt predavatelja za nadaljnja vprašanja po izobraževanju.

Izobraževanje bo potekalo:

Kdaj: v četrtek, 9. aprila 2026, od 14.00 do 16.00.
Kje: preko platforme Zoom (ob prijavi in plačilu boste prejeli povezavo do webinarja).

Prijava na webinar
Prijava na webinar

Izjave udeležencev

Predavatelj

Peter Mesarec

Peter je najbolj poslušan predavatelj na področju umetne inteligence (AI). Podjetjem pomaga pri implementaciji AI v procese in izobražuje njihove zaposlene.

PODROBNO

Prijava na webinar Chat GPT v poslovni rabi

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