Poslovna izobraževanja

Seminar: Influencer marketing

Razlogi za obisk izobraževanja

Na intenzivni in praktični delavnici boste izvedeli vse, kar morate vedeti o uspešnem sodelovanju z influencerji oz. digitalnimi vplivneži. Kako izbrati pravega influencerja, kako z njim sodelovati, kako meriti akcijo in kako pravno formalno in računovodsko urediti razmerje z njim.

PODROČJE
Digitalni marketing
TERMIN
17.3.2020
ČAS TRAJANJA
9:00 – 13:00
OBLIKA PREDAVANJA
Delavnica

Podrobnejši program delavnice

1. Kaj je influencer marketing in kako se ga lotimo?

  • Kaj, zakaj in kje influencer marketing?
  • Ali je influencer marketing sploh primeren za vaše podjetje?
  • Kdo je dober influencer, kako ga definiramo, na katerih kanalih deluje, kako ga najdemo?
  • Kako izločimo zrnje od plev in najdemo za nas najbolj primerne influencerje

2. Delo z vplivneži – na kaj moramo paziti?

  • Podarjanje brezplačnih produktov ali le nekaj več?
  • Pomembne pogodbene, računovodske in druge obveze ki jih morate izpolnjevati vi in influencer.
  • Kaj se zgodi pred akcijo, na dan akcije in po akciji?
  • Oglaševanje influencerskih objav.
  • Kako merimo uspeh influencerjev in njihovih objav (kuponi, UTMji, merjenje branda)?

3. Vrste influencerjev, primeri kampanj

  • Kratko in dolgoročno sodelovanje z influencerjem.
  • Primeri dobrih in slabih influencer kampanj.
  • Influencerji, ki prinašajo neposredno prodajo.

4. Pravna ureditev sodelovanja z influencerji

Na delavnici boste prejeli tudi primer pogodbe, ki jo podpišete z influencerjem. Prav tako vas bo predavatelj opozoril na morebitne pravno formalne pasti in prednosti sodelovanja.

Prijava na izobraževanje

Cilj izobraževanja

Zakaj sodelovati z vplivneži?

Ker kupci vedno več kupujejo na osnovi priporočil, slovenska podjetja vse pogosteje sodelujejo z influencerji oziroma vplivneži. Influencerji so osebe, ki so skozi vsebine, ki so jih kupci prepoznali kot kvalitetne, pridobili njihovo zaupanje. Podjetja zato skušajo s pomočjo influencerjev vplivati na njihovo bazo sledilcev in jih zato vse pogosteje vključujejo v svoje strategije tržnega komuniciranja in marketinga.

Na delavnici boste prejeli odgovore na naslednja vprašanja

  • Ali je influencer marketing sploh primeren za vaše podjetje?
  • Kdo je dober influencer, kako ga definiramo, na katerih kanalih deluje, kako ga najdemo?
  • Kako izločimo zrnje od plev in najdemo za nas najbolj primerne influencerje?
  • Pomembne pogodbene, računovodske in druge obveze ki jih morate izpolnjevati vi in influencer.
  • Kaj se zgodi pred akcijo, na dan akcije in po akciji?
  • Oglaševanje influencerskih objav.
  • Kako merimo uspeh influencerjev in njihovih objav (kuponi, UTMji, merjenje branda)?
  • Kratko in dolgoročno sodelovanje z influencerjem?
  • Primeri dobrih in slabih influencer kampanj.
  • Influencerji, ki prinašajo neposredno prodajo.
  • Primer pogodbe z influencerjem.

Interaktivna delavnica – omejeno število udeležencev

Na delavnici bomo obravnali vaša konkretna vprašanja, primere in dileme, ki se pojavljajo pri tej relativno novi obliki marketinga. Zaradi načina dela je število udeležencev na delavnici omejeno na 9.

Prijava na izobraževanje

Komu je namenjeno izobraževanje

Izobraževanje je namenjeno:

  • vodjem marketinga,
  • vodjem prodaje,
  • vodjem digitala,
  • produktnim vodjem,
  • vsem, ki želijo izkoristiti moč influencer marketinga
Prijava na izobraževanje

Prijava in popusti

15 % popust do 13. marca

Kotizacija znaša 197 EUR (DDV ni vključen).
V kolikor se prijavite do 13. marca vam pripada 15 % popust za zgodnjo prijavo. Kotizacija s popustom znaša 167,45 EUR (DDV ni vključen).
Ob prijavi več udeležencev hkrati, vam pripada še dodaten 5 % popust. Popusti se seštevajo.

Prijava vključuje:

  • izvedbo delavnice z gradivi za prenos znanja v podjetju,
  • potrdilo o udeležbi,
  • odgovore na vaša konkretna vprašanja,
  • pijačo, prigrizek med odmori in parkiranje v garažni hiši GZS.

Izobraževanje bo potekalo:

Kdaj: v torek, 17. marca 2020, od 9.00 do 13.00
Kje: GZS, Dimičeva 13, 1000 Ljubljana.

Za udeležence so zagotovljena brezplačna parkirišča.

Prijava na izobraževanje
Obvestite me o novem terminu

Izvedba izobraževanja v vašem podjetju

Izobraževanje lahko izvedemo interno tudi v vašem podjetju.

Program se na podlagi predhodne analize v celoti prilagodi vašim zaposlenim in začrtanim ciljem izobraževanja.

Za podrobnejše informacije in ponudbo nam pišite na info@openit.si ali pokličite na 01 589 81 89.

Prijava na izobraževanje

Izjave udeležencev

Predavatelj

Peter Mesarec

Peter je najbolj poslušan predavatelj na področju umetne inteligence (AI). Podjetjem pomaga pri implementaciji AI v procese in izobražuje njihove zaposlene.

PODROBNO

Predavatelj

Peter Mesarec

Peter je najbolj poslušan predavatelj na področju umetne inteligence (AI). Podjetjem pomaga pri implementaciji AI v procese in izobražuje njihove zaposlene.

PODROBNO

Prijava

Podatki o prijavitelju

Prijave na to izobraževanje so zaprte.

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